The DOs and DON’Ts of Email Marketing

MailChimp 101

If you are not currently on our email marketing program or ever need to send an email off the campaign calendar, we recommend the following simple tips in the form of Dos and Don’ts to make sure you’re staying on brand and not spamming your readers. This is meant for clients who know how to navigate Read More >

When it’s Time to Leave it to the Pros…

Email Samples from White Stone Marketing

After 25 years working in this industry, it’s time I shared my perspective with you. Thus, I welcome feedback, comments, etc. as we dive into these fascinating waters. I will begin with a very important question: When is it time to step back and let the pros do the work? As innkeepers, you wear many Read More >

Harnessing the Power of Your Email List

This year, White Stone’s new campaign team has been hard at work making your monthly campaigns increasingly effective. Our creative team of content marketers and designers have been working together to craft beautiful campaigns that inspire opens, clicks, conversions, and customer loyalty. Keep reading to hear about the elements of a successful campaign, and to Read More >

Stunning Fall Campaigns That Inspire Bookings

  Establishing the Goal We all know that visits to beautiful bed and breakfasts are not just about having a place to sleep while out of town… it’s all about the experience! Modern travelers want to get away and fully immerse themselves into something new, spectacularly unique, comfortable, and alluring. The fall season is a popular time Read More >

The Power of Segmentation in Email Marketing

Here at White Stone, we love a little healthy competition. It helps us to continue to generate innovative and creative strategies while also adding a little excitement to our day. Here’s a look at one of our recent challenges and the key takeaways from the competition: The Challenge: Get the highest click-through and open rate Read More >

A Unique Approach to Email Graphics

“Visual content marketing is more successful than any other form of communication. Marketers who embrace visual content reap the rewards of higher returns – in terms of more fans, followers, readers, leads, clients and, of course, revenue.” This statement from Becca Fieler, a successful Marketing Manager in Florida, rings true for email blasts and their Read More >

Email Marketing: How to Get the Most Bookings for Your Buck

Email marketing is a very effective way to reach your targeted audience. It’s a vehicle to get potential guests to browse your website and is often the initial inspiration point for vacation planning in general. Of course, we love seeing direct bookings from your newsletter. We recently created an email campaign that brought in about Read More >

Case Study – Captain Lord Mansion & Campaign Marketing

Luxury Inn Marketing

The Captain Lord Mansion of Kennebunkport, Maine is a Forbes Travel Guide Inn offering unsurpassed luxury with a strong emphasis on guest service. As one of only a small handful of exemplary inns to appear on the coveted Forbes List for the State of Maine, the Captain Lord Mansion enjoys a prestigious place among the Read More >

Targeting Weddings with Your Marketing Campaign

Weddings in Michigan

Weddings… love them or hate them they have the potential to bring in substantial revenue each year. Booking only one medium sized wedding pays for all of the top wedding directories for the year! Properties should consider having elopements, small, medium and large size wedding packages available. Also, if boutique hotels or inns do not Read More >

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