When it’s Time to Leave it to the Pros…

Email Samples from White Stone Marketing

After 25 years working in this industry, it’s time I shared my perspective with you. Thus, I welcome feedback, comments, etc. as we dive into these fascinating waters. I will begin with a very important question: When is it time to step back and let the pros do the work? As innkeepers, you wear many Read More >

“Helper” – From Innkeeper to White Stone Marketer

Evelyn Brey

A few days after I was hired, Scott asked me to take a personality test. I’m not sure if he liked the results: “helper,” that’s the verdict. For seventeen years I owned and operated The Village Inn of Woodstock. I loved almost everything about running the inn. Mostly I loved bringing joy to my guests. All Read More >

The ROI of Pay Per Click Marketing

Pay per click advertising, whether through Google Adwords, Bing Ads or Facebook Ads is a great way to reach your potential customers fast and to effectively promote your business. The general concept for PPC is that it allows you to reach a targeted audience quickly by specifying who will see your ads while only paying Read More >

A Holistic Approach to B&B Marketing to Drive Revenue

Case Study: Antlers on The Creek Bed & Breakfast Diving into the hospitality industry is a scary, yet exciting time for a new innkeeper. There is a plethora of information out there and many owners come to White Stone Marketing not just for our great website designs, but to take advantage of one-on-one expert consulting Read More >

TripAdvisor® 2017 Travelers’ Choice Awards

2017 Travelers' Choice Award

White Stone Marketing offers cutting edge internet marketing and website design for the lodging industry. We have the privilege of working with the best and the brightest in our industry. In 2017 there were 9 different properties that made the coveted TripAdvisor® top 25 lists for the 2017 Travelers’ Choice Awards. We are honored to work with Read More >

TripAdvisor + Business Listing = Zero Traffic in Google Analytics

TripAdvisor Business Listing

I’d like to bring all of you up to speed on a situation with TripAdvisor Business Listings and Google Analytics. Back in mid-March of 2016, we noticed all traffic from TripAdvisor business listings had dropped to zero in Google Analytics for all of our clients. I double-checked with our friendly competitors and found their client Read More >

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