Discover What Your Email Subscribers Want to See

Quick Survey

Happy guests, happy inn owners… that’s the saying, isn’t it? It should be! At White Stone, we’re dedicated to making our clients happy and we know they are dedicated to making their guests happy. In an effort to create the best possible email content for every guest and potential guest, we set out to craft email marketing Read More >

Why Should We Handle Your Campaign Marketing?

You’re an innkeeper. You’re creative, resourceful and imaginative. So why should you hire White Stone Marketing to implement your email campaign marketing? Consider this case study… Here are three examples of campaign marketing implemented by the innkeeper: February 2013 – Subject: Saratoga Arms 2013 Racing Season Reminder – Revenue: $4,734.70 December 2013 – Subject: Happy Read More >

Client Testimonial – Deep Gratitude

Lookout Point Lakeside Inn

Ray and Kristie Rosset, the former owners of Lookout Point Lakeside Inn, have left an indelible impression on our hearts and lives. I’ll never forget that day we arrived in Charleston for our annual PAII Board Meeting. I was serving on the Advisory Council at the time and Kristie was our fearless Board Leader. To Read More >

Why Hire White Stone Marketing?

Travel Industry Marketing

I’ve been talking to innkeepers for almost 25 years now and even though I’ve never owned an inn, I know EXACTLY how to market one. Doing anything for that long pretty much guarantees success as long as you are diligent and always seeking to improve your craft.  I can usually identify in less than 15 Read More >

TripAdvisor® 2017 Travelers’ Choice Awards

2017 Travelers' Choice Award

White Stone Marketing offers cutting edge internet marketing and website design for the lodging industry. We have the privilege of working with the best and the brightest in our industry. In 2017 there were 9 different properties that made the coveted TripAdvisor® top 25 lists for the 2017 Travelers’ Choice Awards. We are honored to work with Read More >

TripAdvisor + Business Listing = Zero Traffic in Google Analytics

TripAdvisor Business Listing

I’d like to bring all of you up to speed on a situation with TripAdvisor Business Listings and Google Analytics. Back in mid-March of 2016, we noticed all traffic from TripAdvisor business listings had dropped to zero in Google Analytics for all of our clients. I double-checked with our friendly competitors and found their client Read More >

Hospitality Marketing Summit

Denver Colorado

Hospitality Marketing Summit (HMS) November 18-20, 2014 White Stone Marketing and Acorn Internet Services have come together to host a travel and hospitality focused conference. The conference will be held at the Inverness Hotel and Conference Center in Englewood, CO, November 18-20th, 2014. The topics, lectures, small groups and workshops will be broken out into Read More >

The potential demise of PAII

In this post I’m going to cover a lot of territory whether it be the email regarding the demise of PAII, which many received, the state of Bed and Breakfast Associations including the likes of Select Registry, our own marketing conference HMSConference.com and the idea of non-profit bed and breakfast associations. This morning someone forwarded me Read More >

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