“Helper” – From Innkeeper to White Stone Marketer

Evelyn Brey

A few days after I was hired, Scott asked me to take a personality test. I’m not sure if he liked the results: “helper,” that’s the verdict. For seventeen years I owned and operated The Village Inn of Woodstock. I loved almost everything about running the inn. Mostly I loved bringing joy to my guests. All Read More >

2018 TripAdvisor Travelers’ Choice Awards

Durango B&B

The coveted TripAdvisor Travelers’ Choice awards have been announced and the White Stone Marketing clients that made the list for 2018 are displayed below. We are proud to work with such hardworking innkeepers that are dedicated to their guests having an incredible experience at their inn.   Top 25 Small Hotels in the US #3 Read More >

Q&A with our founder, Scott Crumpton

White Stone Digital marketing

Please give me your elevator pitch; a paragraph or two about what you do. White Stone Marketing is a boutique marketing firm focused on helping small lodging properties achieve revenue numbers far above what other marketers can achieve. By design we are the Ferrari of marketing companies for our industry with one staff member for Read More >

How Brides Choose Their Wedding Venue

Bride and Horse - Wedding

Understanding what bride & grooms (mostly brides) want is an important piece of the puzzle in effectively marketing in this lucrative niche. The newly engaged females are abuzz with excitement and are often ready to dive in headfirst into wedding planning. Whether or not you make the short list, often has everything to do with Read More >

Country Living Magazine’s Unfortunate Article

In a world of fake news and click bait articles, all of us who love Bed and Breakfast Inns and independent lifestyle boutique hotels have had to fight back against the following article put out by Country Living. The premise is false and serves no purpose other than to bash an entire industry because of Read More >

Deneen Pottery Provides Memorable Experiences

deneen pottery

Travelers are faced with the decision of determining whether to stay at a traditional hotel, boutique hotel, vacation rental, bed and breakfast or luxury inn. Innkeepers pour their blood, sweat and tears into their properties while striving to provide the most exceptional experience to guests. The goal is to provide such a memorable experience that coming Read More >

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