WSM Foundational Marketing Plan This LOCKS up your area and we will market only YOU – Not your competitors!
Includes bi-monthly marketing meetings with your dedicated, expert marketing representative. We will kick off your marketing with an on-site visit to your inn for 2-3 days to get all your marketing set up and established right in the comfort of your office!
Each month, you’ll receive comprehensive monthly reports, analysis, advice and guidance on the following foundational marketing areas:
- Search Engine Optimization (SEO) – On-Site Analysis and Recommendations, Monitoring Top Referring Sources, Link Building Opportunities & Recommendations, Industry Specific Listing Analysis and Site Recommendations, Analysis of Local Placement with Improvement Strategies
- Your Website – Heat mapping, design improvements, usability and navigation issues, errors, etc.
- Pay-Per-Click Management (PPC) – Complete Management of Google Adwords & MSN Adcenter (Bing and Yahoo) Accounts with time sensitive updates of all Specials and Packages to promote your current offerings.
- Google Analytics and ROI Analysis – Revenue Tracking integrated with your reservation system so we can tell you exactly how much money you make on EVERY link to your site!
- Reputation Management – Monitoring your presence on Trip Advisor, Yelp, Google Local, YouTube & Other pertinent online sources
- Social Media Consulting – Social Media Set up and Ongoing Monitoring and Consultation
- Mobile Marketing – 2013 is the year of mobile! Get ahead of the game with our proactive approach to mobile with link building, SEO development, specials updates and monitoring, as well as unique messaging.
Our Foundational Marketing Plan is built around the concept that consistent and frequent communication provides the most direct route to increasing revenue. Our bi-monthly meetings directly affect the success of our clients and are the foundation for all of our marketing efforts.
Optional Add-ons The following optional add-ons packages can be added to your marketing
- Blog Marketing – Get fresh content to those search engines with the WS Blog Program! Once you compose a blog, we will SEO it for you and link it up to all the social media channels. Furthermore, we will set up unique PPC campaigns for your blogs with calls to action.
- Proactive Marketing – For the innkeeper who really needs an in-house marketing Guru! There is no set up fee and no monthly service charge on this plan. You simply allocate a monthly budget of your choosing and have us handle all your link building, sign-ups for directories, blog writing, social media campaigns, creative content, etc. With a monthly budget that works for you, we will handle all your to-do items in your marketing agenda!