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White Stone Marketing Services

WSM Foundational Marketing Plan This LOCKS up your area and we will market only YOU – Not your competitors!

Includes bi-monthly marketing meetings with your dedicated, expert marketing representative. We will kick off your marketing with an on-site visit to your inn for 2-3 days to get all your marketing set up and established right in the comfort of your office!

Each month, you’ll receive comprehensive monthly reports, analysis, advice and guidance on the following foundational marketing areas:

  1. Search Engine Optimization (SEO) – On-Site Analysis and Recommendations, Monitoring Top Referring Sources, Link Building Opportunities & Recommendations, Industry Specific Listing Analysis and Site Recommendations, Analysis of Local Placement with Improvement Strategies
  2. Your Website – Heat mapping, design improvements, usability and navigation issues, errors, etc.
  3. Pay-Per-Click Management (PPC) – Complete Management of Google Adwords & MSN Adcenter (Bing and Yahoo) Accounts with time sensitive updates of all Specials and Packages to promote your current offerings.
  4. Google Analytics and ROI Analysis – Revenue Tracking integrated with your reservation system so we can tell you exactly how much money you make on EVERY link to your site!
  5. Reputation Management – Monitoring your presence on Trip Advisor, Yelp, Google Local, YouTube & Other pertinent online sources
  6. Social Media Consulting – Social Media Set up and Ongoing Monitoring and Consultation
  7. Mobile Marketing – 2013 is the year of mobile! Get ahead of the game with our proactive approach to mobile with link building, SEO development, specials updates and monitoring, as well as unique messaging.

Our Foundational Marketing Plan is built around the concept that consistent and frequent communication provides the most direct route to increasing revenue. Our bi-monthly meetings directly affect the success of our clients and are the foundation for all of our marketing efforts.

Campaign Marketing Plan

The Campaign Marketing Upgrade includes all the benefits of our Foundational Marketing Plan and then takes internet marketing to a whole new level. Instead of simply adding email marketing as an additional channel, we take an aggressive and innovated approach and market campaigns targeted to specific channels. Each month the campaign marketing team coordinates with the client rep and the client to create targeted campaigns such as specials and packages. These campaigns are then launched across a variety of channels such as on your website, via email blasts, specially created pay-per-click ads, beautifully designed remarketing ads distributed to your social media channels. Whether you’re announcing an upcoming area event, promoting a special or a unique package — our campaign marketing program was designed to get the word out across a broad variety of marketing channels.