Winning Websites - websites strategically created to
captivate, create demand, and outperform the competition

The Challenge

I always love it when we are able to work with brand new owners to both the industry as well as to the profession! Bill and Nancy came to us this last summer and had a website that looked like it was built in the stone ages! We really had our work cut out for us! In fact, because of our design schedule was quite full, we put up a temporary site to simply hold them over and replace the current site. Our objective was to create a stand-out site in a very competitive market in the Newport, RI area where B&B's and luxury lodging properties are prevalent. In order to accomplish this task, Bill and Nancy had to secure excellent photography as well as accomplishing a very costly and time-intensive renovation.

The Answer

We were thrilled to be part of the process! In fact, the logos you see that grace both the www.cliffsideinn.com site as well as their facebook page, are designs that we presented to them! Then, after several months, the unveiling of the new Cliffside Inn site was finally a reality. This is one of those sites that I could just sit and stare at for some time. Enjoy it! The photos, the ambiance, the beauty of their amazing renovation simply takes your breath away. You'll note the signature White Stone flare with their fully customized Word Press site! We know this site will set them apart and allow them to show the world what they have achieved! We are with you!!

Good things come to those who wait! Thank you Bill and Nancy for all your patience!

The Challenge

Even though Gibson Mansion Bed and Breakfast is a small inn with only 4 rooms in Missoula, Montana, Tom and Nancy Malike wanted the best! So, they came to White Stone Marketing to design them a site that would not only accurately represent them but significantly increase bookings and wedding business. We were impressed by their candor, they attention to detail and their desire to go the distance with us in making sure they received a site that matched their vision and hope for everything a website could become. We spent hours as a team pouring over every facet of their business to ensure that we displayed everything in the best possible light.

The Answer

The site has just gone live! I love the color scheme and the whimsical nature of the site! The site itself is extensive and I encourage you to go through each and every page and discover the amazing inn Tom and Nancy have nurtured over many years. Each page is absolutely custom without a hint of a template or predictable component of the design. The potential guest will find the journey through the site exciting as they uncover all the many things to do in Missoula and at the inn itself. Even though the process of creating this site has taken much longer than any of anticipated due to the detailed nature of what was needed to realize this site, the end result has been stunning and will help Tom and Nancy's goals for their inn to be met in 2012!

Tom and Nancy – Thank you for believing in us and going the distance! We appreciate you!

The Challenge

Carmel Country Inn has been one of those rare circumstances where we had the privilege of redesigning a site that we had designed years ago!! At first it was challenging because the original site had brought Carmel Country Inn so much success that the owners were reluctant to make any sweeping changes to the look and feel. After presenting them with a few options, they decided to take the best of the old site and make it all new! We were happy to oblige! Amy had some very specific ideas on how she wanted the rooms page presented which led us to a fantastic new presentation for room layouts making it much simpler for the guest to find what they need! Furthermore, Carmel, California is one of the foremost pet friendly towns in the U.S. and we wanted to really expand and enhance the entire pet experience for Carmel Country Inn.

The Answer

I think you find the ease of use, exceptional photography and photo driven navigation to be the top features of the new site. Of course, check out the rooms page and you'll see what we mean by having all the information at your fingertips without any scrolling or clicking! We have to give Amy the credit on that one! Thanks Amy!! Also, check out the pet pages and you'll see how extensive the services and offerings for folks with pets are at Carmel Country Inn. In fact, you can follow our favorite cat, Tescher, on his blog! The site was designed fully in Word Press to give Amy a full Content Management System that she can manage on her own.

And, Amy…you do get the award for one of our all time favorites! Don't you forget it!!

The Challenge

Because Dennen's Victorian Farmhouse is located in Little River, CA and not Mendocino, CA, they came to us needing the extra marketing push to take advantage of a wider market. Furthermore, their site was in need of updating in order to appeal to broader demographic. Jo Bradley, the owner, really took matters into her own hands and began extensive remodeling and updating of rooms to get ready for the photo shoot. The process was extensive but the results have been well worth the effort!

The Answer

The initial results have been impressive! With fabulous new photography, updated rooms, and a whole new look, the Dennen's Victorian Farmhouse has a modern flair emphasizing their proximity both to Mendocino and the beautiful Northern California coast. Jo's concern was to have a site that she could easily update and keep her specials and packages current. With a whole new Word Press site, Jo now has the power in her hands to make changes throughout the site!

Fred and Jo – Our hard work is definitely paying off! Thanks for all your patience…you are the best!

The Challenge

We've been marketing Port d'Hiver Bed and Breakfast for several years now and they initially hired us to take their business to the next level. And, with strategic and aggressive marketing strategies, we have consistently helped Mike and Linda achieve all their revenue and occupancy goals year after year! Even during the recession, business has grown at a strong and steady pace. Thus, with excitement, we were able to put their beautiful Jumping Rocks photos in a brand new "frame"! Linda is not only a phenomenal innkeeper, she is a talented interior designer as well, so she brought her specific ideas and tastes to help us create a site that embodied the Florida, beachy feel but retained an upscale 'Tommy Bahama' aesthetic. Furthermore, they simply wanted something different – a way of telling their story that wasn't a repackaged look but one that encourages the would-be guest to run right down to Port d'Hiver for a romantic weekend getaway! And, this amazing site would need to be in Word Press, perform even better in the search engines, have its own unique mobile site and seamlessly incorporate their spectacular videos! A tall order? Yes…but that's what White Stone Marketing specializes in!

The Answer

We were recently told by some pretty big names in our industry that the new Port d'Hiver site sets a new standard! You'll note beautiful, photography driven fly out menus on every page along with HD quality video integration right in the stunning opening photo. As always, we created our signature details such as the turtle in the footers as well as unique drop down navigational items. Their previous site, while still containing Jumping Rocks photography, had a very templated look and feel and didn't provide the adequate framework needed to really express not only the beauty of the inn and each individual room but also the pure talent infused into each and every photo. Good photography must be paired with good design to achieve maximum results. And, maximum results are what Port d'Hiver is already seeing with this winning website. Take a few minutes to peruse…you'll be glad you did. You'll also want to head straight to Melbourne Beach! Don't say we didn't warn you!

Mike and Linda…you ready to set some even bigger goals for next year???

The Challenge

After working with Captain Lord Mansion in a marketing capacity for many years, we determined that it was time to really up their game and get a new site design. Many other inns in the Kennebunkport area had redesigned their sites over the last year and we didn't want Rick to lose any competitive advantage. As one of the more successful inns in the country, it has been a privilege to work with the folks at Captain Lord Mansion. Their professionalism and knowledge of the industry is inspiring and so we wanted to make certain their image online matched their relentless pursuit of perfection they employ day in and day out in the running of their inn. Also, as a inn that has been in business more than 30 years by the Litchfield's, you can well imagine the many successful programs, packages, etc they offer at Captain Lord. Our challenge was to capture those in a way that wouldn't be overwhelming to the prospective guest but would further entice them to book. Their frequent visitor's program was one of the very first of its kind in our industry and continues to be a shining star in the success of Captain Lord Mansion. Their list of accolades is impressive – including the prestigious 4 diamond award as well as becoming the #1 Inn in Trip Advisor for their area. Thus…as a design team, we had to make sure to capture ALL the beauty and inspiration that embodies a stay at this amazing Inn!

The Answer

Judge for yourself – but IMHO…I believe we did it! Using the latest Word Press functionalities and custom scripts our team has put into place, we have created a site that the CLM team is able to update right from their Word Press console – specials, packages, text, facebook, blog, mobile….all integrated seamlessly into one package. By giving them control of their site, they will easily be able to make changes and no longer be at the mercy of a webmaster. And for a savvy marketer like Rick, this is crucial! Take some time and cruise through this site, you will note all the unique ways we were able to fit A LOT of content without making the site cluttered or even causing someone to have to scroll unless they want to. The beautiful photography was taken by Elizabeth Campbell Photography and perfectly captures the look and feel of this very grand Kennebunkport Mansion. Like me, I'm sure you'll want to book a flight there as soon as you've seen the site! Enjoy!

Rick and Bev...Thanks for your patience and for all your hard work! It sure was worth the wait!

The Challenge

I so appreciate the opportunity I've had to work with Tom and Amy at the Woodstock Inn. Tom is the type of guy who took literally a year to decide on the best marketing company to go with and we were very pleased that he ultimately chose White Stone Marketing. So, you can well imagine the time and effort into the decision to create a new site for the Woodstock Inn on the Mill Stream. We had marketed the old site but it didn't portray the beauty and whimsical quality of the inn. Thus, with very deliberate planning we launched into production of the new site. We needed to create a site that was true to the Woodstock vibe but yet captured the whole "back to nature" quality of both the inn and the phenomenal wooded area and stream where the property resides. Tom and Amy also had very specific ideas about what they wanted with a sense of 'we'll know when we see it' – so our team had to really nail this one right off the bat.

The Answer

And, of course we did! Utilizing texture, superb photography by the Jumping Rock geniuses, and concise content, we created a site that speaks to the true quality of the Woodstock Inn. In fact, every time you refresh any page on the site, the leaves will change their placement. We were so intrigued by the magical fall photos of the Woodstock Inn that we felt we needed to capitalize on those leaves and have them 'fall' around the site. We also wanted to portray a site that was very picture-centric so that the beauty of their property was a main feature of the inn. Jumping Rocks came out both in the late fall and mid-summer to capture all the brilliance of Woodstock Inn and the seasonal glory of the grounds. It is such a profound difference between the very dated site they had and their new site that we can't wait to see what the transformation will do for their bottom line! And, of course, we have the revenue tracking to prove it. Should be just as glorious as the grounds of the Woodstock Inn!

Tom and Amy – aren't you glad we made the leap???

The Challenge

We had designed the previous Brampton Bed and Breakfast site several years ago. And, to date, it has been the MOST copied website of all White Stone Marketing designs. Truly, it was a stunning site but it really began to show its age and we wanted to build in the Word Press Content Management System to give Danielle up to the minute control over her daily specials, etc. Thus, we decided to simply 'redesign' the site so that we could capitalize on that something special that was so unique to the previous Brampton site but yet modernize it with all her new photos and additions. The new Jumping Rocks photos were so beautiful that we began to envision a design that really utilized the photography as the backdrop on every page. Perhaps the biggest challenge here was keeping this as a 'redesign' and not developing an entirely new creation.

The Answer

And, you know what we did? Yep…I think we created another site that is just going to be copied AGAIN!! The new site is a redesign but bears little resemblance to the latter. You'll note the stunning background photos on each and every page as well as the brand new logo we created for Brampton Inn. You'll note the branding across Brampton's social media as evidenced by her banner and welcome page on facebook. Now, in addition to a beautiful redesign, a whole branding was reborn to take Brampton Inn to even greater occupancy and profitability!

And, you know Danielle that we will be alerting you as soon as we find the first copy!!

The Challenge

I think Jennifer would agree that the biggest challenge here was simply deciding to take the plunge and get a new design! Her old design was one she was rather fond of and had received lots of compliments from guests. However, in moving toward a new site, she felt she might have to let go of some of the aesthetics she really loved about the look and feel. We assured her that we could create a new site that would not only modernize the look and feel but would also sustain the old world southern feel of the Ballastone Inn of Savannah, GA. Staying true to the period feel of the inn yet infusing a modern twist is the direction our design team took in strategizing for how to best represent Ballastone.

The Answer

After a very concerted effort on the part of the design team as well as the Ballastone team, we developed a signature Word Press piece which will greatly increase the conversion rate and thus the profitability and occupancy of the inn. You'll notice unique aspects of the period feel of the inn brought into the site such as the picture framed call-out pieces on each page which highlight all the unique selling points of Ballastone – like their full bar, their wine and cheese hour, and their incredible concierge services. History buffs will also appreciate the timeline on the "What Makes Us Special" page which chronicles the entire history of the Inn dating back to 1773. Enjoy the site and make sure you pay the fabulous crew at the Ballastone a visit if you are even in Savannah!

Jennifer….the baby is finally born!!!

The Challenge

Candy and Dave Hickerson presented us with a real marketing and design challenge. They had decided to really take their beautiful Christian Retreat Center to the next level by turning it not only into a full service retreat center but also a Bed and Breakfast Inn with individual rooms available for romantic getaways. In addition, they chose to use their extensive property in the remote East Texas region to have a professional disc golf course designed by the world's premier disc golf designer, John Houck. Their current website reflected none of this accurately and didn't communicate to the traveling public the extensive beauty and experiences available at this retreat center. Jumping Rocks Photography was retained to capture the unique location and amenities of Selah Ranch and White Stone was retained to market, design and put together this wide array of objectives into one cohesive presentation!

The Answer

Take a look! www.selahranch.com – Our design director, Dan Cunningham, said this site is one of his personal favorites White Stone has ever done! This is a full Word Press site allowing the innkeeper to make all changes they need to their site, the photography is top notch, and the navigation on both the accommodations page and the activities page is a photo driven navigational structure. The site itself is actually quite extensive - you'll find many gems throughout such as special recipes, fishing and sport shooting tournaments, and the unique common areas for guests to enjoy! Now it's time for Dave and Candy to reap the benefits of their vision! And, as part of the White Stone team, I'm delighted we were able to help them get there!

So, Dave and Candy, didn't we tell you not to worry???

The Challenge

We met this wonderful family at the Austin PAII Show and were so delighted that we were able to work with them in building a new design! And…they did need one! When I first saw the photos by Mark and Matthew of Jumping Rocks Photography, I didn't realize it was the same inn! I was in shock. And, so we were presented with the challenge of showcasing a most amazing inn in its true light! There was nowhere to go but up!!

The Answer

I have to say that this is certainly one of my favorites sites we've ever produced! In fact, others in the industry have said the same thing. There is simply something magical about this site and the property it represents. Lose yourself in the beauty of this picturesque and exquisite inn. We developed the logo for them as well to create a consistent branding across all their marketing. Check out their facebook page – yep…you'll see the amazing bufflehead duck there too! And, I'm not sure I've met nicer people than the Gotts! What a pleasure each of them was to work with every step of the way. When you are nice to everyone you meet like these delightful people are…they inspired a certain greatness in our staff that produced a work that I'm immensely proud of.

Seriously Erin, Paige, Harriet – could you guys have been any more wonderful? Thank you for just being you!

The Challenge

Their original site was actually still very pleasing aesthetically but performed very poorly in the search engines due to the way it had been built by the previous designer. While beautiful, it was simply difficult to find!

Daina, the new owner, came to us with the challenge of retaining the beauty but hoping for a stellar performance. We told her to make sure she secured Jumping Rocks Photography to ensure capturing the inn in its very best light. Next, she challenged us to keep the site in a 'non-scrolling' format while still capturing all the essence of Sunrise Point.

The Answer

You'll find the answer in the simplicity of the design which artfully frames the genius of the photography. The site retains an elegance which matches the discerning clientele who frequents the Inn at Sunrise Point year after year. There are several surprises throughout this well-crafted site such as the way the text can easily be expanded or reduced. You'll also note the aerial view on the rooms page so that the traveler can see exactly where they will stay in the overall picture of the inn. I also love the backdrop of the ocean – for those on the Maine Coast – this constant of the ocean as part of everyday life is seamlessly integrated into the functionality of the Sunrise Point design. Spend some time going through each photo – you'll be transfixed to a quieter and gentler time. You might even just have to head to Lincolnville, Maine and enjoy a vacation!

Daina – What a joy to work with you! I really think we hit this one out of the ballpark!

The Challenge

Herb and Ruth Boven are the type of clients that I'm sure every company just hopes comes their way! We have been honored to count them among the clients we serve for several years! And, so when they were finally ready to embark on a new design – we knew just what we needed to do! Not only is their location a bit challenging (they are in Allegan, Michigan but align themselves very much with the Saugatuck, MI market) but their property layout can be a bit confusing without an aerial view! They have the beautiful main inn as well as another lodging facility located very close by called the Castle Keep.

Thus, our first order of business was to create an interactive map that would let the would be guest know exactly where the various rooms were located along with the many beautiful aspects of the many acres that make up Castle in the Country. Check it out on their home page! Also… you will note that we needed to create a 'fairy tale' motif without entering into the 'overly themed' component that many designs can fall prey to.

Thus, with an eye toward their marketing message and an understanding of how successfully they run their inn, we sought to create a site that would accurately and brilliantly reflect all they do each and every day. The social media integration was also a critical component as Herb and Ruth were early adopters and have a well-defined strategy that needed to be seamlessly integrated.

The Answer

This site has certainly been one of our crowning achievements! This new site is powered by Word Press and features 2 blogs, a dynamic mobile version, automatic Facebook blog comments and much more.

Just the other day, Herb made the following comment: "I was successful in uploading photos, published the blog post, then I published some content for our "Daily Castle Report" and updated our Calendar of Events. I also corrected a mistake in the Room amenities-mini and room category for Camelot. Way cool!" Most innkeepers I talk to long for that type of control over the many aspects of their site. The social media integration was a vitally important component.

In fact, a blog post by a past guest was just posted: "Ruth and Herb, Congratulations on 21 years of inn keeping! Just when I thought you guys couldn't outdo yourselves, you've remodeled and renamed rooms. Last Nov. during a phone conversation, I complimented you on your website as I hadn't seen it in awhile. You said it would be undergoing changes. WOW, it is the most outstanding use of social media, design and content usage I have seen in a B&B site. Just like your B&B, the site is top quality. Can't wait to visit the Castle again! Hope to see you soon."

When a client is this passionate about their business, we at White Stone Marketing are equally passionate about their online presence. After all… It is their face to the world!

I KNOW how patient you both were with us! Thank you for allowing us to create a work of art to reflect the love and care you have put into your inn!

The Challenge

In the past when I have been presented with an entire team instead of an individual owner involved in every step of the design process, I'm often a bit hesitant. However, the team at Washington House Inn of Cedarburg, Wisconsin proved my doubts completely wrong. They were professional, helpful and unified in their approach in all facets of the project. Our challenge with the Washington House Inn site was to deliver a product that they could easily update as often as they wanted; in fact, a product that anyone on their team could easily update without worry that the design itself would suffer from frequent updates. Thus, we delivered to them a full Word Press Site. However, in custom White Stone Marketing fashion, it's hard to notice at first blush that this is a Word Press site. You see…we never design templates and every site we create we do with the unique look and feel of the inn as the inspiration. And, what an inspiration the Washington House truly is once it was presented in its truest sense!

The Answer

For the Washington House Inn crew, the answer was in both the control they have over the new site and the ease to which they can make updates to just about any component of the site without worrying that their changes will break any functionality. We also did some unique elements in this site such as the use of drop downs with photos instead of just text. All of our research has consistently shown that people prefer to click on pictures over text and so we are experimenting with some unique navigational structures for the Washington House Inn. Simplicity in navigation is also key in a lodging site so as the experience is communicated without interference. Now that the site has been up for a little while, we are seeing an excellent response! The whole team at the Washington House Inn has been a pleasure to work with – on every level! Would we do it again? You betcha!

Wendy…I know this was a long road…but aren't you glad we took it together??

The Challenge

To say it has been an honor to work with Steve and Marie-Louise LaFond would be an understatement. I have come to understand through working intimately with the LaFond's why Barclay Cottage is already such a successful Bed and Breakfast. Thus, when you add this dynamic duo to the talented White Stone Marketing crew, you get a team ready to rise to the challenge. The old site certainly had all the tell tale signs of a late 1990's, early 2000's website design. And, knowing how progressive Steve and Marie-Louise are in their approach to internet marketing, we knew we had our work cut out for us. Because this is a smaller inn, I was at first reticent to take them on as design clients. But, their firm commitment in our talent combined with knowing what they wanted, persuaded me that we could take on this project with full enthusiasm. We worked hand in glove with Marie-Louise from the very beginning. Her involvement was a total asset and helped drive the creative focus for the new Barclay Cottage design. She possesses one of those rare talents where she is involved in the process without interfering with the design flow. Thus, the entire project was a delight beginning to end.

The Answer

The site is full of both whimsy and character to accurately reflect this Virginia Beach Bed and Breakfast. We wanted beachy, charming, full of character, homey, inviting and welcoming! You'll note some fun touches throughout such as the card on one of the floral arrangements which personally welcomes all guests to their inn. Many subtle design nuances pepper the site and reinforce their main marketing message to come and relax; to be exactly who you are in a safe and warm environment. I am confident our design team accomplished their goal – a goal that will bring Steve and Marie-Louise the right type of guest year after year.

Well, Marie-Louise, looks like Molly was right all along!!

The Challenge

We met Elmer and his lovely wife at the last PAII conference and I knew immediately I wanted to work with them! After all, Elmer and I both grew up Mennonite!! The challenge on the Inn-Spa site was that their old design was actually still quite lovely and functional but simply needed a modern facelift. Elmer wanted a site that would appeal to a younger crowd, so he ordered the full site as well as our customized iphone site as well! Usually, one of the greatest challenges of any website design is in both fulfilling the appropriate marketing message, not overselling or underselling the property as well as pleasing the client. Elmer was pure joy! He understood that we had the expertise to create a site that would appeal to the younger crowd and so he was willing to lay aside any of his preconceived ideas and just let us do what we do best – DESIGN!

The Answer

We are all thrilled with the outcome of this site, the ease with which one is able to navigate through this design, and the richness of the colors to correlate with the very rich feeling of the property. You'll note the very clean look and feel of the site and the unique functionality of the rooms' pages for discovering all the many amenities this gorgeous inn provides for the weary traveler. We couldn't be more pleased with the outcome and we know that Elmer will reap the rewards for years to come!

Elmer…I'm hoping you can now sing, "Almost Persuaded!"

The Challenge

Jim and Susan Hind first contacted White Stone Marketing a few years ago. In fact, we were all just about ready to start building their beautiful new design when tragedy struck. We received a call from Jim who told us that part of their inn had burned down. I couldn't ascertain at the time if they were going to rebuild that part of the inn or just hang up their hats. Needless to say, the project was cancelled and all of us moved on. During this difficult time, Jim and Susan's daughter, Angela, reminded them of a quote by Mizuta Masahide, a 17th century Japanese poet, who said…"Barn burnt down but now you can see the moon." Indeed they did. And, this quote helped them to see the positive side of the tragedy and begin the difficult work of rebuilding. So what did they do, you ask? Just check it out! The new luxurious chalet is the labor of love that came from the ashes… see new chalet.

The Answer

Gratefully, Jim and Susan called White Stone Marketing again and said they were ready to begin building the new website – this time for real! The enthusiasm and hope they felt was etched in every photo, every word written, as they began the long process of gathering the materials necessary to build a site worthy of their "new" inn! And, we were more than happy to take this second half of the journey with them. I love all the details in this site because it reflects the meticulous attention Jim and Susan infuse into every room of their inn. They also really love those westies! If you are a Westies' fan, you'll get a kick out of this page... see the westies. I laugh every time I pull it up! Furthermore, the beauty of the Smoky Mountains resonates throughout the site just as it does from the incredible views that Richmont Inn offers. You really need to see it for yourself. But, if you can't, this website certainly translates the experience…you'll just wish you were there!

So, Jim….once we got beyond the Smoky Mountains' flower issue, we did ok, huh?

The Challenge

Churchill Manor's previous design had functioned primarily as an online brochure instead of a vivid, marketing piece encapsulating the passions of these very seasoned innkeepers as well as the exquisite beauty of the Mansion. Napa, California is also a very competitive area for bed and breakfast inns and their previous site did not compete effectively in the current 'high tech' landscape. The planning stages of this design literally began over a year ago as ideas began to formulate for their 'dream' website. One thing we knew we had to expand upon and market heavily was Joanna's expertise as a very knowledgeable wedding coordinator. Not many innkeepers have shaped their talents in this way, but Joanna has thrived in perfecting the wedding services she offers. Her previous site also did not adequately express the detailed execution Joanna brings to every wedding she hosts. To remedy this, we set out to develop a site that would sell Churchill Manor as the ultimate wine country escape as well as the perfect wedding destination. Essentially, our expertise as designers married with their expertise as innkeepers and wedding coordinators worked together to produce this show stopping piece!

The Answer

The day finally came! I had wondered, at times, if we would ever arrive at Launch Day. But…yes…we are here! And, the site is truly a reflection of Brian and Joanna's passion for the Napa area, the weddings they host and the guests they work so hard for every day. As you peruse the site, you'll notice many special touches throughout: the signs next to each room are actually hand painted on the doors of the guest rooms, Brian and Joanna's story on how they became innkeepers is included as a fascinating look at the story behind this beautiful mansion, and absolutely every piece of information a bride and groom could ever need is included in their expanded and comprehensive wedding pages! You can also catch a glimpse of all the Napa wineries divided by region in the Plan Your Stay page. Many years ago, before they had hit their stride, a photographer came by and snapped a picture of Joanna and Brian and their young son. Little did they know that this photo would grace the cover of Frommers! But it did…and their phone never stopped ringing. Our hopes for this beautiful mansion and these dedicated innkeepers is that their new site, fully representational of Churchill Manor, will achieve even better results!

Now, Joanna, wouldn't you say it was all worth it????

The Challenge

The foundation of an excellent website design requires both a talented team and someone who really listens to the client - I mean…really gets it. And you can’t ‘get it’ unless you understand what makes the client tick, what excites them and what draws the passion out of them. The greatest challenge in this design process was that Old Thyme Inn needed the ‘passion’ of their innkeeping talents to be reflected in a site that truly represented their property and their artistry. Kathy is a plein air artist and Rick is a voice talent. Together, their artistic energy serves as the foundation for a wonderful guest experience at Old Thyme Inn. Yet, from years of just ‘getting by’ with an old site, their inn’s beauty and true personality did not come forth. Well…we at White Stone Marketing wanted to change all that! And…change we did…

The Answer

We took Kathy’s beautiful paintings and put them throughout the site, in the background, in the way the flash morphs from a painting into an actual photo, and you’ll even see them in the photos that grace the room pages. Furthermore, you’ll note the artist theme of the entire site in the paintbrush navigation and subtle design elements to enhance Kathy’s love of painting. Rick’s voice talent can also be heard in his exceptional narration on planning the perfect day in Half Moon Bay. Listen to it before you go…you’ll be glad you did! One thing we have discovered at White Stone and for which we always strive for is when people can combine their passion with what they do for a living, there is no limit to the success that can be achieved. And….that is just what we are banking on will happen for Old Thyme Inn!

Don’t ever stop painting, Kathy – you are amazing!

The Challenge

Rae and Cindy have been clients of White Stone Marketing for many years now. And, as Rae can attest to, we have begged them for years to get a new site! And, yes, we finally got the green light! The first order of business was to get Jumping Rocks photography out there to do a complete overhaul on their photo collection. Squam Lake inn is so much more than just rooms! They have a wonderful café and the Red Barn Shop with unique and whimsical gift offerings for any occasion. I knew we would need a well rounded photo shoot to encompass all the elements that make up the spectacular property of Squam Lake Inn. When I first saw the photos, I had to restrain myself from coming out of my chair!! I had been promoting this amazing inn for years without realizing its true beauty! Of course, I always give my clients 150% but I simply hadn’t known what I was really promoting! Now, I was more excited than ever to accurately portray the marketing message through a new, compelling design.

The Answer

Rae and Cindy wanted a site that was both fun and simple and they gave us a lot of creative license! Mark and Matthew of Jumping Rocks decided to take the postcard theme prevalent at the inn and develop their photography around this which we then incorporated throughout the site. You’ll notice the stamp and postcard motif cleverly crafted throughout to reflect both the traditional and the modern. You’ll also find little gems in this site – like the story of the movie, “On Golden Pond” and how it was Squam Lake that inspired the movie. However, the real joy in this project came in finally being able to design a site that truly represents Squam Lake Inn and its fantastic owners – Rae and Cindy.

Rae…We did it? Can you believe it? How long did we talk about this…?? Wow! The day finally came!!

The Challenge

The old site didn't take advantage of the lodge's two main selling points – The views and the complete North Woods Experience in her remote location in Greenville, Maine. Because of her location, she needed her inn to become the destination and as such had to appeal to the adventurous traveler by creating compelling itineraries and visually stunning graphics. Jumping Rocks Photography took both still and video-like sequence shots to communicate the total experience of being on the lake, or next to the fire, and on the sea plane. Our talented design team put these still shots in motion and created a site that has folks literally sitting on it for up to 10 minutes simply watching the sequence!

The Answer

We created a very content rich site that not only sold the experience but has folks excited about going there! The client knew she wanted a marriage of video and stills but didn't anticipate the final result!

So...Linda…keep telling Dennis to make those sandwiches while you ring up the sales!!

The Challenge

After 3 websites in 10 years, Thomas Porter of Vintage Villas felt that the property had never been adequately represented online. The owner knew that the personality, warmth and experience of the property were not accurately communicated. Larger, more expensive design companies offered the fundamentals of an acceptable site, but the designs lacked personality and had a “cookie cutter” look. A lack of regional exclusivity meant they were working for his direct competition, serving only themselves and not the individual businesses. The entire process with other firms left him frustrated and drained.

The Answer

White Stone Marketing created a market-savvy website showcasing the property's charming personality. Traditional components were merged with creative elements to deliver a user-friendly website that is bold, beautiful, and emotionally provocative - with a solid “it” factor!

And…guess what –Vintage Villas completely paid for the site in just one day of selling gift certificates for future stays!

The Challenge

Janis and Ann, owners of King's Cottage, had, like many innkeepers, lived with a worn out, tired website that REALLY undersold their property. The inn is stunning but the previous website did nothing to showcase the elegant and comfortable component of King's Cottage. Thus, our challenge was to bring this site into the 21st century and make it something that caused people to book! Once folks came to King's Cottage, they would return time after time. It was simply a matter of hooking the newcomers.

The Answer

We went all out on this site creating fun and visually appealing animation throughout the design. We also wanted to make sure that Ann's wonderful massage services were properly showcased - she alone is worth the price of the trip!! In fact, the greatest compliment is turning a skeptical client into a believer. As Janis wrote, "We LOVE IT! Thank you very much. We got a real kick out of the use of the milking barn and the cow pictures on the plan your stay page. We are glad our pictures were good enough to use!"

So, we captured the essence of the inn and created a buzz with their new customers and fellow innkeepers! - We like creating buzzes!

The Challenge

The distinctions of Chambered Nautilus were (completely) hidden in an out of date website that did little to convey the inn's personality and advantages. Analysis confirmed an under-performing web presence left it flat in Seattle's competitive bed and breakfast market. It was essential the inn better communicate the properties' upscale offerings with a website that that was both beautiful and findable.

The Answer

A new website and market strategy including:
-easy to navigate, SEO-rich content
-stunning professional photography to tell the story of the stay
-user-friendly availability calendar and reservation system that make it easy for guests to book online and purchase gift certificates
-a "Plan Your Stay' page showing highlights of the city (to encourage longer visits)
-a thorough marketing overhaul, complete with pay per click, to strengthen online presence

"With the new website, occupancy increased 13% in Dec 2009, 5% in Jan 2010 - our two slowest months of the year and a down economy. Advance deposits are up 60% over last year and - almost unheard of - we are full this upcoming non-holiday weekend in January. Trust me, there is no shortage of Bed and Breakfast rooms open in Seattle - I am even thinking of raising rates a bit over current levels!

And, Joyce, I won't even tell them how much more money you made this year over last - it might make your competitors a wee bit angry!

The Challenge

Creating a whole new image for the Inn at Thornhill in Jackson, NH wasn't too much of a challenge. Their old site did nothing to showcase the amazing and luxurious property. In fact, just days before we started working on their site, I watched a news program which showed they were voted the 2nd best resort in America!! Wow! So..we were given the opportunity to showcase a site that would be worthy of the 2nd best resort as rated by Conde Naste. Working with Jim, Ibby and Steven was a joy! They gave us creative license and we created a site that was worthy of their distinction!

The Answer

White Stone created a stunning site - a thing of beauty to be sure! Occupancy and revenue increased and their noteworthy, long list of accolades were fully backed by a functional and productive revenue producing site. Also, they said the following: “We have been getting a lot of GREAT comments on the site, and, that we are so IMPRESSED”, note the capital letters!

Yes..Steven...we did note the capital letters! Thank you!

The Challenge

As new innkeepers who bought a beautiful property but inherited a terrible website, Stephen and Cynthia Malkowski needed some divine intervention! Securing both Jumping Rocks Photography, White Stone and a nationally acclaimed photographer for National Geographic, they were able to realize their dream! Arch Cape Inn is a stunning castle in Arch Cape, Oregon near Cannon Beach, Oregon. To see it is to fall in love with it! However, no one was in love with the site. And ... Stephen and Cynthia had big dreams - really big dreams - they saw an inn that could be an eco-retreat to harbor the weary, green traveler and provide eco-friendly adventures and seminars as part of their mission statement.

The Answer

This is the fun part! We succeeded! In a huge way! Today, Cynthia and Steven are at the helm of a thriving inn with a website that has been the envy of many! In fact, they've been told that some people simply go to their website when they are feeling depressed and need an injection of beauty! I love that! But ...besides the beauty -it's been a huge money maker and has helped them... the realize profits larger than they ever anticipated in a down economy.

They said they were moved by this experience. We are moved that they are raking in the profits!

The Challenge

We are proud to report that Westwynd Farm Inn not only won business of the year but they also won second place for Website of The Year!! And, we started with a website that wasn't really that bad. So, even though they were fine with their current site, they decided to take the plunge and have been rewarded hugely both financially and in their occupancy. Please take a moment to read their business of the year application attached here!

Please Click Here to read more.

The Answer

Their year is off to a fabulous start. At this point last year, she had booked $77,821.10. As of this morning, they booked $170,611.90. I think the story for Westwynd Farm is not just the new web site design but also White Stone Marketing's ongoing support which just keeps their business growing and growing.

Yours is really a huge success story, Carolyn!

The Challenge

Joan and Brian of the Blacksmith Inn had just finished a round of beautiful new Jumping Rocks Photography and realized that they were truly underselling themselves. With the encouragement of the new photos, they undertook a new web design. Because the process had been painful in the past, they were reluctant to embark on this new challenge. However, they hadn't met the White Stone team and the methodical approach we take to web design.

The Answer

Success! We launched an innovative and creative design that accurately showcased the beauty of the Blacksmith Inn. No longer were they underselling their property but accurately representing who they are and their marketing message!

So, Joan, I guess you never hear: "Your Inn is so much nicer than we expected" anymore, huh???

The Challenge

Since we had actually designed the site BEFORE this one, we were updating...more or less! But Cheryl and Mike's mothers had become famous in the interim (They are the world renowned Pie Mom's you know) and since Bobby Flay had specifically come to Berry Manor to FILM them, we figured it was time for a redo! We had our work cut out for us! Fortunately, Jumping Rocks saved the day with their exquisite photography and we were able to really bring to life the opulent beauty that is Berry Manor Inn. The challenge was further complicated by the fact that they have soooo many events and packages! In fact, they are seriously the only inn I know that celebrates Ground Hog's Day! And to the hilt I might add!

The Answer

But, we did it. We were able to provide a clear and succinct list of activities, dates, weather info, so that everyone could book early and celebrate Ground Hog's Day with Cheryl and the Pie Mom's! In fact, we've even got the Bobby Flay video right there for you to take a look at. I hear that fame has gone to their heads! Oh well...they will just have to get used to it with a site like that.

Cheryl, tell the pie moms I'm coming soon!

The Challenge

This was another situation where the innkeeper came to us with a site that wasn't really that bad. They knew and we knew that the site could be a whole lot better! Judy is one of those rare gems in the innkeeping world who just "gets it"! She hired Mark and Matthew and they captured the true essence of a country inn in the heart of New England. Her inn simply overflows with gracious hospitality and a sense of peace. I've been there - so I know. Thus, our challenge was to make her website deliver all the nuances of complete relaxation, knowing the guests’ every need was attended to.

The Answer

And, did we succeed? Why don't you read what Judy had to say, "White Stone has become like a third business partner in the 2 years that we have been working together. The design process for the new web site was definitely a collaboration that resulted in a beautiful site that increased our business as soon as it went live. We saw an increase of 10% in sales in the first 6 months that the site was up! The site captures the essence of the Inn, without over selling it, and we get many comments from our guests on how easy it is to use.
Everyone at White Stone has been a pleasure to work with, and the depth of knowledge of web site marketing at the company has been invaluable to me. Their attention to the details of our presence on the internet has freed me up to focus on our guests, who are my first priority!"

Thanks Judy! You are one of those innkeepers who makes my job enjoyable!

The Challenge

Laura and Courtney are a dynamic sister team who each own beautiful inns in the heart of Washington DC - Embassy Circle Guest House and Woodley Park Guest House. When they first came to White Stone, they had two websites with only a few photos and very little in the way of marketing. The first step we had to take was to combine the sites under one umbrella - www.dcinns.com and then to build out a site that would add distinction and individuality to each inn without underselling or overselling either one. We worked tirelessly with Laura and Courtney to achieve a site that appealed to both the large international travel base they have procured as well as the many domestic travelers who come to DC on business and leisure travel.

The Answer

After many months, the dream became a reality. In fact, the innkeepers were giddy with delight - Laura commented, "This has to be it because we are completely giddy. We are going out for champagne soon!" Needless to say, we were all delighted and relieved that the site was launched with huge success. To this day, their business continues to grow exponentially as they realize the profitability of having a site that clearly states their marketing message and mission.

Embassy Circle Guest House continues its #1 streak on Trip Advisor! Way to Go Laura!

The Challenge

One of biggest challenges right out of the gate on the Lake Pointe Inn design was simply understanding the "Arts and Crafts" Movement! Once we were finally able to wrap our brains around this obscure movement, we were able to deliver a product that really exemplified the era! Again, the superior work of the Jumping Rocks crew helped polish the product!

The Answer

They have certainly gotten some good press since the site went live! In fact, you can see a photo shot at their inn on a recent cover of the Washingtonian! The new design propelled their inn to new heights and has allowed them to really sell the experience!

The Challenge

Before Frank and Ralph ever signed on as White Stone clients, I can still recall a session where Scott was critiquing websites. We came upon Frank's old site and Scott asked him if he wanted to `hear it straight?" Frank's reply."It a website, not my kid - go for it!" And, we did. We ended up designing a whole new image for White Gate Inn & Cottages. Our challenge in this new design was to create a site that would rise head and shoulders above the crowd. You see ...Asheville, NC has a bed and breakfast on practically every corner! We also wanted to blend their passion for growing orchids into the design. After all, isn’t incorporating your passions a key part to any marketing message?

The Answer

Yes! We did it! In fact, they called us not long after the site went live and said they couldn't find sheets! Their rooms were being turned over more often than a..well..I can't say! But, you know what I mean. White Gate Inn and Cottages was thriving - they even expanded and added their amazing cottages (which are pet friendly I might add!!)

3) Frank and Ralph are now social media crazy – just check them out on Facebook!

The Challenge

Actually, Delaware Inn had nowhere to go but up when they came to us for a new site design! As I recall, there was a picture of a bike leaning up against the house as their main photo. So.with a little of Jumping Rocks magic, we were able to build a site that characterized the essence of Sharon and the style she brings to her beautiful inn in Rehoboth Beach, De. Her inn is about lifestyle and choosing to live out her dreams as an innkeeper while still doing the things she loves - like teaching yoga and walking on the beach! So.with the overlay flash of the pineapple (the symbol of hospitality), we set out to create a unique selling piece.

The Answer

She is so successful now - I have a hard time getting a hold of her! The site has expanded her business and drawn exactly the type of clientele that allows her to live out her marketing message and lifestyle. This site was transformative - not only professionally but also personally for Delaware Inn.

So...Sharon...when can I give you a call?

The Challenge

Rising to the challenge of creating a site that would fit both their distinction as a luxury boutique hotel as well as a bed and breakfast was just the kind of project perfect for the White Stone team. Saratoga Arms caters to both business groups and the leisure travel. We had to find the right balance between leisure and business travel in creating a work of art that appealed to their discriminating guest.

The Answer

The White Stone Team hit a home run! Their site went live in October of 2007 and it paid for itself with online bookings within 2 months! In fact, in talking to them shortly after, I think I recall them say they were spending money like drunken sailors! I'd say we did our job!

Amy..you know who to call when you want to go shopping!!

The Challenge

We were delighted when Don and Javier chose to have White Stone Marketing redesign their site! In fact, their current site was HUGE and paring that down to a manageable and bookable website was the greatest challenge we had in marketing them. Furthermore, they owned several properties and we needed to create a consistent brand for both their bed and breakfast as well as their vacation rental.

The Answer

With the implementation of stunning photography and professionally shot video, Harbour Cottage Inn and Pier One have enjoyed tremendous success since the sites went live. In fact, they enjoy a break from the bitter winters of Maine by getting away to sunny Mexico!

Drink a margarita for me guys!!