I received a call one day from Stan Rosen of Hampton Terrace Inn. Sounding slightly frustrated, Stan told me he had tried most of the other marketing companies in our industry as well as several dedicated to just hotel marketing with dismal results. He lamented that although he had always known of the great work we do, he simply never thought to call us. In fact, his marketing efforts, while not trivial in terms of cost or implementation had not garnered him any more business in terms of occupancy or revenue over the past couple years. He needed a new solution and a company that would partner with him. Stan is really a one-man show at Hampton Terrace Inn and the last thing he wants to do is spend his entire day trying to get a handle on the holes in his marketing. As such, he was left wearing too many hats. The marketing component of his business was not being managed properly by the various companies he employed despite all the money he was paying them. Thus, in one last attempt to get a handle on his marketing and start turning a good profit, Stan turned to White Stone Marketing.
At the very beginning of our marketing partnership, Stan told me, “I’m going to do whatever you guys tell me to do.” Wow! Now that is music to a marketer’s ears! With all the mistakes the other companies had made and all the money wasted, Stan knew that if he listened to us, we would guide him on the road to prosperity. And, we have kept our word. In only a few short months since his new website has launched, traffic to his site has risen 50% and revenue is higher than it has been in years. While the adage is true that you must spend money to make money – you must also know where and how to accurately spend your marketing dollars. Our expert team developed a strategic marketing plan to coincide with the launch of his new site to deliver timely email blasts, social promotions, blog posts and an aggressive paid search campaign to bolster his overall revenue and occupancy. As the case study demonstrates, our team knows the secret to success for luxury inns and independent lodging properties to achieve their maximum potential.
In the first nine weeks since the site launched the following changes occurred:
“LOVE LOVE LOVE IT!! Thanks for the incredible effort.”
Stan Rosen, Hampton Terrace Inn
As of today, Stan is consistently outpacing in revenue his very best months since the launch of this site and the new marketing program.