Diana Hill has been a client for many years and owns and operates one of the best inns in our entire portfolio. The property is truly luxurious and it has been our pleasure to be a part of her success for several years now. Since we had designed her old site over 5 years ago, it had come to a point where it began to lose its organic and conversion strength. With the pace at which technology grows, a website in today’s world has only about a 3 year shelf life. To that end, we knew we had stretched the limits on the old site and we needed to make the leap to a responsive, modern and high end design. After all, the luxury traveler is expecting a unique experience when they come to a property with the type of ADR Inn at Sunrise Point commands. Thus, that first point of contact must accurately reflect the experience of luxury the traveler will expect from the moment they arrive to the point at which they leave the driveway. True hospitality begins with the first click onto a property’s website.
We had to rise to the challenge of creating a site that would easily compete and surpass those of her Camden Maine bed and breakfast competitors. As market share begins to erode with the emergence of new hotels, airbnb’s and boutique hotels in the area, The Inn at Sunrise Point needed to showcase its true self to the world. In order to accomplish this feat, Jumping Rocks Photography came out and shot stunning room and ocean photography to highlight both the luxurious amenities of each individual room as well as to develop a strong sense of place. The serenity and joy one feels just watching the ships roll by on the Maine coast is beautifully captured in this dynamic photo shoot. Timing of the launch was critical as well in order to capitalize on her high season and generate stronger revenues during that time. I’m sure you’ll agree after viewing this incredible site, that both a sense of place and a desired experienced is skillfully showcased in the execution of this custom website design.
In less than 4 months since the site launched the following increases occurred: