Case Study for Lafayette Inn - Easton, Pennsylvania

Paul and Laura DiLiello of The Lafayette Inn of Easton Pennsylvania were referred to us after Jumping Rocks Photography completed a photo shoot of the interior and exterior of the inn. As new owners, Paul and Laura were determined to take The Lafayette Inn to the next level with a clean, crisp site, compelling more travelers to stop and book! With their close proximity to Lafayette College, the DiLiellos also hoped to capture more of the University crowd and those visiting the college. Yet, because of the beauty and finery found throughout the Inn, they also hoped to appeal to those seeking a romantic getaway or a quiet and professional place to work.

Thus, we developed a 3-pronged approach – appeal equally to all 3 accommodation needs! We featured the prominent aspect of the business traveler amenities while still embracing the romantic touches present in all the rooms: soft lighting, cutouts of floral arrangements, and the wine platter graphically accentuated this appeal. However, in keeping with drawing the University crowd and parents of those attending, we also included the family-like environment of the inn by highlighting the bios of the innkeepers and their very special pet, Lena, a Siberian Husky.

The Lafayette Inn sought to portray comfortable and homey, yet professional and romantic and thanks to the incredible talent of Mark and Matthew of Jumping Rocks Photography, this imagery clearly came through in the phenomenal photos featured throughout the site. The Lafayette Inn has over 15 rooms, yet each room is featured individually and uniquely. By grouping them according to amenities, yet individually featuring each room, we provide the traveler with the ability to easily choose the perfect accommodation.

Paul and Laura have been a delight to work with throughout this process. I had the unique pleasure to sit down and talk with them in person at the PAII Conference in Phoenix, Arizona earlier this year – a pleasure I usually donšt have! Their involvement throughout the process has been a delight, resulting in a site that mirrors their commitment to excellence in all they do.