Case Study for Woolverton Inn - Stockton, New Jersey

"THE WEBSITE IS INCREDIBLE!!!!!!!!!!!" - CAROLYN MCGAVIN, WOOLVERTON INN

Carolyn McGavin and Bob Haas, owners of the stunning Woolverton Inn, contacted us knowing that they wanted White Stone Marketing to take the Woolverton to the next level. Jumping Rocks Photography had just completed a several day photo shoot of the inn and added hundreds of photos to the many they had taken of the Woolverton over the years. You see...Mark and Matthew of Jumping Rocks were the previous owners along with Carolyn McGavin. Thus, they too, had a very personal interest in seeing the Woolverton Inn portrayed in a way they had only dreamed about! After several conversations with them, I realized their vision for the Woolverton Inn had never been realized, and that they wanted White Stone to step up to the task. The Woolverton, an elegant Inn with bucolic charm, is a destination in and of itself. Thus, to portray this stunning property as accurately as possible, we needed to convey its simple elegance in a country atmosphere ­ complete with sheep! From the classy sheep logo to the home page flash montage, the look and feel of the true Woolverton begun to take shape.

The true creative beauty was in the formation of the intricately detailed room pages. As a collaborative effort, we all decided to use actual fabric, paint chips, and wallpaper from each room to express the individuality of the unique suites. In so doing, the rooms' pages take on an almost 3-dimensional character, a characteristic not easily achieved with just the use of text and photos. In keeping with our mission to show The Woolverton as a destination in and of itself, we provided links to the many packages and on-property activities from each of the individual rooms suites. This tactic allows for potential guests to see all the various items available to them without having to go specifically to the packages page. Another unique approach was creating a consistent "sheep icon" that identified both press quotes and guest quotes to add to the credibility of the inn and attest to the many happy guests!

Working with Carolyn has been a delight. She typifies today's truly professional innkeeper who understands the value of putting both time and money into her most important marketing piece, her website. The site not only reflects the true beauty of the Inn but the professionalism of those who work its day-to-day operations. To that end, we have created a website which is the realization of their dreams ­ an accurate and visually stunning representation of the Woolverton Inn.