A Little Bit About Ourselves...

Full Exposure. Mastering your marketplace is an ongoing, collaborative venture. It requires a passion for success, a strong commitment to your objectives and some wicked smarts. White Stone Marketing gets it. We partner with you to accomplish these goals by shaping exclusive strategies that aggressively expose your property to potential guests.

Sure, we've developed a bit of a reputation...but then, we are in the business of communicating.

Clients hire us for the cutting edge internet marketing strategies, our unparalleled industry experience and powerhouse customer service. Businesses thrive as a result of our relentless obsession with the highest standards, and for the record, we're not really shy about it.

Together, we are better.

White Stone Marketing has cultivated an agile team of professionals allowing us to bring a staggering range of expertise to each and every project. Social media, statistical analysis, personal and exclusive representation, innovative design – from concept to marketplace, we've got you covered.

We've had some time to polish our skills… Our team has 45 years combined experience in the field of hospitality marketing.

But we will always ask ‘how can we do better?'

He's not into Yoga and he has
half a brain! Scott Crumpton
Chief Executive Officer,
Left-Brainer Dedicated to Exacting Standards

A notable expert in Hospitality Internet Marketing, WSM Principal Scott Crumpton is renowned for his acumen and dedication to the innkeeping community.

As WSM CEO, he guides the team, setting the highest standards of strategy, tone and direction. With a dedication to excellence and a confidence born of success, Scott advances the WSM team, securing measurable results for marketing clients.

In 1994, his passion for the industry led him to develop BBExplorer.com, a website dedicated to encouraging and supporting bed and breakfast travel. At that same time, Scott an Allison launched Moriah Mountain Internet Marketing, the first marketing company solely dedicated to the bed and breakfast industry. Scott's proclivity for progression has led him to launch ‘Inntelligent University,' a 12-week curriculum designed for the educational advancement of innkeepers nationwide.

Talking with our clients, Rae and Cindy of www.squamlakeinn.com at the PAII NE Regional Conference in Nashua, NH.

She's got to meet you by tomorrow noon and cut through all this red-tape… Allison Crumpton
Founder, Director of Marketing Strategies

An expert in the field of Hospitality Design and Promotion, for over 15 years Allison has worked alongside her husband Scott developing successful marketing campaigns for inns throughout the United States.

With a steady and meticulous manner, Allison guides innkeepers in developing their #1 marketing tool – their website – with exclusive online promotion. Moreover, she pilots the creative staff to ensure WSM custom sites are built for maximum exposure. Kazaam!

Working one on one with WSM's select clientele, Allison's articulate approach to customer service sets the industry standard.

…and though she's nobody's poet, she thought it wasn't half bad… Michelle Murphy
Design Coordinator

With a finely tuned eye toward the market and an ability to communicate a message with flair, Michelle's adroitness makes her ideal as the Design Services Coordinator – Content Queen.

Helping clients achieve their website design goals is Michelle's top priority. While working closely with our clients and our designers, she helps the project move along in a timely fashion and meet all expectations within tight deadlines. The strength of her multi-level approach is being actively informed and involved in each project.

Michelle has a bachelor's degree in English from Cal Poly and has previously worked for Sports Illustrated and Entertainment Weekly magazines in San Francisco. She and her family currently reside in Arroyo Grande, CA on the beautiful Central Coast, and are always waiting for the fog to clear.

She likes the feel of the ocean and the taste of champagne Sara Turner
Social Media Whiz, Research Buttress

Sara supports WSM clients in the vast and ever-advancing world of social media with an understanding and aptitude for the latest programs and platforms. Born and raised on Maui, Sara arrived on the mainland in 1999 to work on a BFA in 3D Comp Animation at Academy of Art University.

Like many students, during her time in school, Sara worked in the hospitality industry, specifically in lodging. More specifically, for preeminent hotelier Chip Conley of Joie de Vivre. Trained by the best, Sara has an insider's understanding of the moving parts of niche lodging.

Sara works and lives on Maui. Lucky girl!

And, yes, he likes pina coladas and getting caught in the rain. Chris Kelly
Advertising Accounts Manager, Google Gladiator

Chris joined WSM 5 years ago, give or take. And every day he has applied his sales-driven aplomb, adroitly managing day to day operations related to all online advertising accounts.

A graduate of the University of Maryland - Go Terps! – Chris spent a year in the legal shark tank of D.C. before moving to Mountain View, CA, HQ for Google, where he soon became a valued member of their direct sales team. After working with teams in Travel and Consumer Packaged Goods groups, Chris joined the WSM team.

She's not much into health food, she is into champagne Kim Spangle
Lead Designer, Visual Visionary

Successfully communicating information, in an organized manner, that is pleasing to the eye. Kim manages to apply these compulsory skills, along with the highest standards of design, to every project, every time. She is the master of providing impeccable, innovative visuals for a host of primary and ancillary integrated multimedia marketing materials.

With a graphic design degree from Cal Poly, San Luis Obispo, the deft intensity of her work ensures WSM clients top quality visual results.

Kim, her family and a garden forever in need of weeding live in San Luis Obispo, CA.

And while he lays there sleeping, she reads the paper in bed… Michelle West
Designer, Programmer, CSS Zealot

With the spirit of an artist and the discipline of a programmer, in her five years in front-end development at WSM, Michelle has never run out of inspiration or original ideas.

In the course of study at the Art Institute of CO, her head was turned from Media Arts to the irresistible romance of Interactive Media. After receiving a BA, she employed her collective talents as a flex/actionscript developer before segueing into the semi-graphical, warm and fuzzy world of front-end development.

Michelle balances work with art and the out of doors in Colorado Springs, CO.

… at a bar called O'Malley's, where we'll plan our escape. Dan Cunningham
Technical Talent, Web Development,
Systems Sage, IntelliTech, Crumpton Prosthesis

Around the office, Dan is known as Mr. Fit and Finish. He fortifies the WSM team in a ‘white matter' kind of way –interrelating all of the project pieces to create something both intelligent and unique.

Dan's superior systems aptitude and technological telepathy has led many to believe he has a motherboard for a brain, but we know different. Much like the Bionic Man, he is composed of both human and advanced robot elements.

One word. Three syllables. AH-MAY-ZING.

EW3D.COM
We understand that building a truly solid foundation in business takes strong relationships with great partners. In April 2004, White Stone Marketing partnered with EW3D to manage website hosting and maintenance for our clients. Owners Jeremy Robinson and John Hinton specialize in hospitality industry websites and are committed to helping their clients grow. EW3D's dedicated infrastructure solutions provide stable, secure and reliable service, safeguarding your website and providing flexible hosting solutions.
View a complete list of EW3D services - Click Here

Jumping Rocks Photography, Inc
Specialist in interior, garden & food photography.
Serving the hospitality industry: hotels, bed and breakfasts, resorts, restaurants, & inns.
2336 Catharine Street
Philadelphia, PA 19146
Phone:215-985-3277
Email:info@jumpingrocks.com
Web:www.jumpingrocks.com
Matthew Lovette, Photographer
Mark Smith, Stylist and Administrator And…just so you know…we think they are the coolest most amazing photographers in the business. In fact, our daughter told them..'YOU ROCK” – ‘nuf said! Call them.