A Little Bit About Ourselves...
- Our Approach
- Our Team
- Scott Crumpton
- Allison Crumpton
- Chris Kelly
- Liz Hamilton
- Sara Turner
- Kim Spangle
- Michelle West
- Elyssa Done
- Isaiah Downing
- Our Partnerships
- EW3D
- Jumping Rocks Photography
- Inn Consulting Partners
Full Exposure. Mastering your marketplace is an ongoing, collaborative venture. It requires a passion for success, a strong commitment to your objectives and some wicked smarts.
White Stone Marketing gets it. We partner with you to accomplish these goals by shaping exclusive strategies that aggressively expose your property to potential guests.
Sure, we've developed a bit of a reputation...but then, we are in the business of communicating.
Clients hire us for the cutting edge internet marketing strategies, our unparalleled industry experience and powerhouse customer service. Businesses thrive as a result of our relentless obsession with the highest standards, and for the record, we're not really shy about it.
Together, we are better.
White Stone Marketing has cultivated an agile team of professionals allowing us to bring a staggering range of expertise to each and every project. Social media, statistical analysis, personal and exclusive representation, innovative design – from concept to marketplace, we've got you covered.
We've had some time to polish our skills… Our team has 45 years combined experience in the field of hospitality marketing.
But we will always ask ‘how can we do better?'

He's not into Yoga and he has
half a brain!
Scott Crumpton
Chief Executive Officer,
Left-Brainer Dedicated to Exacting Standards
In 1994, Scott and Allison Crumpton launched Moriah Mountain Internet Marketing, the first internet marketing firm solely dedicated to the Bed and Breakfast industry.
Scott and Allison's proclivity for progression and desire for excellence led them to launch White Stone Marketing in 2003, a company focused on high end web design, exclusive representation and proactive marketing for boutique luxury inns.

She's got to meet you by tomorrow noon and cut through all this red-tape…
Allison Crumpton
Founder, Director of Marketing Strategies
An expert in the field of Hospitality Design and Promotion, for over 15 years Allison has worked alongside her husband Scott developing successful marketing campaigns for inns throughout the United States.
With a steady and meticulous manner, Allison guides innkeepers in developing their #1 marketing tool – their website – with exclusive online promotion. Moreover, she pilots the creative staff to ensure WSM custom sites are built for maximum exposure. Kazaam!
Working one on one with WSM's select clientele, Allison's articulate approach to customer service sets the industry standard.
She likes the feel of the ocean and the taste of champagne
Sara Turner
Social Media Whiz, Research Buttress
Sara supports WSM clients in the vast and ever-advancing world of social media with an understanding and aptitude for the latest programs and platforms. Born and raised on Maui, Sara arrived on the mainland in 1999 to work on a BFA in 3D Comp Animation at Academy of Art University.
Like many students, during her time in school, Sara worked in the hospitality industry, specifically in lodging. More specifically, for preeminent hotelier Chip Conley of Joie de Vivre. Trained by the best, Sara has an insider's understanding of the moving parts of niche lodging.
Sara works and lives on Maui. Lucky girl!
And, yes, he likes pina coladas and getting caught in the rain.
Chris Kelly
General Manager, PPC Specialist
Chris joined the White Stone team over 5 years ago and has been an invaluable asset ever since. From the beginning he has taken over day to day operations related to all online advertising accounts, while continuing to acquire new roles and responsibilities. In June 2011 he has taken on the critical role of General Manager to help improve performance in both the Marketing and Design Departments. At the same time he has become our "Man in the Field," truly enjoying the charge of personal visits to new and existing client properties for both Marketing and Design. If you have not had the benefit yet of one of his in-person marketing visits, I am sure your region is on his list for the near future!
A graduate of the University of Maryland, Chris spent a long year in the legal shark tank of D.C. before moving to Mountain View, CA to work at Google Headquarters. While working for Google he became a valued member of their direct sales division working with various teams in Travel, Retail and Consumer Packaged Goods. Chris has implemented the expert marketing skills he learned within the direct sales team from the minute he came on board at White Stone team to refine our PPC strategy and help improve every aspect of our marketing program.
She's not much into health food, she is into champagne
Kim Spangle
Lead Designer, Visual Visionary
Successfully communicating information, in an organized manner, that is pleasing to the eye. Kim manages to apply these compulsory skills, along with the highest standards of design, to every project, every time. She is the master of providing impeccable, innovative visuals for a host of primary and ancillary integrated multimedia marketing materials.
With a graphic design degree from Cal Poly, San Luis Obispo, the deft intensity of her work ensures WSM clients top quality visual results.
Kim, her family and a garden forever in need of weeding live in San Luis Obispo, CA.
And while he lays there sleeping, she reads the paper in bed…
Michelle West
Designer
With the spirit of an artist and the discipline of a programmer, in her five years in front-end development, Michelle has never run out of inspiration or original ideas.
In the course of study at the Art Institute of CO, her head was turned from Media Arts to the irresistible romance of Interactive Media. After receiving a BA, she employed her collective talents as a flex/actionscript developer before segueing into the semi-graphical, warm and fuzzy world of front-end development.
Michelle balances work with art and the out of doors in Colorado Springs, CO.
So I waited with high hopes, as she walked in the place.
Elyssa Done
Promotions
Elyssa is the newest member of our team at WSM and she is thrilled to be here! She has a passion for precision as she assists our promotions team in working on SEO and copywriting for all client projects.
A native Oregonian, Elyssa attended Southern Oregon University before spending time living in Vienna, the United Kingdom, and Maui - where she worked in office administration within the elite resort community of Wailea. She now resides in Oxford, England.
When she is not ardently working to advance exposure to WSM custom sites, she can be found drinking tea with her husband in one of the world's finest tea houses.
And we said, "Oh it's you." Then we laughed for a moment. And I said, "I never knew."
Isaiah Downing
Code Expert
I'm one of those guys that takes being called a nerd or a geek as a compliment. It's true I love writing and working on code. I graduated with a BS in Web Design and Interactive Media from The Art Institute of Portland. My background is in HTML/CSS and PHP/MySQL, and I enjoy the challenge of learning new things.
I live in Vancouver, WA (just over the river from Portland, OR), and before I joined the White Stone Marketing team I worked for 7 years at a local TV station. I started in news control doing camera operations, floor directing, graphics, and audio. I then moved into master control for the last 4 years I was there.
When I'm not working I enjoy playing soccer, my bass guitar, and watching every Trail Blazer game I can (Go Blazers!).
You're the lady I've looked for - Come with me and escape
Liz Hamilton
Word Press Genius/Design Director
Remembering a time without cell phones, the internet or email Liz started out in the industry in 1997 with BedandBreakfast.com explaining to innkeepers what this thing called the Internet was. At BB.com she was the Director of Support and spent many hours on the road speaking and representing the company at various trade shows and conferences around the country.
In 2005, while consulting for Blizzard Internet Marketing, with her company Maia Consulting, a whole new world opened up with blogging and social media bringing excitement back to the web. A lover of all things WordPress she has been using the program since the 1.5 version - Billy Strayhorn launched in February 2005 and now combines her SEO knowledge with website build out and project management.
Her daily companion is a goofy Wemariner called Rosie who hangs out in the office with her on a regular basis. As a British Expat, her drink of choice is strong black tea with lots of milk but no sugar.
EW3D.COM
We understand that building a truly solid foundation in business takes strong relationships with great partners. In April 2004, White Stone Marketing partnered with EW3D to manage website hosting and maintenance for our clients. Owners Jeremy Robinson and John Hinton specialize in hospitality industry websites and are committed to helping their clients grow. EW3D's dedicated infrastructure solutions provide stable, secure and reliable service, safeguarding your website and providing flexible hosting solutions.

View a complete list of EW3D services
Jumping Rocks Photography, Inc
Specialist in interior, garden & food photography.
Serving the hospitality industry: hotels, bed and breakfasts, resorts, restaurants, & inns.
2336 Catharine Street
Philadelphia, PA 19146
Phone: 215-985-3277
Email:info@jumpingrocks.com
Web:www.jumpingrocks.com
Matthew Lovette, Photographer
Mark Smith, Stylist and Administrator

And…just so you know…we think they are the coolest most amazing photographers in the business. In fact, our daughter told them..'YOU ROCK" – 'nuf said! Call them.
Inn Consulting Partners
Inn Consulting Partners works with a limited number of Bed and Breakfasts and Country Inns as a consultant in the sale process. All Consultant Inns are viable businesses and all are priced on the basis of a prior and independent Valuation. Bill Oates and Heide Bredfeldt have consulted in the sale of over 200 Inns throughout the United States (and two in Europe!)
Phone: 802-257-2360 or toll free 877-957-2360
Email:inns@innpartners.com
Website:www.innpartners.com
Address: PO Box 1162, Brattleboro, VT, 05302
