The innkeepers at Inn at Meander Plantation have been White Stone clients for many years. After initially having their site designed by us, the inn experienced such success that they chose to simply coast for awhile and not do any active marketing. However, as often happens, lack of marketing will gradually catch up to the best of us and when the innkeepers decided to sell their Virginia Wine Country bed and breakfast, they knew they had to show increased revenues prior to property valuation and sale.
No challenge is too big for the expert team at White Stone Marketing! We customized a plan built just for innkeepers who need to sell quickly. We created one of our beautiful, custom White Stone template designs so that they could be up and running with a new website in only a month’s time. We then instituted a scientific revenue management program whereby we set their rates for every day of every month for the entire year to quickly maximize their revenue. Next, we set up an editorial calendar to push out strategic email blasts, promotions and special through paid search initiatives and link building. Did it pay off? Handsomely! Suzie and Suzanne have just sold the inn in only 6 months after starting the program. Congratulations!
Template Used: Aspen
- Mini weddings module
In just 6 months on our Sprint To The Finish plan:
- 22.04% increase in organic traffic
- 92 more room nights
- Accepted an offer & sold!
“It’s really all of you who are the champs. Thank you for getting it done and hand-holding us through it.”
Suzie & Suzanne, The Inn at Meander Plantation