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Over 25 Years of Experience

Our Long History Can Help You
Achieve Your Future Goals

Scott and Allison Crumpton launched the first digital marketing company in 1994 dedicated exclusively to the promotion of independent hospitality properties. For the past 25 years, they have navigated through the ever-changing terrain of internet marketing. Their desire for excellence led them to launch White Stone Marketing in 2002, a hospitality marketing agency focused on high-end web design and proactive digital marketing for boutique hotels, luxury inns and event venues.

Meet Our Founders

Scott and Allison Crumpton, Marketing Experts for Innkeepers and Event Coordinators

Scott Crumpton

Scott Crumpton

CEO & Fearless Leader

25 years of Hospitality Design and Marketing Experience

Scott attended Cal Poly San Luis Obispo and majored in Agricultural Business Marketing. For the past 25 years, his love for teaching, public speaking and marketing has served the hospitality industry and has helped thousands of innkeepers over the last two decades turn their inns into more profitable ventures. Scott has initiated many firsts in this industry – he founded the first internet marketing agency solely dedicated to bed and breakfast inns; he created the original e-commerce tracking code so that innkeepers could track a reservation dollar back to its original source, and his vision for excellence has produced some of the best design work in our niche industry.

Scott first began working in the independent lodging industry in 1994 when he and his wife, Allison, took over the Oregon Bed and Breakfast Directory – a cooperative marketing project that produced a printed guidebook featuring 300 bed and breakfasts inns throughout the state of Oregon. Only months after assuming ownership of the publication, the world wide web hit and Scott realized that his printed guidebook could become an online directory. Without delay, he launched one of the first online bed and breakfast guides in the summer of 1995. Today, Scott steers the ship of our industry’s premier digital marketing agency, White Stone Marketing, which has expanded its realm of expertise by embracing the wedding industry.


Allison Crumpton

Allison Crumpton

Founder & Digital Marketing Director

25 years of Hospitality Design and Marketing Experience

Allison graduated Valedictorian from California State University at Bakersfield in 1990 with a degree in English and Communications. After marrying Scott in 1992, Allison began teaching English and Writing at the local community college in Southern Oregon and loved this career path she was following. However, one day in 1994, Scott brought home a small, printed guidebook called The Oregon Bed and Breakfast Directory. She saw this new project as an opportunity to become a publisher and distributor – two goals she had envisioned for herself since starting college in the late 80s. Thus, Scott and Allison bought the directory in December of 1994 which had close to 300 inns as advertisers in the publication. Only 6 months later, the web hit and the rest is history. Scott and Allison saw the opportunity to take their small, printed guidebook and create an online directory. Shortly thereafter, they launched the first digital marketing agency for bed and breakfast inns.

To this day, the vision for the White Stone Marketing team remains the same – to take care of our high-end client base, consisting of owners of luxury inns, bed and breakfasts, and wedding/event venues, who desire to outsource all their internet marketing and custom website design needs. Allison’s penchant for excellence and superior customer service coupled with her strategy of partnering with each client has created a robust portfolio of some of the most successful properties in the nation.