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Katie French-White

Katie has been working with boutique hotels, bed and breakfasts, vacation rental properties, wedding venues and more for over 19 years. She is passionate about the numbers and helping properties succeed.
ALP 2022

White Stone Marketing is excited to be attending the Select Registry Conference and Gala from February 5th-6th to help celebrate their 50th Anniversary.

Directly following the Select Registry event, from February 7th-9th, we will be attending the 2022 ALP Conference and Marketplace. ALP provides unmatched education to Lodging Professionals like you. These events will be bringing together hundreds of Innkeepers, Licensed Short Term & Vacation Rental Owners, and Boutique Hotel Operators for days of learning and networking with some of the brightest stars in the industry.

Drop by our booth #314. We would love to give you ideas on how you can ramp up your marketing for success in 2022. Keep scrolling for our session information and to register today! We look forward to seeing you…

Scott Crumpton Profit

Pricing Your Property for Profitability (Panel Discussion)

Monday, February 7th at 10:15 am with Scott Crumpton

Are you leaving money on the table by chasing 100% occupancy? At the end of the day, are you actually profitable? This panel will discuss strategies and methods to price your nightly rate for a profitable year.


When is Paying Google for Clicks Worth It?

Tuesday, February 8th at 8:00 am with Kelly Garbarino

Paid search marketing can promise immediate traffic to your property’s website, but whether it’s the right traffic is the million dollar question. From strategic keyword targeting to optimizing your campaigns, attend this cutting edge class to learn the latest strategies from real campaigns on how Google Hotel Ads (GHA) as well as Google Ads can grow your business.


grow in 2022

How Google Analytics Can Maximize Your Returns While Saving You Money

Wednesday, February 9th at 4:00 pm with Scott Crumpton

Do you like throwing your money away? If you’re not accurately tracking goals in Google Analytics, then that’s what you’re doing! Learn how to decipher the story behind your ROI and ROAS to remove wasteful spending and double-down on your best revenue generators, while finding the right marketing budget for your property.

Take Our Quiz

Fill out our short quiz and come see us at our booth. We cannot wait to speak with you.

Register Today