No matter where you are in your hospitality journey, White Stone Marketing has a strategy for you. Join us at the ALP Conference and visit us at our booth. We cannot wait to meet with you.
February 25 – March 1st @ Sheraton Phoenix Downtown
Saturday, February 25th
- ELIOT DALTON @ 12:45 PM: How to Conduct Due Diligence with Confidence, Patience and Perseverance
- KELLY GARBARINO @ 12:45 PM: Using Social Media to Grow Your Lodging Business
- ELIOT DALTON @ 1:45 PM: The ABC’s of Your Property’s P&L as a New Owner
Sunday, February 26th
- KELLY GARBARINO @ 12:30 PM: Lodging Marketing Basics and Valuating the Marketing Program You’ll be Purchasing
- KELLY GARBARINO @ 3:00 PM: Introduction to Photography & Decor – First Impressions are Everything (Moderator)
Monday, February 27th
- KELLY GARBARINO @ 4:00 PM: Google Search vs. Google Travel and How it Impacts the Way You Market Your Property (intermediate)
Tuesday, February 28th
- KELLY GARBARINO @ 8:00 AM: Google Search vs. Google Travel and How it Impacts the Way You Market Your Property (advanced)
- SCOTT CRUMPTON @ 4:00 PM: Google Ads and Google Hotel Ads: Optimizing Marketing ROAS
Wednesday, March 1st
- KELLY GARBARINO @ 9:00 AM: Maximize Your Use of GA4
- ELIOT DALTON @ 1:00 PM: Identifying Financial Benchmarks For Your Business