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Katie French-White

Katie has been working with boutique hotels, bed and breakfasts, vacation rental properties, wedding venues and more for over 19 years. She is passionate about the numbers and helping properties succeed.

No matter where you are in your hospitality journey, White Stone Marketing has a strategy for you. Join us at the ALP Conference and visit us at our booth. We cannot wait to meet with you.

February 25 – March 1st @ Sheraton Phoenix Downtown

White Stone Team

Saturday, February 25th

  • ELIOT DALTON @ 12:45 PM: How to Conduct Due Diligence with Confidence, Patience and Perseverance
  • KELLY GARBARINO @ 12:45 PM: Using Social Media to Grow Your Lodging Business
  • ELIOT DALTON @ 1:45 PM: The ABC’s of Your Property’s P&L as a New Owner

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Sunday, February 26th

  • KELLY GARBARINO @ 12:30 PM: Lodging Marketing Basics and Valuating the Marketing Program You’ll be Purchasing
  • KELLY GARBARINO @ 3:00 PM: Introduction to Photography & Decor – First Impressions are Everything (Moderator)

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Monday, February 27th

  • KELLY GARBARINO @ 4:00 PM: Google Search vs. Google Travel and How it Impacts the Way You Market Your Property (intermediate)

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Tuesday, February 28th

  • KELLY GARBARINO @ 8:00 AM: Google Search vs. Google Travel and How it Impacts the Way You Market Your Property (advanced)
  • SCOTT CRUMPTON @ 4:00 PM: Google Ads and Google Hotel Ads: Optimizing Marketing ROAS

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Wednesday, March 1st

  • KELLY GARBARINO @ 9:00 AM: Maximize Your Use of GA4
  • ELIOT DALTON @ 1:00 PM: Identifying Financial Benchmarks For Your Business

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