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After decades of perfecting online marketing for boutique hotels and small inns, we understand what your lodging business needs to book more nights and maximize your profits. Through a thoughtfully crafted online presence, with expertly placed pay-per-click ads and targeted SEO on your website, our experts can help position your property to stand out from the crowd and grab the attention of new guests. Effectively marketing boutique hotels and small inns takes a blend of art and science – which we have been perfecting for almost 30 years.

Relais & Châteaux hotel with beige furnishings in Cape Cod
Boutique Hotel Websites

Stand Out from the Crowd
& Rise Above the Competition

A captivating online platform plays a vital role in presenting your boutique hotel to prospective guests. Just as you dedicate effort and resources to curating your boutique hotel experience, your digital presence should effectively showcase what sets you apart. To secure success, we recommend boutique hotel owners establish and own their website, instead of subscribing to a monthly service. This guarantees the utmost autonomy, control and adaptability. At White Stone Marketing, we excel in crafting sophisticated websites that eloquently portray the distinctive charm of your boutique hotel, while utilizing all the technical essentials and industry requirements.

Boutique Hotel Web Design Examples

We can help owners of boutique hotels and small inns create a website that beautifully blends form and function. View our lodging web design portfolio.

Chatham Inn boutique hotel website

Chatham Inn
Relais & Châteaux Boutique Hotel & Restaurant on Cape Cod.

Burrus House Inn boutique hotel website

Burrus House Inn Waterfront Suites
Romantic boutique hotel in Manteo, NC.

Engadine Inn and Cabins aerial view
Advice from Our Founder

Why Should You Own Your Website?

“In the past, we’ve witnessed bed and breakfast owners solely rely on a single platform, and unfortunately, when that platform went under, they were left in a crisis. They lost their website, marketing, and had to urgently alter their online business presence. This situation underscores the significance of not relying on a single platform and the importance of establishing a diversified online presence.”

– Allison Crumpton, White Stone Marketing Owner

man hiking on bluffs by the ocean
Marketing Services

Keep Your Marketing on Track,
to Keep More of Your Money

If you’re a boutique hotel owner, it’s important to be on third-party directories for the exposure, but not rely on them for bookings. Relying on them for bookings can limit your control over the client experience and cut into your profits.  Instead, drive direct bookings through carefully crafted search terms, targeted paid ads, and strategic social media campaigns. By allowing White Stone Marketing to create a comprehensive online solution, you’ll be able to keep more control of your business and more profit in your pocket.



Washington House exterior at sunset
Client Spotlight

Washington House Inn

Washington House Inn is a Cedarburg, WI boutique hotel on full Campaign Marketing Program with White Stone Marketing. Together we execute strategic email blasts, custom blog posts, engaging social media campaigns as well as a full suite of search engine optimization, paid advertising and consulting services. In the 8 months following the launch of their new site we increased revenue 13% and increased occupancy by 4%.

Read the Full Case Study

Scott and Allison Crumpton on a beach in Maui
Request More Information

Start Your Journey to
Success & Independence

Contact us today to start reaping the rewards from our nearly 30 years of boutique hotel web design and marketing experience! Partner with White Stone Marketing today to unlock the full potential of your boutique hotel or small inn  with a tailored marketing solution. Our team is ready to help you with your journey toward a more impactful and independent online presence, and a brighter future for your business.

5 parts of marketing success graphic

The 5 Points of a Successful Marketing Strategy

Partner with White Stone Marketing today to unlock the full potential of your bed and breakfast.

See Our Top B&B Marketing Tips