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Having a strong brand is crucial for businesses to differentiate themselves from their competitors. Essentially, your brand identity is the personality of your business and a promise to your customers. At White Stone Marketing, we have been building luxury property brands for 30 years and know a thing or two about how to establish a solid, transformative and impactful identity for your lodging property or event venue.

trio sitting on lawn enjoying a Virginia picnic
Show Them Your Best Side

Your Brand is the “Face” of Your Business. Make it Count.

Your brand’s logo is the “face” of your business, and that face should do more than just look cool or interesting — a logo’s contribution to brand identity is associative, too. It tells the public that [this image] means [your company]. We can pair a property’s unique message to a proper visual representation for any type of property – from a high end vacation rental to rustic resort, or a cabins in the country to a luxury boutique inn.

spacious waterfront inn with woman looking through binoculars
Connect With Your Customers

Instill Credibility & Trust Through Thoughtful Branding

Having a brand identity doesn’t just make your product more memorable; it makes your brand more authoritative in the marketplace. A brand that establishes a face, and maintains that face consistently over time, develops credibility among its competitors and trust among its customers.

quaint bed and breakfast table with juice and muffins
Tell the Story

Build on Your Brand With Impactful Advertising Impressions

A brand identity is a template for everything you would include on an advertisement for your business. A brand with a face and industry credibility is well prepared to promote itself and make impressions on potential buyers.

Relais & Châteaux hotel with beige furnishings in Cape Cod
Know Who You Are

Maintain Your Company’s Mission Through Better Branding

When you create an identity for your brand, you’re giving it something to stand for. That, in turn, gives your company a purpose. We all know companies have mission statements, right? Well, you can’t have one without first giving your brand an identity.

romantic sunset with couple and Champagne glasses
Create a Culture of Inclusion

Cohesive Brands Generate New Customers & Delight Existing Ones

A brand identity — one with a face, trust, and a mission — attracts people who agree with what your brand has to offer. But once these people become customers, that same brand identity gives them a sense of belonging. A good product generates customers, but a good brand generates advocates.

Visually representing your business in everything you do will create consistency and help create a familiarity with your consumers. Consistency is what can make or break a brand identity.

Branding Process & Services

Though we tailor all branding work to the client’s needs, our process is the same for all. Our thoughtful, phased approach ensures that your message will be properly portrayed and well received to help build a better brand.

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Brand Research
branding brainstorming icon
Brainstorming & Exploration
well written branding content icon
Create Branded Content
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Get Reactions & Response
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Apply Brand to Creative
award winning branding star icon
Fit, Finish & Follow Up

See our list of branding services below, and contact us today to discuss how we can help you.

  • Market Study
  • Brand Audit
  • Reputation
  • Naming – Brand Word, Tagline, Brand Story
  • Visual Brand Identity – Logo, Colors, Style
  • Brand Implementation Plan
  • Graphic Design
  • Editorial Design
  • Content Creation
  • Website Design
  • Email Creation
  • SEO Branded Content Generation, Monitoring & Follow-up
  • SEM Strategy
  • Social Media Strategy

We Promote What Makes You Unique

Hospitality Brands for Hotels, Restaurants & Venues
Grandma's Cabin at Kishauwau Cabins
Rustic Charm

Kishauwau Cabins

Kishauwau Cabins logo

White Doe Inn lobby
Classy Coastal

White Doe Inn

White Doe Inn logo for bed and breakfast branding

Renoir Room bed and fireplace at L'auberge Provencale
Wine Country Charm

L'Auberge Provençale

LAuberge Provencale logo

Palmer House Inn Falmouth Inn
Comfortable Elegance

Palmer House Inn

Palmer House logo

relaxing spa brand with table and robes
High End Hospitality

Hillbrook Inn

Hillbrook Inn logo

Room 11 at Chatham Inn
Relais & Châteaux Achievement

Chatham Inn

Chatham Inn logo for hotel branding

Wedding at The Neidhammer
Don't Just Take Our Word for It

Hear What Our Clients Have to Say

“Our conversations with the owner and principal were exhaustive and she answered all of our questions and then asked us questions. It felt like we were being interviewed…in a good way. Allison never oversold their capacity and looking back, she under-sold White Stone.

Our website is beautiful, their SEO and other Blackmagic skills direct the exact traffic that we want across our digital domains. White Stone Marketing has made sure to challenge us, has been helpful, and they have held our hands throughout the whole process, delivering exactly what we had hoped for! We will be clients of White Stone Marketing and fans of their team for a very long time.”

John Hobelman, GM, The Neidhammer

Words to Think About

As Jeff Bezos says, “Branding is what people say about you when you're not in the room.”

Your product leaves an impression on your customers long after you’ve made the sale. Brand identity is the process of shaping that impression. Let White Stone Marketing help guide you from brand identity to booming business through thought leadership, expert marketing and exquisite design.

Contact Us Now