Having a strong brand is crucial for businesses to differentiate themselves from their competitors. Essentially, your brand identity is the personality of your business and a promise to your customers. At White Stone Marketing, we have been building luxury property brands for 30 years and know a thing or two about how to establish a solid, transformative and impactful identity for your lodging property or event venue.
Branding for Lodging & Event Venue Properties
Your Brand is the “Face” of Your Business. Make it Count.
Your brand’s logo is the “face” of your business, and that face should do more than just look cool or interesting — a logo’s contribution to brand identity is associative, too. It tells the public that [this image] means [your company]. We can pair a property’s unique message to a proper visual representation for any type of property – from a high end vacation rental to rustic resort, or a cabins in the country to a luxury boutique inn.
Instill Credibility & Trust Through Thoughtful Branding
Having a brand identity doesn’t just make your product more memorable; it makes your brand more authoritative in the marketplace. A brand that establishes a face, and maintains that face consistently over time, develops credibility among its competitors and trust among its customers.
Build on Your Brand With Impactful Advertising Impressions
A brand identity is a template for everything you would include on an advertisement for your business. A brand with a face and industry credibility is well prepared to promote itself and make impressions on potential buyers.
Maintain Your Company’s Mission Through Better Branding
When you create an identity for your brand, you’re giving it something to stand for. That, in turn, gives your company a purpose. We all know companies have mission statements, right? Well, you can’t have one without first giving your brand an identity.
Cohesive Brands Generate New Customers & Delight Existing Ones
A brand identity — one with a face, trust, and a mission — attracts people who agree with what your brand has to offer. But once these people become customers, that same brand identity gives them a sense of belonging. A good product generates customers, but a good brand generates advocates.
Visually representing your business in everything you do will create consistency and help create a familiarity with your consumers. Consistency is what can make or break a brand identity.
Branding Process & Services
Though we tailor all branding work to the client’s needs, our process is the same for all. Our thoughtful, phased approach ensures that your message will be properly portrayed and well received to help build a better brand.
We Promote What Makes You Unique
Hear What Our Clients Have to Say
“Our conversations with the owner and principal were exhaustive and she answered all of our questions and then asked us questions. It felt like we were being interviewed…in a good way. Allison never oversold their capacity and looking back, she under-sold White Stone.
Our website is beautiful, their SEO and other Blackmagic skills direct the exact traffic that we want across our digital domains. White Stone Marketing has made sure to challenge us, has been helpful, and they have held our hands throughout the whole process, delivering exactly what we had hoped for! We will be clients of White Stone Marketing and fans of their team for a very long time.”
John Hobelman, GM, The Neidhammer
Words to Think About
Your product leaves an impression on your customers long after you’ve made the sale. Brand identity is the process of shaping that impression. Let White Stone Marketing help guide you from brand identity to booming business through thought leadership, expert marketing and exquisite design.