Back to Portfolio
< | >

The Challenge

Amy Johnson of Carmel Country Inn has the unique designation of being one of White Stone Marketing’s oldest clients – meaning she has been entrusting her marketing to us for over a decade. Thus, the only challenge was the fact that Amy simply needed a new, responsive, WordPress site to meet the demands of today’s technology to capitalize on the strength of her already fabulous property. I’m certain we are on at least the 4th website design we have done for her beautiful Carmel Bed and Breakfast and each time I’ve been thrilled with the results. This time around she secured additional photography to better capture the various lighting during different times of day and to showcase updated room configurations and remodels. Amy’s pursuit of excellence in all she does is reflected in this new design.

The Answer

The answer for Carmel Country Inn was in our “Aspen Template”. Designed as our very first foray in creating websites with lower cost points while retaining the White Stone Marketing quality standard, Amy felt this style would best represent her inn and highlight the new photography. You’ll note a clean, fresh look with information organized to easily lead the guest through the booking process. In fact, the layout of the site lends itself to increased profitability by featuring specials, packages and enhancements guests can purchase prior to their stay. Lastly, you’ll note the fit and finish, while a template, possesses the quality that is the signature of a White Stone Marketing design – albeit for half the price!

Design: Signature

Template Used: Aspen

Modules purchased:

  • Area guide module
  • 2 landing pages

“Once again, White Stone Marketing has outdone themselves with our new website. In a town where we have 42 other inns to compete with, White Stone makes sure our website and online marketing program are leaps and bounds ahead of our competitors.

Since launching the new site the first of the year, our revenues are up 11% year to date, which is exceptional with the winter weather we’ve endured and all the snow in the Lake Tahoe region stealing our regular winter travelers. Our booking pace for summer is above last year as well. I’ve been a White Stone client for 16 years and a huge part of my success has been because of their guidance.”

Amy Johnson, Carmel Country Inn

View The Site

Back to Portfolio
< | >