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Explore some of our boutique hotel and Bed and Breakfast digital marketing case studies below and contact us to receive a quote. We look forward to working with you to increase your revenue and occupancy. We have helped thousands of inns achieve unbelievable success for the last 30 years. Wouldn’t you like to be one of them?

Luxurious lobby area of Chatham Inn
Chatham, MA

Chatham Inn

Inn • Restaurant

Before Jeff Ippoliti ever found a property he wanted to buy, he contacted White Stone Marketing to start a conversation about what it would take to be successful in the hospitality industry. With Jeff’s standards for excellence, along with the marketing expertise of White Stone, this luxury Chatham hotel quickly became an award-winning and money-making property.

With the help of White Stone Marketing:
Web traffic has increased by 15%
Revenue has increased by 18%

historic outer banks inn at night
Manteo, NC

White Doe Inn

Bed and Breakfast • Wedding Venue

This established bed and breakfast in Manteo, North Carolina was looking to boost their revenue, but didn’t know how to do it alone. They needed to be a beacon of light in an area that was typically utilized for its many vacation rentals. Our team went to work and was able to get good results with our expert online marketing strategies, but the really dramatic results didn’t come until we built them a new website!

In the first year they have yielded astounding results: 
Google Organic Traffic Increased by 69.87% & Revenue Almost Doubled
Total Online Revenue Increased by 89.56%
Total Online Transactions Increased by 67.58%
Total Room Nights Booked Increased by 647
Total Revenue Increased by 37%
Google Ads Revenue Increased By 176%

Cabin near Asheville porch
Candler, NC

Engadine Inn and Cabins

Inn • Cabins • Venue

Unhappy with their previous website and marketing company, this romantic bed and breakfast with cabins near Asheville signed up for a website design from White Stone Marketing and started on our revenue management program and most comprehensive marketing plan. In only four short months since their new design launched, they are pacing ahead for an exceptional year!

In 4 months after launching their new site:
Nights Booked is Pacing Ahead 305%
Revenue is Pacing Ahead 346%

Porch at our Illinois cabins
Tonica, IL

Kishauwau Cabins

Private Cabin Rentals

While 2020 was a record-breaking year for Kishauwau Cabins, Terisa knew that in order to maintain these numbers she needed to invest in her marketing now. After a site visit in March of 2021, she was excited to begin working with White Stone Marketing. She joined on our highest level marketing plan and her trust and investment are certainly paying off. Her new White Stone Marketing website design launched in September and the results are looking great!

In 3 months she has seen fantastic results:
E-commerce Conversion Rate is up 64%
Online Revenue is up 36%

Rustic and elegant northern California bed and breakfast
Placerville, CA

Eden Vale Inn

Bed & Breakfast • Wedding Venue • Spa

This romantic bed and breakfast in Placerville, CA was not performing as well as they could while they were partnered with an impersonal marketing company. Many key parts of their business were not addressed in their online message, and they were suffering because of it. With a new website and tuned up marketing from White Stone, they have seen amazing results, and continue to do so!

With the Help of White Stone:
New Users Increased 22%
Online Revenue Increased 32%


exterior of Chestertown bed and breakfast
Chestertown, MD

Brampton Bed and Breakfast Inn

Bed and Breakfast

After not seeing the results they wanted with their inherited marketing company, the new owners of this historic Chestertown bed and breakfast inn reached out to White Stone Marketing around the time of the pandemic. They selected our most comprehensive marketing plan and followed every step of our recipe for success. Just months after partnering with us, they quickly found the bump in business they were looking for!

In just 5 months with White Stone:
Organic Traffic Increased 35%
Online Revenue Increased 85%

couple and dog at Texas guest ranch with lake
Cat Spring, TX

BlissWood Ranch

Bed and Breakfast • Dude Ranch • Wedding Venue

Carol Davis puts her heart and soul into running BlissWood Bed and Breakfast Ranch, and trusts White Stone to do the same for her marketing. After seeing great results after moving up to our highest level marketing plan, she knew the only thing standing in her way now was an outdated web design. Our partnership has resulted in exceptional growth for this Texas bed and breakfast ranch, but their success has now been taken to an even higher level.

In the 4 months since the new site was launched:
Nights Booked Increased 11%
Revenue Increased 21%

Washington House exterior at sunset
Cedarburg, WI

Washington House Inn

Downtown Boutique Hotel

Washington House Inn is a Cedarburg, WI boutique hotel on full Campaign Marketing Program with White Stone Marketing. Together we execute strategic email blasts, custom blog posts, engaging social media campaigns as well as a full suite of search engine optimization, paid advertising and consulting services.

In the 8 months following the launch of their new site:
Revenue Increased 13%
Occupancy Increased 4%

Room at the Chesterfield Inn with cozy bed and fireplace
West Chesterfield, NH

Chesterfield Inn

Bed & Breakfast • Wedding Venue • Restaurant

Surrounded by 10 acres of woodlands, this country bed and breakfast in West Chesterfield, NH had a good business going. They were already a long time client of White Stone Marketing, but their website needed to be brought up to the times. They chose our Tahoe Signature Design with added wedding and restaurant modules to promote their other revenue streams.

In just 3 months their increases were amazing:

Overall Users Increased by 37%
Total Revenue Increased by 88%

Glorious twilight sky at Idlwilde Inn
Watkins Glen, NY

Idlwilde Inn

Inn • Wedding Venue

This charming Victorian Inn in New York’s Finger Lakes Region was suffering from years of zero marketing, but was purchased anyway by first-time innkeepers Marcus and Elin. They knew they needed the guidance of professionals, called upon us, and are very happy with the amazing results!

In 18 months on our Campaign Marketing Plan:
Revenue Increased by 76%
Occupancy Increased by 74%

Palmer House Inn exterior on Cape Cod
Falmouth, MA

Palmer House Inn

Bed and Breakfast

Tom von Zabern and Billy Brown bought this historic Victorian guest house, in desperate need of upgrading. They contacted White Stone Marketing prior to the purchase of the inn to assist them with upgrading their logo and website design, as well as their online marketing strategy.

“Income is up for the upcoming year by 54%!” – Palmer House Inn

After a new site, and 6 months on our Campaign Marketing Plan:
Revenue increased by 69%
Occupancy increased by 32%




Countryside pool at wine country inn
Huntly, Virginia

Glen Gordon Manor

Inn • Restaurant • Wedding Venue

This beautiful, award-winning property was performing so poorly they were going to sell. But our stellar team was able to turn them around! Now they’re thriving and even expanding and upgrading!

In 2 years on our Campaign Marketing Plan:
Revenue increased by 51%
Occupancy increased by 53%

Room with an ocean vie at Dockside Guest Quarters
York, ME

Dockside Guest Quarters

Inn • Restaurant • Wedding Venue • Marina

This unique property on the coast of Maine was in dire need of a marketing company that actually listened to them, thought about their needs, and executed their plan well. Their current marketing company did none of that, which is why they sought the help of us.

In 22 months on our Campaign Marketing Plan:
Revenue increased by 22%
Occupancy increased by 27%