Pandemic or not, the staycation market is here to stay! In fact, travelers are searching “how to plan a staycation.” If you’re looking to gain more of the drive market share, there are a few key areas you should focus your local marketing efforts on. Set yourself apart from the competition with our real-world examples …
Read More
Home-Based Workers are the New Target Market for Inns – Don’t Get Left Out! Watching trends evolve is a marketer’s job, and as unpredictable as this past year has been, one thing that has been quite clear is the data on the “work from home” economy. With the new norms of the current pandemic, almost …
Read More
The COVID-19 crisis has out everyone in uncharted waters, and as a boutique lodging property, you must approach your digital marketing strategically during this sensitive time. Your image is everything and your policies and marketing message can make or break the next year. We have some key tips to properly market during this time to …
Read More
Properly marketing a bed and breakfast is part art and part science. There are proven strategies one should employ and certain tasks that when ignored or improperly integrated will significantly hurt your bottom line. Below are over 60 tips about how to properly position and market your bed and breakfast online. 1. Website Design …
Read More
During these troubled times it is important to remember that we WILL travel again. We will hug, shakes our neighbor’s hands, hop on an airplane and enjoy things in life we might have taken for granted. It is important to keep a positive mindset and surround yourselves with positive fun things; some sunshine in the …
Read More
Whether you’ve just bought a boutique hotel, inn, bed and breakfast or are an innkeeping veteran, there are a few key things you need to do right now to get the future revenue you want. With changes in the industry, and increased competition from the OTAs and Airbnb, it’s more important than ever that you …
Read More
Warm water gently falls from a tropical outdoor shower, feather-soft pillows are ensconced in a brightly colored throw atop a king size bed, and hot maple syrup streams from a carafe to a piping hot plate of buttermilk pancakes. Separately, these are simply images – together they create the heart of superb bed and breakfast …
Read More
