According to Destination Analysts, email still reigns as one of the top two highest channels by which travelers are receptive to destination marketing, second only to search engines. As one of the leading channels, it’s imperative that your inn take full advantage of email marketing and its potential for staying in touch with your guests …
Read More
Pandemic or not, the staycation market is here to stay! In fact, travelers are searching “how to plan a staycation.” If you’re looking to gain more of the drive market share, there are a few key areas you should focus your local marketing efforts on. Set yourself apart from the competition with our real-world examples …
Read More
Home-Based Workers are the New Target Market for Inns – Don’t Get Left Out! Watching trends evolve is a marketer’s job, and as unpredictable as this past year has been, one thing that has been quite clear is the data on the “work from home” economy. With the new norms of the current pandemic, almost …
Read More
If you are not currently on our email marketing program or ever need to send an email off the campaign calendar, we recommend the following simple tips in the form of Dos and Don’ts to make sure you’re staying on brand and not spamming your readers. This is meant for clients who know how to navigate …
Read More
After 25 years working in this industry, it’s time I shared my perspective with you. Thus, I welcome feedback, comments, etc. as we dive into these fascinating waters. I will begin with a very important question: When is it time to step back and let the pros do the work? As innkeepers, you wear many …
Read More
This year, White Stone’s new campaign team has been hard at work making your monthly campaigns increasingly effective. Our creative team of content marketers and designers have been working together to craft beautiful campaigns that inspire opens, clicks, conversions, and customer loyalty. Keep reading to hear about the elements of a successful campaign, and to …
Read More
View the full email campaign. Establishing the Goal We all know that visits to beautiful bed and breakfasts are not just about having a place to sleep while out of town… it’s all about the experience! Modern travelers want to get away and fully immerse themselves into something new, spectacularly unique, comfortable, and alluring. …
Read More
Here at White Stone, we love a little healthy competition. It helps us to continue to generate innovative and creative strategies while also adding a little excitement to our day. Here’s a look at one of our recent challenges and the key takeaways from the competition: The Challenge: Get the highest click-through and open rate …
Read More
“Visual content marketing is more successful than any other form of communication. Marketers who embrace visual content reap the rewards of higher returns – in terms of more fans, followers, readers, leads, clients and, of course, revenue.” This statement from Becca Fieler, a successful Marketing Manager in Florida, rings true for email blasts and their …
Read More
Email marketing is a very effective way to reach your targeted audience. It’s a vehicle to get potential guests to browse your website and is often the initial inspiration point for vacation planning in general. Of course, we love seeing direct bookings from your newsletter. We recently created an email campaign that brought in about …
Read More
