Jeff Ippoliti didn’t think he could outdo the Relais & Châteaux designation that was earned for his luxury hotel in Chatham, MA, but then came the Forbes Five-Star Award and he was over the moon about it! They are one of only 323 properties in the whole world with the Forbes five star distinction, just …
Read More
A Revenue Management Case Study for Small and Medium-Sized Inns & Boutique Hotels By Vikram Singh Our Featured Lodging Properties: Three Unique Properties in Three Different Markets Property A A luxury Shenandoah Valley bed and breakfast, one hour from Washington D.C. The property offers a full breakfast each morning, a seasonal pool, and a …
Read More
How a historic property was brought back to its former glory, winning the trust of their guests to be their first choice for a post-pandemic getaway. The fourth installment in a 5-part series exploring how the right partnerships create thriving businesses. Necessity is the mother of all invention they say, or at least that was …
Read More
How two corporate runaways went for their dream and grew their family and a once dilapidated property into an award-winning destination. The third installment in a 5-part series exploring how the right partnerships create thriving businesses. Judy Hueber and her husband had been in the corporate grind for years, and although certainly successful, they could …
Read More
When you think of the Ritz-Carlton Hotel, Canyon Ranch Spa or Blackberry Farm Resort, you immediately know what they’re all about. Though each one is unique, these hospitality icons are similar in that they’ve created a successful brand for themselves, To achieve this level of branding took hours upon hours of thoughtful planning and years …
Read More
How a family, who stumbled into being inn owners, stayed focused on the fundamentals of their business and rose to be one of the top-awarded luxury properties in the U.S. The second installment in a 5-part series exploring how the right partnerships create thriving businesses. Mike Rydson likes to light-heartedly refer to his family as …
Read More
How successful inn-owner and restaurateur Celeste Borel recognized the power of professional marketing early on to build a 40-year legacy business. The first in a 5-part series exploring how the right partnerships create thriving businesses. Over 40 years ago, Celeste Borel was peering out the window of her little turboprop plane wondering where they would …
Read More
COVID-19 has changed travel behavior, loyalty and what people want out of a vacation experience. These shifting trends are critical for lodging properties to grasp and those who have aggressively pushed through with ample marketing budgets during this time have not only survived, but thrived! Consumer changes have required the travel industry to shift and …
Read More
Check out White Stone’s latest restaurant and hotel website designs released during the summer of 2020. We’ve introduced new, affordable web design options so everyone has a chance to improve their online image and search engine ranking by gaining the trust of consumers as well as Google. Landmark Inn landmarkinncooperstown.com Having done well enough with …
Read More
White Stone Marketing has been busy creating beautiful websites for boutique inns and restaurants this past spring. See the dramatic results we’ve achieved with our most recent web designs for hospitality properties. River’s End Inn & Restaurant ilovesunsets.com Talk about a transformation! This unique property on the northern coast of California is the epitome of …
Read More