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A Huge Leap of Faith for a Small Bed & Breakfast in Alabama

When David Worthington, the owner of the 5-room Magnolia Springs Bed and Breakfast, signed on in August 2018 he took a leap of faith that this partnership would be successful. After more than five years as a White Stone Marketing client, he is here to share the journey that brought him here and his experience …

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Chatham Inn Shot for the Stars and Got Five of Them!

Jeff Ippoliti didn’t think he could outdo the Relais & Châteaux designation that was earned for his luxury hotel in Chatham, MA, but then came the Forbes Five-Star Award and he was over the moon about it! They are one of only 323 properties in the whole world with the Forbes five star distinction, just …

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How Washington House Inn Became a Top Destination

How a historic property was brought back to its former glory, winning the trust of their guests to be their first choice for a post-pandemic getaway. The fourth installment in a 5-part series exploring how the right partnerships create thriving businesses. Necessity is the mother of all invention they say, or at least that was …

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How Chesterfield Inn Has All The Business They Can Handle

How two corporate runaways went for their dream and grew their family and a once dilapidated property into an award-winning destination. The third installment in a 5-part series exploring how the right partnerships create thriving businesses. Judy Hueber and her husband had been in the corporate grind for years, and although certainly successful, they could …

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How to Instill Trust Through Hospitality Branding

When you think of the Ritz-Carlton Hotel, Canyon Ranch Spa or Blackberry Farm Resort, you immediately know what they’re all about. Though each one is unique, these hospitality icons are similar in that they’ve created a successful brand for themselves, To achieve this level of branding took hours upon hours of thoughtful planning and years …

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How Port d’Hiver Can Focus on Being the Best of the Best

How a family, who stumbled into being inn owners, stayed focused on the fundamentals of their business and rose to be one of the top-awarded luxury properties in the U.S.  The second installment in a 5-part series exploring how the right partnerships create thriving businesses. Mike Rydson likes to light-heartedly refer to his family as …

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How L’Auberge Provençale Got Back to What They Love

How successful inn-owner and restaurateur Celeste Borel recognized the power of professional marketing early on to build a 40-year legacy business. The first in a 5-part series exploring how the right partnerships create thriving businesses. Over 40 years ago, Celeste Borel was peering out the window of her little turboprop plane wondering where they would …

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Our Clients Are Thriving Through the COVID-19 Crisis

COVID-19 has changed travel behavior, loyalty and what people want out of a vacation experience. These shifting trends are critical for lodging properties to grasp and those who have aggressively pushed through with ample marketing budgets during this time have not only survived, but thrived! Consumer changes have required the travel industry to shift and …

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White Stone’s Latest Restaurant & Hotel Website Designs

Check out White Stone’s latest restaurant and hotel website designs. We’ve introduced new, affordable web design options so everyone has a chance to improve their online image and search engine ranking by gaining the trust of consumers as well as Google – which leads to a higher ranking in online searches. Landmark Inn landmarkinncooperstown.com Having …

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