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How to Accelerate Direct Bookings for Your Vacation Rentals

Looking to increase direct bookings at your vacation rental properties so you can stop relying on third-party platforms? Then the significance of a professional website as the cornerstone of your marketing strategy cannot be overstated! It’s the digital welcome mat that greets potential guests, setting the stage for what they can expect during their stay …

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White Stone Marketing Will Attend ALP in Phoenix

No matter where you are in your hospitality journey, White Stone Marketing has a strategy for you. Join us at the ALP Conference and visit us at our booth. We cannot wait to meet with you. February 25 – March 1st @ Sheraton Phoenix Downtown Saturday, February 25th ELIOT DALTON @ 12:45 PM: How to …

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2022 ALP Conference & Marketplace

White Stone Marketing is excited to be attending the Select Registry Conference and Gala from February 5th-6th to help celebrate their 50th Anniversary. Directly following the Select Registry event, from February 7th-9th, we will be attending the 2022 ALP Conference and Marketplace. ALP provides unmatched education to Lodging Professionals like you. These events will be bringing together hundreds …

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Boutique Inn & Hotel Marketing Strategy

Whether you’ve just bought a boutique hotel, inn, bed and breakfast or are an innkeeping veteran, there are a few key things you need to do right now to get the future revenue you want. With changes in the industry, and increased competition from the OTAs and Airbnb, it’s more important than ever that you …

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PAII Partners with AIHP to Become ALP

PAII – A Long-Time Partner for Innkeepers The Professional Association of Innkeepers International (PAII) has officially joined forces with AIHP to become the Association of Lodging Professionals (ALP) to provide a unified, strong association for the independent lodging sector of small, boutique properties throughout the US.   PAII’s LEAD Goals   Since 1987, PAII has …

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Hospitality Marketing Summit

Hospitality Marketing Summit (HMS) November 18-20, 2014 White Stone Marketing and Acorn Internet Services have come together to host a travel and hospitality focused conference. The conference will be held at the Inverness Hotel and Conference Center in Englewood, CO, November 18-20th, 2014. The topics, lectures, small groups and workshops will be broken out into …

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The Potential Demise of PAII

NEW – find out what is new with PAII and the partnership with AIHP. In this post I’m going to cover a lot of territory whether it be the email regarding the demise of PAII, which many received, the state of Bed and Breakfast Associations including the likes of Select Registry, our own marketing conference HMSConference.com …

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