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Celebrating TripAdvisor Awards and Expert Reputation Management Tips

We are always thrilled to celebrate the remarkable achievements of our clients! The 2024 TripAdvisor Awards have recently been announced, shining a spotlight on our clients’ dedication to excellence, as evidenced by their consistent, outstanding guest reviews and ratings. At White Stone Marketing, a boutique digital marketing and website design agency, we are proud to …

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5 Trends Shaping Boutique Hospitality in 2024

2024 promises to be an exciting year for hospitality, with trends that cater perfectly to the strengths of boutique lodging properties and venues. Forget the one-size-fits-all approach – it’s time to embrace your intimate charm and hyper-local focus to capture the hearts (and wallets) of discerning travelers. So, dive into the top five trends we …

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From Click to Check-In: Key Digital Marketing Travel Motivators

Welcome to the world of modern travel marketing, where the ever-evolving preferences and behaviors of today’s travelers demand a strategic overhaul. Expedia’s The Path to Purchase report is proof that to thrive in this dynamic industry, it’s essential to embrace a fresh perspective and arm yourself with strategies that resonate with the contemporary explorer. Journey …

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Hotel Revenue Management Decoded

Hotel revenue management is a critical aspect of hospitality marketing, even for small bed and breakfasts and boutique hotels. By analyzing demand, occupancy, and pricing data, a successful strategy can help attract high-income clientele, leading to higher ADR and increased profits. It is what helps you work smarter, not harder! Keep reading to learn more …

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How to Leverage 2023 Travel Trends Through Email Marketing

As travel trends change and evolve, the email marketing strategy for your business should too! According to a recent study by NOESIS, the following trends will be some of the top driving factors as guests plan their travel for 2023. Incorporate these trends in your email marketing to ensure that your business thrives and that …

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5 Elements of Superior Hospitality Branding

Apple, Google, Nike, and Coca-Cola all have one thing in common. A brand that is globally recognized. Stand out amongst the competition with superior hospitality branding. Successful branding communicates a story without any words being spoken. It’s not just about the name, but also about the logo and web design, brand image, company reputation, and …

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Chatham Inn Shot for the Stars and Got Five of Them!

Jeff Ippoliti didn’t think he could outdo the Relais & Châteaux designation that was earned for his luxury hotel in Chatham, MA, but then came the Forbes Five-Star Award and he was over the moon about it! They are one of only 323 properties in the whole world with the Forbes five star distinction, just …

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How to Avoid These Common Email Marketing Mistakes

According to Destination Analysts, email still reigns as one of the top two highest channels by which travelers are receptive to destination marketing, second only to search engines. As one of the leading channels, it’s imperative that your inn take full advantage of email marketing and its potential for staying in touch with your guests …

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