Welcome to the world of modern travel marketing, where the ever-evolving preferences and behaviors of today’s travelers demand a strategic overhaul. Expedia’s The Path to Purchase report is proof that to thrive in this dynamic industry, it’s essential to embrace a fresh perspective and arm yourself with strategies that resonate with the contemporary explorer. Journey …
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Hotel revenue management is a critical aspect of hospitality marketing, even for small bed and breakfasts and boutique hotels. By analyzing demand, occupancy, and pricing data, a successful strategy can help attract high-income clientele, leading to higher ADR and increased profits. It is what helps you work smarter, not harder! Keep reading to learn more …
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Digital marketing and website design strategies are applicable to just about every industry. However, having an expert in your precise industry will not only save you time and money, it will also substantially increase your revenue over the course of owning your business. Finding an experienced hospitality web design and marketing professional will be time …
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As travel trends change and evolve, the email marketing strategy for your business should too! According to a recent study by NOESIS, the following trends will be some of the top driving factors as guests plan their travel for 2023. Incorporate these trends in your email marketing to ensure that your business thrives and that …
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Apple, Google, Nike, and Coca-Cola all have one thing in common. A brand that is globally recognized. Stand out amongst the competition with superior hospitality branding. Successful branding communicates a story without any words being spoken. It’s not just about the name, but also about the logo and web design, brand image, company reputation, and …
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Jeff Ippoliti didn’t think he could outdo the Relais & Châteaux designation that was earned for his luxury hotel in Chatham, MA, but then came the Forbes Five-Star Award and he was over the moon about it! They are one of only 323 properties in the whole world with the Forbes five star distinction, just …
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A Revenue Management Case Study for Small and Medium-Sized Inns & Boutique Hotels By Vikram Singh Our Featured Lodging Properties: Three Unique Properties in Three Different Markets Property A A luxury Shenandoah Valley bed and breakfast, one hour from Washington D.C. The property offers a full breakfast each morning, a seasonal pool, and a …
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According to Destination Analysts, email still reigns as one of the top two highest channels by which travelers are receptive to destination marketing, second only to search engines. As one of the leading channels, it’s imperative that your inn take full advantage of email marketing and its potential for staying in touch with your guests …
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Pandemic or not, the staycation market is here to stay! In fact, travelers are searching “how to plan a staycation.” If you’re looking to gain more of the drive market share, there are a few key areas you should focus your local marketing efforts on. Set yourself apart from the competition with our real-world examples …
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How a historic property was brought back to its former glory, winning the trust of their guests to be their first choice for a post-pandemic getaway. The fourth installment in a 5-part series exploring how the right partnerships create thriving businesses. Necessity is the mother of all invention they say, or at least that was …
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