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Pet-Friendly Vacation Packages — Bare Bones to Pawesome Ideas!

October 2019 Update: We’re thrilled to announce that our client, BlissWood Bed and Breakfast, has been featured in The New York Times for their Solo Traveler Package which advocates for pet adoption! In partnership with a local Border collie rescue organization, BlissWood’s original and civic-minded package unites guests traveling alone with a dog companion in …

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How to Choose The Right Design & Marketing Agency

How do you choose the right marketing company to help your business succeed? Here are a few factors you need to examine when choosing a marketing and design firm for your hotel, bed and breakfast, inn, wedding venue, resort or restaurant. Hire Exceptional Professionals Led by Scott and Allison Crumpton, White Stone Marketing is comprised …

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9 Essential Aspects the Best Bed and Breakfast Websites Have in Common

The effectiveness of your website in driving online sales is extremely important. According to a survey by Statista, 88% of respondents prefer booking a reservation online! However, creating and maintaining an effective design can seem daunting. White Stone Marketing is here to help with the 9 most important aspects to include if you want to …

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When it’s Time to Leave it to the Pros…

After 25 years working in this industry, it’s time I shared my perspective with you. Thus, I welcome feedback, comments, etc. as we dive into these fascinating waters. I will begin with a very important question: When is it time to step back and let the pros do the work? As innkeepers, you wear many …

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“Helper” – From Innkeeper to White Stone Marketer

A few days after I was hired, Scott asked me to take a personality test. I’m not sure if he liked the results: “helper,” that’s the verdict. For seventeen years I owned and operated an inn in Woodstock. I loved almost everything about running the inn. Mostly I loved bringing joy to my guests. All of …

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The ROI of Pay Per Click Marketing

Pay per click advertising, whether through Google Adwords, Bing Ads or Facebook Ads is a great way to reach your potential customers fast and to effectively promote your business. The general concept for PPC is that it allows you to reach a targeted audience quickly by specifying who will see your ads while only paying …

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A Holistic Approach to B&B Marketing to Drive Revenue

Case Study: Antlers on The Creek Bed & Breakfast Diving into the hospitality industry is a scary, yet exciting time for a new innkeeper. There is a plethora of information out there and many owners come to White Stone Marketing not just for our great website designs, but to take advantage of one-on-one expert consulting …

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TripAdvisor® 2017 Travelers’ Choice Awards

White Stone Marketing offers cutting edge internet marketing and website design for the lodging industry. We have the privilege of working with the best and the brightest in our industry. In 2017 there were 9 different properties that made the coveted TripAdvisor® top 25 lists for the 2017 Travelers’ Choice Awards. We are honored to work with …

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TripAdvisor + Business Listing = Zero Traffic in Google Analytics

I’d like to bring all of you up to speed on a situation with TripAdvisor Business Listings and Google Analytics. Back in mid-March of 2016, we noticed all traffic from TripAdvisor business listings had dropped to zero in Google Analytics for all of our clients. I double-checked with our friendly competitors and found their client …

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