Apple, Google, Nike, and Coca-Cola all have one thing in common. A brand that is globally recognized. Stand out amongst the competition with superior hospitality branding. Successful branding communicates a story without any words being spoken. It’s not just about the name, but also about the logo and web design, brand image, company reputation, and …
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Jeff Ippoliti didn’t think he could outdo the Relais & Châteaux designation that was earned for his luxury hotel in Chatham, MA, but then came the Forbes Five-Star Award and he was over the moon about it! They are one of only 323 properties in the whole world with the Forbes five star distinction, just …
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A Revenue Management Case Study for Small and Medium-Sized Inns & Boutique Hotels By Vikram Singh Our Featured Lodging Properties: Three Unique Properties in Three Different Markets Property A A luxury Shenandoah Valley bed and breakfast, one hour from Washington D.C. The property offers a full breakfast each morning, a seasonal pool, and a …
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According to Destination Analysts, email still reigns as one of the top two highest channels by which travelers are receptive to destination marketing, second only to search engines. As one of the leading channels, it’s imperative that your inn take full advantage of email marketing and its potential for staying in touch with your guests …
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Pandemic or not, the staycation market is here to stay! In fact, travelers are searching “how to plan a staycation.” If you’re looking to gain more of the drive market share, there are a few key areas you should focus your local marketing efforts on. Set yourself apart from the competition with our real-world examples …
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How a historic property was brought back to its former glory, winning the trust of their guests to be their first choice for a post-pandemic getaway. The fourth installment in a 5-part series exploring how the right partnerships create thriving businesses. Necessity is the mother of all invention they say, or at least that was …
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How two corporate runaways went for their dream and grew their family and a once dilapidated property into an award-winning destination. The third installment in a 5-part series exploring how the right partnerships create thriving businesses. Judy Hueber and her husband had been in the corporate grind for years, and although certainly successful, they could …
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When you think of the Ritz-Carlton Hotel, Canyon Ranch Spa or Blackberry Farm Resort, you immediately know what they’re all about. Though each one is unique, these hospitality icons are similar in that they’ve created a successful brand for themselves, To achieve this level of branding took hours upon hours of thoughtful planning and years …
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How a family, who stumbled into being inn owners, stayed focused on the fundamentals of their business and rose to be one of the top-awarded luxury properties in the U.S. The second installment in a 5-part series exploring how the right partnerships create thriving businesses. Mike Rydson likes to light-heartedly refer to his family as …
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How successful inn-owner and restaurateur Celeste Borel recognized the power of professional marketing early on to build a 40-year legacy business. The first in a 5-part series exploring how the right partnerships create thriving businesses. Over 40 years ago, Celeste Borel was peering out the window of her little turboprop plane wondering where they would …
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