How a family, who stumbled into being inn owners, stayed focused on the fundamentals of their business and rose to be one of the top-awarded luxury properties in the U.S. The second installment in a 5-part series exploring how the right partnerships create thriving businesses. Mike Rydson likes to light-heartedly refer to his family as …
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How successful inn-owner and restaurateur Celeste Borel recognized the power of professional marketing early on to build a 40-year legacy business. The first in a 5-part series exploring how the right partnerships create thriving businesses. Over 40 years ago, Celeste Borel was peering out the window of her little turboprop plane wondering where they would …
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Home-Based Workers are the New Target Market for Inns – Don’t Get Left Out! Watching trends evolve is a marketer’s job, and as unpredictable as this past year has been, one thing that has been quite clear is the data on the “work from home” economy. With the new norms of the current pandemic, almost …
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The COVID-19 crisis has out everyone in uncharted waters, and as a boutique lodging property, you must approach your digital marketing strategically during this sensitive time. Your image is everything and your policies and marketing message can make or break the next year. We have some key tips to properly market during this time to …
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Whether you’ve just bought a boutique hotel, inn, bed and breakfast or are an innkeeping veteran, there are a few key things you need to do right now to get the future revenue you want. With changes in the industry, and increased competition from the OTAs and Airbnb, it’s more important than ever that you …
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October 2019 Update: We’re thrilled to announce that our client, BlissWood Bed and Breakfast, has been featured in The New York Times for their Solo Traveler Package which advocates for pet adoption! In partnership with a local Border collie rescue organization, BlissWood’s original and civic-minded package unites guests traveling alone with a dog companion in …
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How do you choose the right marketing company to help your business succeed? Here are a few factors you need to examine when choosing a marketing and design firm for your hotel, bed and breakfast, inn, wedding venue, resort or restaurant. Hire Exceptional Professionals Led by Scott and Allison Crumpton, White Stone Marketing is comprised …
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The effectiveness of your website in driving online sales is extremely important. According to a survey by Statista, 88% of respondents prefer booking a reservation online! However, creating and maintaining an effective design can seem daunting. White Stone Marketing is here to help with the 9 most important aspects to include if you want to …
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After 25 years working in this industry, it’s time I shared my perspective with you. Thus, I welcome feedback, comments, etc. as we dive into these fascinating waters. I will begin with a very important question: When is it time to step back and let the pros do the work? As innkeepers, you wear many …
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Pay per click advertising, whether through Google Adwords, Bing Ads or Facebook Ads is a great way to reach your potential customers fast and to effectively promote your business. The general concept for PPC is that it allows you to reach a targeted audience quickly by specifying who will see your ads while only paying …
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