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Chatham Inn Shot for the Stars and Got Five of Them!

Jeff Ippoliti didn’t think he could outdo the Relais & Châteaux designation that was earned for his luxury hotel in Chatham, MA, but then came the Forbes Five-Star Award and he was over the moon about it! They are one of only 323 properties in the whole world with the Forbes five star distinction, just …

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Boutique Inn & Hotel Marketing Strategy

Whether you’ve just bought a boutique hotel, inn, bed and breakfast or are an innkeeping veteran, there are a few key things you need to do right now to get the future revenue you want. With changes in the industry, and increased competition from the OTAs and Airbnb, it’s more important than ever that you …

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Taking the Wedding Venue & Wedding Industry by Storm

On August 27, 2019 owner of White Stone Marketing, Scott Crumpton was interviewed for a Wedding MBA podcast which was hosted by renowned wedding officiant, Rev. Clint Hufft. Hufft is active with the Wedding MBA Conference and interviewed Scott Crumpton to obtain a teaser for his presentation at Wedding MBA. Scott’s session, “Unprofessional Marketing = …

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When You’ve Been Hit by Lightning – Twice!!

White Stone Marketing is Your Partner in Good Times and Bad At White Stone Marketing, we have the privilege of taking care of some of the very best humans. And like any good relationship, those special people take care of us in return with their inspiring words and positive energy. They make us do better …

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Valentine’s Day Marketing – Turn Red into Green This February

February is the month of romance and Valentine’s Day is a holiday celebrated by all. St. Valentine was martyred in Rome for converting people to Christianity as well as secretly marrying Christian couples back in the third century. He was martyred on February 14th and thus Valentine’s Day was born. While the history and origin …

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9 Essential Aspects the Best Bed and Breakfast Websites Have in Common

The effectiveness of your website in driving online sales is extremely important. According to a survey by Statista, 88% of respondents prefer booking a reservation online! However, creating and maintaining an effective design can seem daunting. White Stone Marketing is here to help with the 9 most important aspects to include if you want to …

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