Whether you’ve just bought a boutique hotel, inn, bed and breakfast or are an innkeeping veteran, there are a few key things you need to do right now to get the revenue you want in 2020. With changes in the industry, and increased competition from the OTAs and Airbnb, it’s more important than ever that …
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This is an excerpt from a White Stone Marketing interview with Jeff Ippoliti, owner of Chatham Inn, on his road to Relais & Châteaux. To watch the full video, please fill out the form at the end of this post. Always Strive for Excellence Before Jeff Ippoliti ever found a property he wanted to buy, …
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On August 27, 2019 owner of White Stone Marketing, Scott Crumpton was interviewed for a Wedding MBA podcast which was hosted by renowned wedding officiant, Rev. Clint Hufft. Hufft is active with the Wedding MBA Conference and interviewed Scott Crumpton to obtain a teaser for his presentation at Wedding MBA. Scott’s session, “Unprofessional Marketing = …
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The Grand Canyon, recognized as one of the greatest natural wonders of the world, is celebrating 100 this year. This site is so magnificent and awe-inspiring that millions of people make the trek from various parts of the world every year to see it. This beautiful red rock canyon was originally established on February 26th, …
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White Stone Marketing is Your Partner in Good Times and Bad At White Stone Marketing, we have the privilege of taking care of some of the very best humans. And like any good relationship, those special people take care of us in return with their inspiring words and positive energy. They make us do better …
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February is the month of romance and Valentine’s Day is a holiday celebrated by all. St. Valentine was martyred in Rome for converting people to Christianity as well as secretly marrying Christian couples back in the third century. He was martyred on February 14th and thus Valentine’s Day was born. While the history and origin …
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The effectiveness of your website in driving online sales is extremely important. According to a survey by Statista, 88% of respondents prefer booking a reservation online! However, creating and maintaining an effective design can seem daunting. White Stone Marketing is here to help with the 9 most important aspects to include if you want to …
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Ad extensions offer a great way to highlight your ads among your competitors – or more simply put, a way to take up more real estate in search results. At White Stone Marketing we pride ourselves on bringing results-driven objectives to your marketing plan and the use of ad extensions is just that. I will …
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A few days after I was hired, Scott asked me to take a personality test. I’m not sure if he liked the results: “helper,” that’s the verdict. For seventeen years I owned and operated an inn in Woodstock. I loved almost everything about running the inn. Mostly I loved bringing joy to my guests. All of …
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Happy guests, happy inn owners… that’s the saying, isn’t it? It should be! At White Stone, we’re dedicated to making our clients happy and we know they are dedicated to making their guests happy. In an effort to create the best possible email content for every guest and potential guest, we set out to craft email marketing …
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