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White Stone Marketing Revs Up Chatham Inn for its Rise to the Top

Always Strive for Excellence Before Jeff Ippoliti ever found a property he wanted to buy, he contacted Allison Crumpton of White Stone Marketing to start a conversation about what it would take to be successful in the hospitality industry. And, Jeff knows a thing or two about success: From graduating Magna Cum Laude and first …

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Taking the Wedding Venue & Wedding Industry by Storm

On August 27, 2019 owner of White Stone Marketing, Scott Crumpton was interviewed for a Wedding MBA podcast which was hosted by renowned wedding officiant, Rev. Clint Hufft. Hufft is active with the Wedding MBA Conference and interviewed Scott Crumpton to obtain a teaser for his presentation at Wedding MBA. Scott’s session, “Unprofessional Marketing = …

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When You’ve Been Hit by Lightning – Twice!!

White Stone Marketing is Your Partner in Good Times and Bad At White Stone Marketing, we have the privilege of taking care of some of the very best humans. And like any good relationship, those special people take care of us in return with their inspiring words and positive energy. They make us do better …

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Valentine’s Day Marketing – Turn Red into Green This February

February is the month of romance and Valentine’s Day is a holiday celebrated by all. St. Valentine was martyred in Rome for converting people to Christianity as well as secretly marrying Christian couples back in the third century. He was martyred on February 14th and thus Valentine’s Day was born. While the history and origin …

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9 Essential Aspects the Best Bed and Breakfast Websites Have in Common

The effectiveness of your website in driving online sales is extremely important. According to a survey by Statista, 88% of respondents prefer booking a reservation online! However, creating and maintaining an effective design can seem daunting. White Stone Marketing is here to help with the 9 most important aspects to include if you want to …

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“Helper” – From Innkeeper to White Stone Marketer

A few days after I was hired, Scott asked me to take a personality test. I’m not sure if he liked the results: “helper,” that’s the verdict. For seventeen years I owned and operated an inn in Woodstock. I loved almost everything about running the inn. Mostly I loved bringing joy to my guests. All of …

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Discover What Your Email Subscribers Want to See

Happy guests, happy inn owners… that’s the saying, isn’t it? It should be! At White Stone, we’re dedicated to making our clients happy and we know they are dedicated to making their guests happy. In an effort to create the best possible email content for every guest and potential guest, we set out to craft email marketing …

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Why Should We Handle Your Campaign Marketing?

You’re an innkeeper. You’re creative, resourceful and imaginative. So why should you hire White Stone Marketing to implement your email campaign marketing? Consider this case study… Here are three examples of campaign marketing implemented by the innkeeper: February 2013 – Subject: Saratoga Arms 2013 Racing Season Reminder – Revenue: $4,734.70 December 2013 – Subject: Happy …

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