Celebrating the Grand Canyon’s 100th Anniversary with Deneen Pottery

a mug with a national park logo

The Grand Canyon, recognized as one of the greatest natural wonders of the world, is celebrating 100 this year. This site is so magnificent and awe-inspiring that millions of people make the trek from various parts of the world every year to see it. This beautiful red rock canyon was originally established on February 26th, Read More >

When You’ve Been Hit by Lightning – Twice!!

lightning strikes in a dark blue-gray strike

White Stone Marketing is Your Partner in Good Times and Bad At White Stone Marketing, we have the privilege of taking care of some of the very best humans. And like any good relationship, those special people take care of us in return with their inspiring words and positive energy. They make us do better Read More >

Valentine’s Day Marketing – Turn Red into Green This February

VALENTINE'S Day Marketing(1)

February is the month of romance and Valentine’s Day is a holiday celebrated by all. St. Valentine was martyred in Rome for converting people to Christianity as well as secretly marrying Christian couples back in the third century. He was martyred on February 14th and thus Valentine’s Day was born. While the history and origin Read More >

9 Essential Aspects the Best Bed and Breakfast Websites Have in Common

Bed and Breakfast Website-Across Platforms

The effectiveness of your website in driving online sales is extremely important. According to a survey by Statista, 88% of respondents prefer booking a reservation online! However, creating and maintaining an effective design can seem daunting. White Stone Marketing is here to help with the 9 most important aspects to include if you want to Read More >

“Helper” – From Innkeeper to White Stone Marketer

Evelyn Brey

A few days after I was hired, Scott asked me to take a personality test. I’m not sure if he liked the results: “helper,” that’s the verdict. For seventeen years I owned and operated The Village Inn of Woodstock. I loved almost everything about running the inn. Mostly I loved bringing joy to my guests. All Read More >

Discover What Your Email Subscribers Want to See

Quick Survey

Happy guests, happy inn owners… that’s the saying, isn’t it? It should be! At White Stone, we’re dedicated to making our clients happy and we know they are dedicated to making their guests happy. In an effort to create the best possible email content for every guest and potential guest, we set out to craft email marketing Read More >

Why Should We Handle Your Campaign Marketing?

You’re an innkeeper. You’re creative, resourceful and imaginative. So why should you hire White Stone Marketing to implement your email campaign marketing? Consider this case study… Here are three examples of campaign marketing implemented by the innkeeper: February 2013 – Subject: Saratoga Arms 2013 Racing Season Reminder – Revenue: $4,734.70 December 2013 – Subject: Happy Read More >

Client Testimonial – Deep Gratitude

Lookout Point Lakeside Inn

Ray and Kristie Rosset, the former owners of Lookout Point Lakeside Inn, have left an indelible impression on our hearts and lives. I’ll never forget that day we arrived in Charleston for our annual PAII Board Meeting. I was serving on the Advisory Council at the time and Kristie was our fearless Board Leader. To Read More >

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