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16 Curated Dream Destinations Across the Globe

During these troubled times it is important to remember that we WILL travel again. We will hug, shakes our neighbor’s hands, hop on an airplane and enjoy things in life we might have taken for granted. It is important to keep a positive mindset and surround yourselves with positive fun things; some sunshine in the …

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Boutique Inn & Hotel Marketing Strategy

Whether you’ve just bought a boutique hotel, inn, bed and breakfast or are an innkeeping veteran, there are a few key things you need to do right now to get the revenue you want in 2020. With changes in the industry, and increased competition from the OTAs and Airbnb, it’s more important than ever that …

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Top 3 Strategies for Bea-YOU-tiful Wedding Marketing

This year the wedding industry will cash in on $76 billion in total revenue with numbers expected to climb, making it one of the biggest revenue industries out there. As the list goes on and on with wedding venues, caterers, musicians, photographers, florists, and more, how can businesses stand out in a highly competitive market? …

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How to Choose The Right Design & Marketing Agency

How do you choose the right marketing company to help your business succeed? Here are a few factors you need to examine when choosing a marketing and design firm for your hotel, bed and breakfast, inn, wedding venue, resort or restaurant. Hire Exceptional Professionals Led by Scott and Allison Crumpton, White Stone Marketing is comprised …

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2019 TripAdvisor Travelers’ Choice Award Winners

At White Stone Marketing, we are so proud to work with some of the best properties in the US! TripAdvisor announced their 2019 winners and we couldn’t agree more. Check out some of the best in the industry as awarded by TripAdvisor and their guests. Top 25 Small Hotels in the US #4 Lookout Point …

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“Helper” – From Innkeeper to White Stone Marketer

A few days after I was hired, Scott asked me to take a personality test. I’m not sure if he liked the results: “helper,” that’s the verdict. For seventeen years I owned and operated an inn in Woodstock. I loved almost everything about running the inn. Mostly I loved bringing joy to my guests. All of …

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2018 TripAdvisor Travelers’ Choice Awards

The coveted TripAdvisor Travelers’ Choice awards have been announced and the White Stone Marketing clients that made the list for 2018 are displayed below. We are proud to work with such hardworking innkeepers that are dedicated to their guests having an incredible experience at their inn.   Top 25 Small Hotels in the US #3 …

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Q&A with our founder, Scott Crumpton

Please give me your elevator pitch; a paragraph or two about what you do. White Stone Marketing is a boutique marketing firm focused on helping small lodging properties achieve revenue numbers far above what other marketers can achieve. By design we are the Ferrari of marketing companies for our industry with one staff member for …

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How Brides Choose Their Wedding Venue

Understanding what bride & grooms (mostly brides) want is an important piece of the puzzle in effectively marketing in this lucrative niche. The newly engaged females are abuzz with excitement and are often ready to dive in headfirst into wedding planning. Whether or not you make the short list, often has everything to do with …

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