Welcome to the world of modern travel marketing, where the ever-evolving preferences and behaviors of today’s travelers demand a strategic overhaul. Expedia’s The Path to Purchase report is proof that to thrive in this dynamic industry, it’s essential to embrace a fresh perspective and arm yourself with strategies that resonate with the contemporary explorer. Journey …
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Pandemic or not, the staycation market is here to stay! In fact, travelers are searching “how to plan a staycation.” If you’re looking to gain more of the drive market share, there are a few key areas you should focus your local marketing efforts on. Set yourself apart from the competition with our real-world examples …
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Home-Based Workers are the New Target Market for Inns – Don’t Get Left Out! Watching trends evolve is a marketer’s job, and as unpredictable as this past year has been, one thing that has been quite clear is the data on the “work from home” economy. With the new norms of the current pandemic, almost …
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COVID-19 has changed travel behavior, loyalty and what people want out of a vacation experience. These shifting trends are critical for lodging properties to grasp and those who have aggressively pushed through with ample marketing budgets during this time have not only survived, but thrived! Consumer changes have required the travel industry to shift and …
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During these troubled times it is important to remember that we WILL travel again. We will hug, shakes our neighbor’s hands, hop on an airplane and enjoy things in life we might have taken for granted. It is important to keep a positive mindset and surround yourselves with positive fun things; some sunshine in the …
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