Scott Crumpton, CEO of White Stone Marketing, recently had the pleasure of speaking at the 2021 Wedding MBA in Las Vegas, Nevada. In his highly applauded presentation, Curated Modern Marketing for Venues, he shared proven strategies and marketing tips for wedding venues based on 27 years of experience in the industry. Watch the video below …
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With engaged couples constantly searching online for their dream wedding venue, you need a sales tool that accurately represents your unique space 24/7. Pinterest, Wedding Gawker, Instagram and other social media sites are a great way to grab the attention of couples, but then what? They will ultimately need a place to land and find …
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We’re only halfway through 2020 and it’s been a rollercoaster year already, to say the least. But if you want to still be in business next year, pull that rearview mirror off and focus on where the wedding industry is headed, and not what it used to be. While this year has certainly brought its …
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“The adventure of life is to learn. The purpose of life is to grow. The nature of life is to change. The challenge of life is to overcome.” – William Arthur Ward Couples from Meghan and Harry to Ellen and Portia have shown us the 50’s ideals are out of vogue and diversity is very …
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When couples are on the hunt for their dream wedding, they are full of excitement and are ready to be wowed when they land on your site. Today’s engaged couple typically starts a search online for the perfect wedding venue but are often met with outdated and drab websites that are a poor representation of …
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There is a lot that goes into managing a wedding venue. One aspect that is often overlooked is revenue management, or yield management. It is surprisingly uncovered and consequently, uncommonly practiced process in the wedding industry. Nevertheless, it’s importance is undeniable in a unique industry where supply and demand for wedding venues change by the …
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On August 27, 2019 owner of White Stone Marketing, Scott Crumpton was interviewed for a Wedding MBA podcast which was hosted by renowned wedding officiant, Rev. Clint Hufft. Hufft is active with the Wedding MBA Conference and interviewed Scott Crumpton to obtain a teaser for his presentation at Wedding MBA. Scott’s session, “Unprofessional Marketing = …
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Is Your Outdated “ineffective” marketing giving couples cold feet? 1. Runaway Bride Don’t cause brides to run away with a sub-par website and ineffective wedding venue marketing! Your site needs to be current and fresh which includes: a responsive design, stunning photography/videography, and links to your active and engaged social media accounts. The best designs …
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Understanding what bride & grooms (mostly brides) want is an important piece of the puzzle in effectively marketing in this lucrative niche. The newly engaged females are abuzz with excitement and are often ready to dive in headfirst into wedding planning. Whether or not you make the short list, often has everything to do with …
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Weddings… love them or hate them they have the potential to bring in substantial revenue each year for lodging properties with wedding venues. Booking only one medium-sized wedding pays for all of the top wedding directories for the year! Properties should consider having elopements, small, medium and large size wedding packages available. Also, if boutique …
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