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Taking the Wedding Venue & Wedding Industry by Storm

On August 27, 2019 owner of White Stone Marketing, Scott Crumpton was interviewed for a Wedding MBA podcast which was hosted by renowned wedding officiant, Rev. Clint Hufft. Hufft is active with the Wedding MBA Conference and interviewed Scott Crumpton to obtain a teaser for his presentation at Wedding MBA. Scott’s session, “Unprofessional Marketing = …

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Top 10 Wedding Business Marketing Strategies

Is Your Outdated “ineffective” marketing giving couples cold feet? 1. Runaway Bride Don’t cause brides to run away with a sub-par website and ineffective wedding venue marketing! Your site needs to be current and fresh which includes: a responsive design, stunning photography/videography, and links to your active and engaged social media accounts. The best designs …

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How Brides Choose Their Wedding Venue

Understanding what bride & grooms (mostly brides) want is an important piece of the puzzle in effectively marketing in this lucrative niche. The newly engaged females are abuzz with excitement and are often ready to dive in headfirst into wedding planning. Whether or not you make the short list, often has everything to do with …

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Targeting Weddings with Your Marketing Campaign

Weddings… love them or hate them they have the potential to bring in substantial revenue each year for lodging properties with wedding venues. Booking only one medium-sized wedding pays for all of the top wedding directories for the year! Properties should consider having elopements, small, medium and large size wedding packages available. Also, if boutique …

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