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Cedar Crest Lodge

The Challenge:

Matt and Laura Cunningham are probably some of the most delightful innkeepers we have encountered in awhile. In addition to their love of hospitality, the Cunninghams knew their location in Pleasanton, Kansas was going to prove challenging. Truly, the property is in the middle of nowhere. Thus, they decided to bring in the ‘big guns’ and hired our team at White Stone Marketing to pull together the various components of what could potentially be a brilliant marketing venture. With over 16,000 sq. feet of gardens on site, Matt and Laura have created an oasis for true farm to table living. Their chef uses only the freshest ingredients in all their meals right from the beautiful gardens they have lovingly cultivated. The experience is second to none at their award winning Kansas bed and breakfast and they needed a remarkable marketing and design program to equal the product they are selling.

The Answer:

Fortunately, at White Stone, we excel in the impossible problems department! It’s relatively easy to market a great product in the heart of a bustling tourist center but try that in nowheresville Kansas and you have a different type of marketing challenge on your hands. What would it take to make people want to go to Pleasanton, Kansas and experience the amazing food and hospitality they had created in this large farm to table atmosphere? Could we get folks to say, “Yep…I’m going to Kansas just to stay at Cedar Crest lodge?” We will let you be the judge once you have seen the site. At White Stone, we diligently test all our sites using independent reviewers from all over the world with various levels of educational backgrounds. Each one unanimously said, “Makes me want to go to Kansas!” Indeed. Better book your stay soon!

Design: Custom

In the eleven months since the site launched the following increases occurred:

Total Revenue up $155,594
Room Nights up 320
Total Sessions up 39.19%
Google Organic Traffic up 29.8%

“We are thrilled with the logo and website White Stone designed for our business! Everything looks so crisp, steamlined, and elegant – just what we were looking for. With their vast knowledge on design and SEO techniques, they were able to seamlessly integrate our vision into a beautiful and effective website. We applaud, appreciate and admire you to have the GUTS and BRAINS to do this. No matter what please know that we think the WORLD of you, Allison and White Stone Marketing. In the beginning, it was tough to pull the trigger on the cost of a new website and the monthly marketing costs, but all have been worth it.”

Matt and Laura Cunningham, Cedar Crest Lodge

View The Site

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