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Launching a new website is one of the simplest ways to elevate your boutique hotel or event center’s image.  It’s visual storytelling at it’s best, and we’re here to help you make a lasting impression. But it doesn’t start and end there. In fact, White Stone Marketing is your one-stop shop for digital and traditional marketing. While we’re experts at creating bed and breakfast inn and wedding venue websites, we’re also experienced at designing a breadth of your marketing needs, including logo design, social media creatives, email marketing, printed and digital brochures along with other collateral materials. Read the real-life success journey of a Shenandoah Valley bed and breakfast, now on their third iteration of a White Stone Marketing website design, after over 15 years of working together. From concept to completion, White Stone Marketing can design your entire suite of marketing assets. Take a peek at some of the work we’ve done and contact us today to launch a site that can turn your revenue around.

Web Designs

Browse through our portfolio of recent web designs, click each one to see more page views.
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Bliss Farm Inn

Durham, ME

This first-time innkeeper came to White Stone with a dream and lots of questions. Our knowledgable consultants helped her through all of the stages of setting up her online hotel marketing and meandering through the web design process. The final result portrays exactly what this Maine bed and breakfast is all about – cute, country and comfortable. With the help of our hotel design and marketing experts, we’re sure that her chickens will be working overtime to feed all of her happy guests in no time.

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Magnolia Manor and Chapel

Humboldt, TN

Magnolia Manor and Chapel is proof that our Signature Designs can work for the smallest of properties in the smallest of towns! After fully renovating a historic church into an inn and wedding venue, the owners of Magnolia Manor knew that their website was in need of renovation as well. We filled our Solitude design theme with their new beautiful photos, and the final product is bright and elegant. Now they have a website which promotes their Humboldt, TN bed and breakfast as a wonderful small-town getaway and as an insta-worthy place to exchange vows.

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Engadine Inn and Cabins

Candler, NC

When the President of the Asheville Bed and Breakfast Association called us for help, we knew we had to hit the design of his own property out of the Park… the Blue Ridge Parkway, that is! This unique property featured both a historic Victorian inn, as well as private cabins with mountain views, set in the rolling hills just outside of Asheville, NC. To add to the mix, they are also a breathtaking wedding venue. Our Northstar Design was the perfect way to showcase their beautiful photos and add a touch of elegance. With this new site, Engadine Inn and Cabins will be full of happy couples, families and wedding parties in no time!

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Kishauwau Cabins

Tonica, IL

After seeing the success of another similar White Stone Marketing client, Kishauwau Cabins reached out to us to revamp their website design and online marketing. We started by creating a new logo, had them get new photography, and put it all together with their existing videos into a site that highlights their natural setting. Now this remote vacation spot has clearly organized property information which showcases their family-friendly, pet-friendly, and romantic accommodation options. They are now ready to build on their long-time client base with new guests looking for a safe cabin getaway near Starved Rock, Illinois.

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Windy Hill Farm and Preserve

Loudon, TN

There’s never a wrong time to start your journey to great digital marketing! This 550 acre farm was in the middle of elevating its offerings to include luxury lodging, hunting opportunities, gourmet dining and unique activities. They contacted our team to help guide them through their phased approach to progress. They chose our Park City Signature Design, which we amended to perfectly fit their property feel and needs. With their new website armed with expert SEO, Windy Hill Farm is now on its way to being the elite East Tennessee resort and upland quail hunting lodge we know they can be.

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Heritage Hill Cabins

Valle Crucis, NC

After recently purchasing this group of cabins from an existing White Stone client, Heritage Hill decided to stick with the experts to help them with their vacation rental web design and marketing. Since they were using a third-party rental agency to handle their bookings, they needed to set themselves apart from the crowd with stellar independent promotion. Their new beautifully designed website with effective SEO and professional photos is attracting new guests and they are filling up fast!

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Pomegranate Inn

Portland, ME

After designing a website and successfully marketing her other Maine lodging property, the owner of the Pomegranate Inn came back for our help after her hotel management company failed the business. We worked hard to gain access to the inn’s accounts, update its directories, repair the inn’s reputation, and much more. All of that extra effort was worth it when we were able to launch a brand new site, which is not only beautiful but functional! We’re sure that with the professional look and proper coding, this new site will allow this Portland Maine bed and breakfast to once again become the shining star it was before.

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Armory Park Inn

Tucson, AZ
Specialty Design: Snowbird

This charming Tucson bed and breakfast has been a long time marketing client of White Stone, but it was time for their design to be just as great! With our clean and modern Snowbird design theme, we were able to showcase the beautiful photos of their elegantly designed spaces. To fit the budget of this small inn, we used fewer pages than our traditional Signature Design, but still expect a big impact. We believe that Armory Park Inn will prove that good design provides great results for any size lodging property.

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Devereaux Shields House

Natchez, MS

Even though this quaint Victorian bed and breakfast in Natchez, MS had been using White Stone for their marketing efforts, they were hobbling along on an old templated site from 2015. Our design team was able to update and upgrade their online presence with our Solitude Signature Design. It successfully blends their historical appeal with modern user expectations to create a beautiful and functional website.

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Berlin Encore Hotel & Suites

Berlin, OH
Specialty Design: Snowbird

Though this Berlin, Ohio hotel and wedding venue was brand new, the client was not. The current client and new owner of Berlin Encore Hotel trusted our talented team to create a modern website to showcase their latest accommodation in Amish Country. This larger hotel and event center was a departure from their other smaller, boutique properties, but our clean and contemporary design theme was able to display the grandeur of the property, while still maintaining their small-town charm.

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A G Thomson House

Duluth, MN

Third time’s a charm with this small Duluth, MN bed and breakfast! This veteran client of White Stone Marketing has trusted us once again to create her third website from our talented team – along with a new logo! The owner chose our latest design theme, Northstar, to elevate the elegant portrayal of her inn. This property is proof that even with a small number of rooms, a well designed website and professional marketing can boost your bottom line.

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Experience Bluemont

Bluemont, VA
Specialty Design: Snowbird

This family farm in Virginia wanted to promote their vacation cottages with targeted marketing to bring in a wider variety of guests. Our team of designers got to work creating a beautiful site which complemented their current winery website. With modern simplicity, we were able to display their lodging options, promote their amenities and highlight their other revenue streams.

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The Neidhammer

Indianapolis, IN

When you have a wedding venue as unique as this one in Indianapolis, IN, you need a website that will let the photos speak for themselves. That’s exactly what our latest event venue web design does for The Neidhammer in downtown Indy. With a great selection of images from a variety of photographers, we were able to showcase all of the industrial elements and historical charm found throughout this property. The website now speaks to the modern couple looking for a place to get married, as well as private groups searching for a spacious place to host private events.

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The Chadwick

Portland, ME
Specialty Design: Northstar

Throughout the pandemic, lodging establishments in Maine were hit especially hard because of travel restrictions. With the help of White Stone Marketing, The Chadwick Bed and Breakfast in Portland, ME decided to use their downtime to revamp and refresh, so they would be ready for the impending travel boom. We built them a beautiful new site which showcases their modern feel, highlights their love of good food and promotes their green initiatives. All of these points align well with the younger demographic they’re targeting, as does the latest up-to-date technology and SEO we implemented.

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BlissWood Bed and Breakfast Ranch

Cat Spring, TX

Even though they were finding success with an old, tired website, this long time client knew it was time for an upgrade. Over the past few years, BlissWood Bed & Breakfast Ranch had added a variety of new and unique lodging options and activity packages that were gaining popularity. Our new Northstar Signature Design was the perfect fit to handle their extensive navigation needs, and has done so beautifully. Now, guests of this Texas ranch bed and breakfast, are able to peruse the property and all of the accommodations and experiences they have to offer.

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Adobe Rose Inn

Tucson, AZ
Specialty Design: Solitude

This intimate 6-room Tuscon, AZ bed and breakfast needed to spice up their online image, and a White Stone web design did just the trick! Their new photography is beautifully housed in our Specialty Solitude theme. This smaller web site highlights their luxury amenities, as well as things to do in the area and places to eat nearby. We’re sure the reservations at this desert oasis will heat up quickly!

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H&A Weddings

Dallas, GA

These full service wedding professionals came to us with a big task – they needed our help to combine all of their wedding businesses into one website. From wedding planning and design, to catering and cakes, to wedding venues in western Georgia, they wanted to highlight and promote all of their services as a one-stop-shop wedding solution. With elegant photos and easy to follow navigation, wedding couples can find all of the services they’re looking for. Since the site has launched, they have received an average of one request per day for large events.

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Brampton Bed and Breakfast Inn

Chestertown, MD

This long esteemed bed and breakfast in Chestertown, MD had been reinvigorated with new owners. They were fed up with their inherited website and marketing company and came to White Stone for help. We delivered a beautiful and elegant website that was able to handle their high page count and showcase their professional photos. Their new site seamlessly blends a clean, modern feel with their warm, historic charm. We started seeing their reservations and revenue increase almost immediately!

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Chesterfield Inn

West Chesterfield, NH

When this long-time client decided it was time for another website revamp for their romantic New Hampshire Bed and Breakfast, we were thrilled! Though we had done their previous site as a custom design, it had outlived the standards of technology and user behavior. Judy chose our Tahoe Signature Design to blend her upscale feel and natural setting. The site now gives off a clean and airy vibe while allowing the photos to shine.

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Jade Estate Inn

Allegan, MI
Specialty Design: Loveland

This new owner and innkeeper needed an affordable website for her small inn in Allegan, Michigan. We created a beautiful site with our Specialty Web Design option, in order to get the basics covered, include the SEO needed, and give her 6-room bed and breakfast the professional fit and finish it needed. Now this historic property shines with the new renovations, new photos and new website!

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Wild Horse Inn

Fraser, CO

This log cabin bed and breakfast in the Colorado Rockies needed their website updated for both look and technology. In addition to showcasing their unique aesthetics, they wanted to promote their area activities and wedding venue. They opted to unitize our Area Guide Module in order to cover all of the things to do in the area, and were so glad they did! Now, people looking for a mountain getaway will certainly give them a look!

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White Doe Inn

Manteo, NC

White Doe Inn originally came to us for help with marketing their Outer Banks bed and breakfast and wedding venue. Our team was able to increase revenue through marketing efforts, but urged the owners that a new website was imperative to taking their results to the next level. We couldn’t be more pleased with the outcome and know that it will be well-received by potential guests and wedding couples too. Their new Signature Design will provide a wonderful first impression for guests, continuity of their overall experience, and will lead to greater consumer trust – all of which contributes to more bookings and increased profits!

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Berlin Heritage Family of Inns

Berlin, OH
Specialty Design: Loveland

When this small hotel chain in Berlin, Ohio saw the results we got for another property they jumped at the chance to enlist our help to boost their business. We stripped these Amish Country inns down to their marketing studs and built them back up with new names, new logos and a new trio of websites! With all of the right technologies in place and a streamlined image, we’re sure their rooms will be filled with guests looking for a great getaway at an affordable price.

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Chambéry Inn

Lee, MA

When BookingSuite suddenly informed their clients that they were shutting down all of their monthly-leased websites, many innkeepers were left with panic and frustration. Chambéry Inn was one of them! They called us hoping for some much-needed help with a new website, with a very tight turn-around time! Our design team swept into action, and launched their new Signature Design just in time. We think this was a blessing in disguise, because with the updated code and expert SEO we integrated, their site visits will increase and lead to more bookings. And now they own their site, and will not be left holding the bag again.

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Blue Hill Inn

Blue Hill, ME

Near the coast on Maine’s Blue Hill Peninsula sits the Blue Hill Inn. This classic bed and breakfast specializes in the two things that are sometimes hard to find in Maine – winter lodging and pet friendly accommodations. Our team created a beautiful site that spoke to the inn’s historic charm and promotes their unique offerings, including a room with a 3/4 bed! Our team also created an extensive area guide, to entice outdoor enthusiasts to choose this romantic inn as their home base.

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Cranberry Meadow Farm

Peterborough, NH

When an expert chef and professional marketer want to start a new adventure of inn ownership, who do they call? White Stone Marketing of course! After years of searching, new innkeepers Carolyn and Charlie decided to start out their new business the right way with a White Stone Signature Design. They did a wonderful job bringing this historic property into the 21st century by revamping with clean and modern décor, utilizing green energy technologies, and speaking to the thoughtful foodie of today. With beautiful photos from Jumping Rocks, paired with compelling SEO from our team, we’re sure they will be filling up fast!

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Thorn Hill Inn

Lexington, VA
Specialty Design: Solitude

This small, historic property needed a website that spoke to both their modern sensibilities and their relaxed feel. With only three rooms from a combination of two cottages, our Solitude Specialty Design was the perfect fit for both style and cost. With beautiful photos to showcase their luxury accommodations, farmstead setting and health-minded amenities, we’re certain that this site will connect them with their ideal guest in no time.

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Hotel Lucy

Granbury, TX

How do you showcase a property that is as cool as it is luxurious? You use the Snowbird Signature Design from White Stone Marketing to let the lush interiors and professional photography speak for themselves. This brand new Granbury, Texas hotel launched during the pandemic, but they didn’t let that squash their fun vibe and extravagant attitude. We’re sure that guests will want to stay in every room to experience all of the unique aspects of this amazing boutique inn and wedding venue, which is located directly across the street from Lake Granbury.

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Robyn’s Inn

Plymouth, MI

The modern twist that’s woven throughout this elegant Plymouth, Michigan intimate inn is what makes it so special. The historic home was renovated to create a cozy haven just outside of Detroit. The new innkeepers had invested so much thought and love into their new small town hotel that they wanted to do the same with their website. They utilized our Signature Solitude design, which echoed the same feel as the property. We’re sure they will be a top destination for weekend getaways, girl’s trips, and small romantic weddings in no time!

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Four Fillies Lodge

Peterstown, WV

After being halted from hosting weddings on property, Four Fillies Lodge decided to go all-in on their lodging business. Their old site was not going to get the job done, so they contacted us to help modernize the online appeal of their Peterstown, WV luxury vacation cabins. We brought their old, dark website into the light with large professional photos and beautiful video. We know their unique property will be blessed with bookings very soon!

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The Restaurant at Henry Clay Inn

Ashland, VA

When a pandemic shuts down the lodging portion of your business, you pivot to focus on other ways to raise revenue. Luckily when this happened to The Henry Clay Inn, they had their gourmet Virginia restaurant to focus on. We were able to create a beautiful independent website for their restaurant very quickly with the help of stock photography so they could communicate their current menu and dining options. Now with proper SEO and schema, this mobile-friendly site will bring in new diners and more dollars!

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Hotel Lucy

Granbury, TX
Interim Design

Starting a new boutique hotel from scratch isn’t easy. With so many moving parts it’s hard to get them all to line up like you planned. That’s where our Interim Web Design came in handy for Hotel Lucy in Granbury, Texas. With our affordable, quick-turnaround site, we were able to get their keywords working, and booking engine accepting reservations within a week, while we continued to work on their full Signature Design. So before they even opened, their calendar started filling up, setting them up for success in the competitive lodging business.

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Landmark Inn

Cooperstown, NY

Even though Landmark Inn still loved their original White Stone design, it was technologically outdated and needed an upgrade. In order to make their site responsive, so it would work on all devices, Landmark Inn chose our Solitude Signature Design. The blend of traditional and modern was the perfect fit for this Cooperstown, NY Boutique Hotel, which was recently awarded as a Top 25 Small Hotel in America. We think their new site will elevate their online image, and increase bookings!

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Ashton’s Bed & Breakfast

New Orleans, LA
Specialty Design : Loveland

When Ashton’s Bed and Breakfast needed to upgrade their website, they were so happy to see that White Stone Marketing had an affordable solution specifically for small inns. The owners of this historic New Orleans bed & breakfast utilized one of our Specialty Designs to bring their website into the 21st century. So now, not only will it adhere to the latest best practices set out by Google, but it will also be found more easily online with our expert marketing services. An added benefit is that they now own their site, and are no longer on a month to month rental.

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The Bayview Hotel

Bar Harbor, ME

Poised on the water’s edge in Maine, this hotel was transformed by its new owner, a real estate and hospitality professional. The renovation results of this oceanfront Bar Harbor boutique hotel were magnificent, and needed to be showcased in a website which was worthy of its grandeur. Our Tahoe Signature website design brought the perfect blend of natural texture and clean, modern design to fully represent the inn and the area.

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River’s End

Jenner, CA

This unique property on California’s northern coast was highly acclaimed for its view and food, but their website needed a little love to entice guests to book. Now, the beautiful video and photos, showcased in a modern White Stone Signature Web Design, really sets River’s End up for a fresh start! Outdoor lovers and foodies alike won’t be able to pass up this romantic Jenner, CA lodging and restaurant when searching for their next excursion.

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The Inn on West Liberty

Savannah, GA

Fed up with low bookings, and a marketing company that wouldn’t address the issues, the Inn on West Liberty sought out the help of industry experts, White Stone Marketing. After an in-depth marketing assessment, we discovered that their website was not up to snuff in terms of technology and content, nor were they targeting the right type of guest for their historic property. With a new White Stone Signature Website, along with the right marketing to support it, this Savannah, GA Bed and Breakfast will be seeing success very soon.

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Chatham Inn

Cape Cod, MA

Chatham Inn came to us with a web site already in place. We improved their numbers through marketing, but told owner Jeff Ippoliti that a new website was crucial for further improvement. Luckily Jeff listened, and we created an elegant site that reflected the upgrades and design improvements at their upscale hotel in Chatham, MA. The cherry on top was that the new White Stone signature design was a main reason they were granted acceptance into Relais & Châteaux.

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Hartstone Inn & Hideaway

Camden, ME

This site was a major undertaking to say the least, but worth it! Hartstone Inn & Hideaway is not just a historic Camden, Maine bed and breakfast, but it’s a restaurant, bar and cooking school too! They pride themselves on curating unique food and culinary packages and excursions, as well as local activity experiences, and all had to be represented. The classic feel and unique cut-out images give this business the personality and heart it deserves.

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Prospect Hill

Charlottesville, VA

This beautiful Charlottesville, VA Bed and Breakfast needed to upgrade its online marketing to fill up their rooms, promote their restaurant and in turn, increase their revenue. Their new Signature Design website by White Stone Marketing maintains the inn’s historic feel, while giving potential guests the modern and functional experience they expect.

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BlissWood Weddings

Cat Spring, TX
Custom Design

This 500-acre bed and breakfast ranch in Texas loves to host private elopements up to weddings of 50 guests. In order to better promote their Texas wedding venue, we built BlissWood Bed & Breakfast an independent wedding website for more ability to customize the search terms and allow their wedding business to stand on its own.

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Cuvée Restaurant at Chatham Inn

Chatham, MA

Nothing outshines the Chatham Inn, except for maybe its own restaurant. After gaining more notoriety, this Chatham, MA restaurant had become a destination of its very own, and was well deserving of a dedicated site to promote it even further. White Stone Marketing created a complementary logo and website to tie it to the inn, yet keep it’s independence. Not only were we able to showcase the gourmet food, but also their unique Chef’s Table and special dining events. Now the site is as beautiful as their finished plates.

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Amish Country Lodging

Berlin, OH
Custom Design

Amish Country Lodging came to us in need of a completely custom website design. They own and manage four distinctly different properties that provide lodging in Berlin, OH. The common thread to all of them was their unique location, which happens to be in the largest Amish settlement in the United States. Their beautiful new site presents a lot of information in a user-friendly way with video integration, hand-drawn elements and property organization by color.

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Hermann Hill Weddings

Hermann, MO

This unique wedding venue in Hermann, MO needed their own identity, apart from the inn where they’re located. White Stone Marketing adapted one of our Signature Designs to showcase their availability calendar, beautiful wedding photos, convenient packages, and stunning location. The added opportunity for SEO, along with the professional web site design, has increased their web traffic and inquiries!

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Holualoa Inn

Kona, HI

Cassandra Hazen contacted us for marketing and to develop a new website design for Holualoa Inn. Our job was to wow and amaze potential guests with a new website that depicts the unique experience of this Big Island bed and breakfast. We connected them with the best photographers in the business, and worked with their team for content, to make their vision a reality with results that speak for themselves.

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L’Auberge Provencale

Shenandoah Valley, VA

Lauberge Provencale has spent years upgrading their property by renovating rooms & common spaces, improving areas for weddings & events, and upping the game at their restaurant & bar. It was time that their website kept up with all of their improvements. They chose to utilize one of White Stone Marketing’s signature designs to showcase all that their beautiful bed and breakfast in Virginia had to offer. We took our inspiration from Provence, for a fresh and modern French-country feel.

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Great Oak Manor

Chestertown, MD

Having bought a failing inn, Buddy Reed decided to hire White Stone Marketing to create a new logo and website to improve their online presence. They utilized one of our signature web designs to house their new photography and promote all of the aspects of this waterfront inn, including weddings, meetings & special events. With the new site in place, and our marketing team on their side, this Chestertown, Maryland bed and breakfast has become a success!

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Glen Gordon Manor

Huntly, VA

The accommodations and food at this Shenandoah Valley bed and breakfast were wonderful, but their numbers were not. The owners were at a point where they needed to sell or take a leap of faith with White Stone Marketing. We’re so happy they chose the latter, and we were able to use one of our Signature Designs to create a site as beautiful as this property.

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The Smith Steiner

Carlisle, PA

Sweet and simple is the best way to describe this Carlisle, PA Bed and Breakfast. Simply renovating the property was not going to be enough to attract the kind of traveler they were after. The marketing experts at White Stone utilized one of our Signature Designs, and customized some of the design elements to truly reflect the personality of the inn.

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Washington House Inn

Cedarburg, WI
Custom Design

Long-time White Stone clients, Washington House Inn knew it was time to up their online game. After remodeling rooms, and getting new professional photography, innkeeper Wendy Porterfield, gave us the green light to begin designing a custom web site for their 34-room Cedarburg, WI hotel. Our talented team captured the character and beauty of this historic hotel, while utilizing the most current technological advancements, increasing occupancy & revenue in just a few short months.

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Hillbrook Inn

Charles Town, WV
Custom Design

This West Virginia Bed and Breakfast has it all, and more! The challenge in creating this custom website was figuring out how to incorporate everything this large property had to offer, including a main inn, gourmet restaurant, meeting facilities, spa, wine tours, wedding venue, and two sister properties down the road! To modernize and simplify this empire we started with a new logo, and worked closely with the innkeepers to create the beautiful site you see today!

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Wilson Ranches Retreat

Fossil, OR

When this Oregon bed and breakfast wanted to reign in a few more guests, they asked for the help of White Stone Marketing to promote their unique ranch experience. We utilized our Signature “Snowbird” Design as a nod to the simple life you’ll experience at Wilson Ranches Retreat as well as a way to showcase their beautiful photography of the expansive countryside. Now, after launching the site, they are filling their saddle bags with the increased revenue and wonderful reviews!

Creative Branding

Logos, Brochures, Rack Cards and More!


Kishauwau Cabins logo design
White Doe Logo
Captain Nickels Logo
Hillbrook inn Logo
Chatham Inn Logo
Great Oak Manor Logo
L'Auberge Provencale Logo
Palmer House Inn Logo
Inn of the Turquoise Bear Logo
Squam Lake Inn Logo
Brass Lantern Inn Logo
Regatta inn Logo
Inn at Whitewing Farm Logo


style guide for small hotel example
Yellow House Wedding Rack Card
Bayfront Marin House Wedding Brochure
Lauberge Provencale wedding brochure
Hermann Hill wedding brochure
Great Oak Manor email sample
Crisanver Wedding brochure

headshot of top marketing consultant Allison Crumpton for a Free Consultation