Jim DeBlasi and Doug Bagnasco left high-paying corporate jobs in order to set about on the grand adventure of owning an inn! They chose the Devonfield Inn after years of searching for just the perfect property. You couldn’t meet two more delightful and entertaining innkeepers than Jim and Doug. And, their business acumen made their decision to hire White Stone Marketing a no-brainer. They know the power of marketing and the need to invest in order to see a significant return on investment. At White Stone Marketing, we are laser-focused on driving increasing revenue and we were able to achieve significant wins for Jim and Doug right out of the gate. In just over a year since the launch of their new website and the marketing program we put in place, their revenue increased by 40% and the number of nights increased by 31%. They took over this inn from a very long-standing, savvy marketer in his own right yet with our help, were able to dramatically increase the inn’s profitability.
Within only four months on our Campaign Marketing Plan:
Revenue had increased by 26%
Occupancy had increased by 25%
Now with 12 months on our Campaign Marketing Plan:
Revenue has increased by 40%
Occupancy has increased by 31%
* Increases are based on data from original marketing start-date.