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Kelly Garbarino

Kelly is an expert in digital marketing, driving demand, and building successful, profitable businesses. Her work with hospitality and venue property owners is focused on helping them understand how to optimize their strategy and define their brand to accelerate revenue. Through her first-hand experience as an innkeeper and event coordinator she brings a holistic view on the industry.

Looking to increase direct bookings at your vacation rental properties so you can stop relying on third-party platforms? Then the significance of a professional website as the cornerstone of your marketing strategy cannot be overstated! It’s the digital welcome mat that greets potential guests, setting the stage for what they can expect during their stay and facilitating their booking journey. And you don’t want to trust your single most important direct booking tool, the hub of all your online traffic, to just anyone.

White Stone Marketing, a leader in digital marketing and website design for the lodging and hospitality industry for over 30 years, will be attending VRMA this year, the Vacation Rental Management Association’s annual conference. If you’re attending, this is a golden opportunity to talk to members of our team in person, and even get a complimentary review of your current website and marketing strategies.

Heritage Hill Cabins - website design

Benefits of a Professional Website

Vacation rental businesses of all sizes are looking for ways to increase direct bookings and reduce their reliance on third-party apps and OTAs. One of the best ways to do this is to have a well-designed, optimized website. Here are just a few of the benefits of having your own vacation rental website:

  • Boosted Direct Bookings: A new website can help you increase direct bookings and decrease the commissions you pay to third parties. You can also showcase and cross-promote your properties, highlight your unique selling points, and offer incentives for guests to book directly with you.
  • Minimized Third-Party Dependency: An optimized website is crucial for establishing your own digital footprint, without it you’ll always need third-party platforms like Airbnb and VRBO to bring in business. It also empowers you to take control of your rates, policies, and guest relationships.
  • Improved Brand Awareness: A professionally designed website significantly enhances your brand’s professionalism. This cultivates trust in prospective guests that your properties are a reliable and reputable choice in an increasingly competitive market.


Digital Transformations: Client Showcase

White Stone Marketing is a leader in digital marketing for the vacation rental industry. We offer a variety of services to help our clients increase direct bookings and grow their businesses, including website design and development, search engine optimization (SEO), and paid search marketing. Below are a few recent examples of vacation rental companies we have worked with to create new websites designed to drive direct bookings.

Professional looking website of vacation rental company in Amelia Island, Florida

Stay Better Vacations: A vacation rental management company that handles about 100 rentals in Amelia Island, FL and St. Marys, GA. We transformed their drab website from their booking engine to help them stand out from the crowd and garner more of the local market share.

Escape to Cabo Vacation Rental Management - Signature Website Design

Escape to Cabo: A luxury vacation rental firm featuring exquisite properties in Cabo San Lucas, Mexico. We are currently crafting a new website for Escape to Cabo that impeccably displays their properties and eases the booking process for visitors.

Amish Country Lodging Custom Website Design


Amish Country Lodging: This family-operated business offers idyllic vacation rentals in Lancaster County, Pennsylvania. Our redesign and SEO enhancements for their website spurred a notable surge in traffic and direct bookings.

Finnway Farm - homepage

Finnway Farm: Nestled in New York’s Finger Lakes region, Finnway Farm is a distinctive vacation rental offering. We created a narrative-centric website that encapsulates the unique facets of their property, including a working farm and on-site brewery.

Impact Vacation Rentals - Homepage

Impact Vacations: Previously dependent on third-party listings, they approached us for a brand-centric website that mirrors their modern-rustic aesthetic. Now, they can independently promote and cross-promote their growing collection of properties.

Carolina Resort Company - slideshow

Carolina Resort Company: With a diverse hospitality portfolio, they sought a platform to cross-promote their properties and amplify their brand. In addition to their individual property websites, we developed a streamlined, single-page collections website that’s both stylish and scalable as their business evolves.


Find Us at VRMA or Contact Us Directly

If you’re serious about growing your vacation rental business, then a professionally designed website is the first thing you need to look at in your direct booking strategy. We encourage you to visit us at a VRMA event to learn more about our services and how we can help you grow your vacation rental business. Or if you’re not attending a conference, contact us today to schedule an online consultation. Either way, we are happy to give you a free evaluation of your current website design, and you’ll walk away with valuable marketing tips!