The folks at Dockside Inn – Eric and Carol Lusty – came to White Stone Marketing frustrated by their current marketing company and its inability to understand their specific needs. It was time for a change in representation and they needed a company they could count on to make a dynamic difference to their bottom line. Their former marketing company embraced what I call “treadmill marketing” by doing the same things over and over without thought to the actual ROI and the profitability of the property. In just 11 months with White Stone Marketing, the inn has seen a revenue increase of 25% to their bottom line as well as a 20% increase in the number of nights booked. What did we do? We gave them a website that truly converts and a specific marketing program, unique to their needs, that is focused on driving up profitability and revenue.
In eleven months on full campaign marketing the following increases occurred: