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Katie French-White

Katie has been working with boutique hotels, bed and breakfasts, vacation rental properties, wedding venues and more for over 19 years. She is passionate about the numbers and helping properties succeed.

Understanding what brides & grooms want is an important piece of the puzzle in effectively marketing in this lucrative niche. The newly engaged females are abuzz with excitement and are often ready to dive headfirst into wedding planning. Whether or not you make the shortlist, often has everything to do with the wedding pages on your website.

Brides and Weddings

Wedding Planner Recommendations for Brides

Top wedding planners have the following recommendations for the newly engaged couple to consider when choosing a wedding venue. Better understanding the questions brides have, equips you with the knowledge needed to obtain more wedding business by effectively answering their questions or quelling their fears.

  • Develop a budget.
  • Estimate a guest list.
  • Choose a wedding date or time frame.
  • Find a space that aligns with your vision (rustic, modern, indoor, or outdoor).
  • View real wedding photos.
  • Obtain referrals.
  • Find out about contingencies for bad weather.
  • Ask if there are full-service options.
  • Find out about catering and vendor restrictions.
  • Discover if you have exclusive use of the property.
  • How will the venue take care of your guests? Is there on-site lodging, parking, and so on?
  • Set up a tasting.
  • Book the wedding venue.

How Businesses Can Book More Weddings

If wedding venues can inspire, answer the questions listed above, and instill trust, they will have a much better chance of sealing the deal in what is a competitive market. The key is to have an informative, easy-to-understand website that provides the information brides are looking for. The importance of having the “wow” factor from the website to the property itself cannot be understated.

White Stone Marketing is offering a free consultation on your digital marketing with one of our experts. Submit your name and URL and we will take it from there. You will receive free advice from industry experts about where you are excelling and what you can do to improve your online exposure.

9 Tips For More Effective Wedding Marketing

Bride with Horse Fairytale Wedding-2

One

Have the “wow” factor on your website. If you haven’t updated your wedding venue website in a few years it might be time. At a minimum, you should consider an overhaul of the wedding pages of your website if you are serious about increasing your wedding business. Include a wedding landing page, packages page, Request for Proposal (RFP) page, elopement page, and photo gallery/video page at a minimum. Pepper these with exceptional photos and videos.

Two

Brides want to see exactly how their wedding might look. Having seasonal photos and videos of the property with real weddings is critical. Reach out to photographers that have shot on-site before and ask to use their photos and videos. This is an underutilized tactic that will greatly increase the appeal of your website.

Three

Answer the questions brides need answered. Have well-organized and easy-to-understand pages outlining your packages, vendor information, and more. Integrate calls to action in getting brides to fill out an RFP.

Four

Make sure to have cheaper midweek package prices, especially if you provide lodging so you can obtain additional midweek business. You should also integrate your own yield management strategy increasing package prices during your high season or with limited dates available and bringing them down during your low season or when you have a lot of open dates.

Beach Wedding - Bride and Groom-2

Five

If you are starting to book up during your busy season you should create urgency by showcasing your limited availability. “Dreaming of a summer wedding? We only have one weekend wedding slot available in June 2022.”

Six

Develop beautiful materials (PDF files) you can send out once a bride fills out an RFP. Audit your competition! Fill out an RFP of your competition to see what they send out and make sure your materials are far superior. The money you spend on a professional graphic designer is worth it.

Seven

Obtain referrals from happy couples and make sure they are visible on the website. You should also obtain online reviews for wedding directories where you have a listing.

Beautiful Wedding Outdoors on the Beach

Eight

Market your wedding business appropriately. From pay-per-click marketing, SEO, email marketing, social media, and getting into the right directories, these should all be part of your digital marketing strategy.

beautiful bride and groom

Nine

Brides head straight to social media in helping them research where they should book their own wedding. Pinterest is a favorite site brides use during their research phase. Make sure to expand your Pinterest boards to include seasonal photos. You should also make sure the boards are optimized so you gain visibility online.

If you need help or would like an analysis of your wedding marketing and design strategy, please contact us at sales@whitestonemarketing.com. Also, if you are a boutique hotel or a B&B that is also a wedding venue, make sure to view our bed and breakfast marketing tips and take your exposure and conversions to a new level.