Establishing the Goal
We all know that visits to beautiful bed and breakfasts are not just about having a place to sleep while out of town… it’s all about the experience! Modern travelers want to get away and fully immerse themselves into something new, spectacularly unique, comfortable, and alluring. The fall season is a popular time to get away and getting up close to gorgeous fall foliage is a huge draw. We have designed a number of campaigns around the magical fall season for many White Stone clients and we have seen positive results!
Creating the Wow Factor
Fall campaigns, including email blasts, blog posts, and social media posts should be beautiful and create a visual that gives potential guests a feel for the type of atmosphere they can look forward to experiencing during their stay. Fall photos of your property and surrounding areas, as well as carefully chosen stock photographs that evoke those fall feelings create a ‘wow factor’ that will catch your guests’ attention. Think warm, cozy, romantic, relaxing, refreshing etc. Here are some examples.
Evoking a Sense of Urgency
The fall season does not last forever, and for most areas the peak foliage window is a short one. Fall campaigns should be specific about the best times for guests to enjoy the best leaf-peeping and other fall activities. To this end, we intentionally choose subject lines and campaign text that encourage bookings during specific windows of time. Letting your guests know exactly when you recommend they stay, what rooms are still available, and why they should book now help inspire quick bookings.
