Jeff Ippoliti didn’t think he could outdo the Relais & Châteaux designation that was earned for his luxury hotel in Chatham, MA, but then came the Forbes Five-Star Award and he was over the moon about it! They are one of only 323 properties in the whole world with the Forbes five star distinction, just one of 95 in the United States, and the only one on Cape Cod.
As soon as Jeff heard the good news that his property and staff had earned five stars from this industry heavy-hitter, he picked up the phone to White Stone Marketing to organize a coordinated campaign to align with the release of names from Forbes. Our team created a unique web page to boost online searches for five-star lodging in Chatham, updated their home page with appropriate verbiage and logos, created a new cover photo for Facebook, and crafted a branded email to announce the good news. This was all done in a super secret manner, so that Jeff could surprise his staff in a very special way.
In true Chatham Inn style, Jeff went over the top to announce this prestigious honor. He hired a plane to fly over the property trailing a banner which read, “Congrats Chatham Inn – Forbes 5 Star!.” We are proud to be part of Chatham Inn’s team and look forward to continue marketing this luxury hotel and restaurant, which never seems to stop reaching for the stars.
Chatham Inn has partnered with White Stone Marketing for their website design and marketing services. If you need help with your brand, reputation, website and marketing reach, contact us today for a free consultation.