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Sarah Schulz

Sarah has been working in the hospitality industry since 2022. She is passionate about creating compelling campaigns and impactful visuals.

Summer is just around the corner, bringing abundant opportunities for the hospitality industry. Whether you manage a vacation rental, cozy B&B, or vibrant venue, preparing for the summer rush is crucial. This blog offers essential tips to maximize bookings, enhance guest experiences, and ensure a smooth season. Remember, ongoing marketing is vital even during peak seasons. Getting guests booked is only half the battle; keeping them excited and engaged is key to ensuring they stay booked.

outdoor campfire with s'mores kit for roasting marshmallows in the summer

Optimize Pricing Strategies

Effective pricing strategies are the backbone of a successful summer season. Here’s how to fine-tune your approach:

  • Create Targeted Promotions: Identify periods where bookings may lag and introduce attractive promotions. Consider midweek offers to boost occupancy during typically slower periods or longer stay specials to encourage guests to extend their visits. Unique package deals tailored to different guest interests can also be a game-changer. Additionally, running a special deal exclusively for locals can attract nearby residents looking for a staycation or a weekend getaway.
  • Adapt to Market Conditions: Unlike the post-pandemic years where rate increases were more feasible, this year may require a different approach. Instead of increasing rates, look at alternative revenue-generating ideas such as upselling experiences and add-ons. Think local tours, spa services, or culinary experiences that can add value to a guest’s stay without significantly raising the base cost.
specials and packages website page preview on multiple devices

Get Creative with Packages

Offering innovative and appealing packages can set your property apart.

  • Experience Packages: Curate picnic packages for beach outings or hiking adventures, or put together adventure kits with all the essentials for a day of exploration. VIP experiences for local events or seasonal festivals can also attract guests looking for something special.
  • Special Occasion Packages: Summer is a prime time for elopements and micro weddings. Offering packages for these intimate events can fill short lead-time gaps in your calendar, especially since larger weddings typically book 9+ months in advance.
couple biking bridge bike path on a summer day

Utilize Email Marketing and Social Media

Maintaining a strong online presence through email marketing and social media can keep your guests engaged and excited.

  • Engaging Content: Blend excitement for upcoming experiences, local events, and upsell opportunities in your email campaigns. Highlight local attractions, seasonal activities, and special offers to both potential and already booked guests.
  • Targeted Campaigns: Create social media campaigns that capture the essence of summer at your property. Use vibrant imagery, engaging stories, and interactive posts to build anticipation and maintain interest. Also consider running a contest on social media to engage your audience and generate excitement around your brand.
website preview of online listings on two devices

Optimize SEM for Summer

Search Engine Marketing (SEM) can significantly boost your visibility during the high-traffic summer months.

  1. Content Marketing: Publish blog posts that highlight summer activities and experiences, such as local guides, wellness retreats, and seasonal recipes. This not only attracts potential guests but also enhances your SEO.
  2. Update Listings: Refresh your seasonal image content and ensure all details are accurate on business listings. This includes search engines like Google and Bing, as well as third-party channels like TripAdvisor, Booking.com, Expedia, Airbnb, VRBO, WeddingWire, and TheKnot.
  3. Strategic PPC: Review and potentially increase your pay-per-click (PPC) budgets to align with the high seasonal search volume. This ensures your property is prominently featured when potential guests are searching for summer getaways.
group of people watching firework show in the summer night sky

Final Tips

Preparation is key to a successful summer season in the hospitality industry. By optimizing your pricing strategies, getting creative with packages, leveraging email marketing and social media, and optimizing SEM efforts, you can maximize bookings and enhance guest experiences. For personalized assistance with your summer marketing strategies, don’t hesitate to reach out to us. Here’s to a profitable and enjoyable summer season!