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Signature Design - Glen Gordon Manor Wine country wedding in VA Beautiful wedding venue in Virginia near Washington DC Wine Enthusiast award-winning wine list restaurant Gourmet restaurant in Virginia wine country Luxurious room at romantic Virginia B&B Tack Room Spa at Glen Gordon

Background

Glen Gordon Manor approached White Stone Marketing with the grim reality they would likely have to sell. Dwindling revenue, profits and overall poor performance of this gem of a property were driving owners, Dayn and Nancy, to the point of making a hard decision. Thus, even though they had the inn on the market, they took the plunge and asked us to create a new website and marketing plan to turn the property around. And, wow! What a difference our team achieved in the last 2 years. The owners pulled the property off the market, and with all the extra cash, performed extensive renovations. They have seen a nearly 51% increase in revenue as well as a nearly 53% growth in total number of nights booked.

Since their lodging site performed so well, the owners have come to us to design a separate website to showcase their world class restaurant. Look for the new Houndstooth Restaurant site coming soon!

Results

In the first 10 months on Campaign Marketing:
Occupancy had increased by 34%
Revenue had increased by by 34%

Over the last two years on Campaign Marketing, the numbers have continued to improve:
Revenue has increased overall by 51%
Occupancy has increased overall by 53%

* Increases are based on data from original marketing start-date.

Gle Gordon Marketing Improvements Chart