Glen Gordon Manor approached White Stone Marketing with the grim reality they would likely have to sell. Dwindling revenue, profits and overall poor performance of this gem of a property were driving owners, Dayn and Nancy, to the point of making a hard decision. Thus, even though they had the inn on the market, they took the plunge and asked us to create a new website and marketing plan to turn the property around. And, wow! What a difference our team achieved in the last 2 years. The owners pulled the property off the market, and with all the extra cash, performed extensive renovations. They have seen a nearly 51% increase in revenue as well as a nearly 53% growth in total number of nights booked.
Since their lodging site performed so well, the owners have come to us to design a separate website to showcase their world class restaurant. Look for the new Houndstooth Restaurant site coming soon!
In the first 10 months on Campaign Marketing:
Occupancy had increased by 34%
Revenue had increased by by 34%
Over the last two years on Campaign Marketing, the numbers have continued to improve:
Revenue has increased overall by 51%
Occupancy has increased overall by 53%
* Increases are based on data from original marketing start-date.