When we first talked to Buddy Reed, owner of Great Oak Manor, he had a simple request. “I want to love what I do.” But, in order to love innkeeping again, his business needed a serious shot in the arm. In fact, he had become discouraged by the dwindling revenue and occupancy of the property. He knew he had a gorgeous property that he wanted to share with the world. However, his current marketing initiatives were non-existent, and his site lacked any wow factor whatsoever. Upon advice from his business consultant, Buddy contacted White Stone Marketing hoping for the panacea he felt must certainly exist. Scott and I personally visited Buddy at his property to see his amazing manor in person. We discovered he simply had a marketing problem and we could fix that! Within 3 months of working with us on our campaign marketing program and launching a new site, his revenue increased 61% and the total number of nights booked leaped to 55%! It’s safe to say – Buddy’s dream did come true.
In only three months on full campaign marketing the following increases occurred: