Hermann Hill decided to partner with White Stone Marketing to create and market a new lodging site and a separate wedding venue website. The goal of the new sites is to provide an updated responsive and beautiful website that helps bring in new wedding and lodging business.
Wedding manger Becki Krupp and owner Terry Hammer from Hermann Hill felt each business needed a website that could appeal to different demographics and have better results from inquiries viewed on a mobile device. We have seen more initial leads that turned out to show more value by calling anyone a lead that contacted us that didn’t have any interest in a venue or reception site. Since we are providing less specific information on the new site, more bridal couples are interested in a tour to find out more about our wedding venue. “We’ve finally realized that a true lead must be treated like gold, never passed off to someone who doesn’t know how to explain our value story, and be genuinely interested in the bridal couple.”
In addition, Hermann Hill Weddings trusted us to deliver a high-quality graphic PDF showcasing wedding packages, create engaging social media campaigns, publish expertly written blogs, and implement click-worthy SEO/SEM strategies.
In just 10 months after launch:
• Website traffic is up 22%
• New Site Visits are up 20%
• Have had over 5,000 views of the RFP page
• Scheduled more tours than previous years
We have also been able to encourage photographers to upload and share photos so that Hermann Hill can easily use stunning current photos in their marketing. It’s a win-win!