White Stone Marketing has just one objective – results! We are often asked, “What can we do to rejuvenate an ailing B&B business? The answer is that it’s all in the marketing. Don’t be cheap. Spend the money on the best marketing team you can afford. With White Stone Marketing, you are assured you have found the best. Choose one of four Marketing Plans to significantly boost revenue and occupancy. Our plans are based on the concept that as an owner of a luxury inn or boutique hotel, your main priority is the care and comfort of your guests. Our team of experts will diligently attend to your marketing to increase your revenue while you serve breakfast and rake in the fabulous TripAdvisor reviews! See our results in action and view our case studies at the bottom of the page. Take your boutique hotel or bed and breakfast marketing to another level and contact us today.

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We Have a Solution for Every Budget

Our Foundational Marketing Plan guarantees you a dedicated, expert consultant on either a monthly or bi-monthly basis who will meet with you to implement exceptional search engine optimization strategies, launch profitable paid search campaigns, and provide detailed monthly reporting. You will also enjoy monthly support time for our team to handle site updates and other marketing tasks as needed. 

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Our Campaign Marketing Plans build on our Foundational Marketing plans and take them to a whole new level. Our campaign plans include bi-monthly meetings with your main client rep who will take on an aggressive and integrated approach as we launch professional and expertly written email campaigns, social posts, TripTease management as well as targeted pay-per-click ads.

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Our Comprehensive Marketing Plan builds on the Campaign Marketing Plan and includes content marketing. Our Comprehensive Marketing Plan includes monthly consulting meetings with your main client rep who will take on an aggressive approach as we launch professional and expertly written email campaigns as well as monthly content marketing campaigns, social posts, TripTease management as well as targeted pay-per-click ads.

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The Revenue Builder is our most aggressive plan. In addition to our Comprehensive Marketing Plan, we analyze your rate setting strategies to determine your revenue potential. You’ll work with top hospitality experts to dramatically increase your profitability through revenue management on a monthly basis. This plan takes your hotel & bed and breakfast marketing to another level.

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Our Full Suite of Marketing Services

Consulting, Reporting & Analysis

Analysis is only as good as your analyst. Work with seasoned experts who keep your inn’s financial health the primary talking point each and every month.

Search Engine Optimization (SEO)

Organic search results still bring you the highest returns. SEO/SEM is the cornerstone of what we do.

Search Engine Optimization
Paid Search

Pay Per Click Marketing is the secret weapon of savvy marketers. Double your money or show 10X in ROI, Pay-Per-Click always pays for itself exponentially.

Social Marketing

Utilize all the major social media outlets to broadcast your message to the world. Our program combines compelling graphics, videos, and text.

Content & Email Marketing

Profit from engaging promotions built around your campaign. Emails must stand out, grab the guest and compel them to book. Our program provides consistent revenue month over month.

Reservation Recovery

Guests who abandon the booking engine process before completing their reservation are targeted to encourage them to complete their transaction.

Online Reputation monitor set to Excellent
Reputation Management

We can’t out-market a bad reputation! Let the experts at White Stone help you manage the complex world of review and reputation management.

Revenue Management

By implementing our scientific revenue management plan, we set your rates for every day of the week, potentially increasing your bottom line by 20%.

ringing bell at front desk
Direct Booking / OTA Strategy Management

Take part in utilizing the most state of the art tool to increase direct bookings – Triptease! As a hotel-only tool, WSM has brought this revenue producing product to the Bed and Breakfast Industry.