White Stone Marketing has just one objective – results! We are often asked, “What can we do to rejuvenate an ailing B&B business? The answer is that it’s all in the marketing. Don’t be cheap. Spend the money on the best marketing team you can afford. With White Stone Marketing, you are assured you have found the best. Choose one of four Marketing Plans to significantly boost revenue and occupancy. Our plans are based on the concept that as an owner of a luxury inn or boutique hotel, your main priority is the care and comfort of your guests. Our team of experts will diligently attend to your marketing to increase your revenue while you serve breakfast and rake in the fabulous TripAdvisor reviews! See our results in action and view our case studies at the bottom of the page. Take your boutique hotel or bed and breakfast marketing to another level and contact us today.

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We Have a Solution for Every Budget

Our Foundational Marketing Plan has an expert client rep who handles all your SEO, link building, paid search, reputation management as well as our reservation recovery program. We do the work so you can take care of your hotel or bed and breakfast guests.

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Our Managed Marketing Plan includes all the foundational marketing initiatives plus total social media marketing and expertly crafted blog and content marketing including the creation, publication, and distribution of usable content to establish your property as an authority and reach consumers earlier in the purchase path

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Our Campaign Marketing Program builds on the previous plans but takes them to a whole new level. With monthly email campaigns, we take an integrated approach in launching specific specials and events, developing professional landing pages, Facebook videos and more…

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The Revenue Builder is our most aggressive plan. We analyze your rate setting strategies to determine your revenue potential. You’ll work with top hospitality experts to dramatically increase your profitability through revenue management. Take your hotel & bed and breakfast marketing to another level.

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Our Full Suite of Marketing Services

Consulting, Reporting & Analysis

Analysis is only as good as your analyst. Work with seasoned experts who keep your inn’s financial health the primary talking point each and every month.

Search Engine Optimization (SEO)

Organic search results still bring you the highest returns. SEO/SEM is the cornerstone of what we do.

Search Engine Optimization
Paid Search

Pay Per Click Marketing is the secret weapon of savvy marketers. Double your money or show 10X in ROI, Pay-Per-Click always pays for itself exponentially.

Social Marketing

Utilize all the major social media outlets to broadcast your message to the world. Our program combines compelling graphics, videos, and text.

Content & Email Marketing

Profit from engaging promotions built around your campaign. Emails must stand out, grab the guest and compel them to book. Our program provides consistent revenue month over month.

Reservation Recovery

Guests who abandon the booking engine process before completing their reservation are targeted to encourage them to complete their transaction.

Online Reputation monitor set to Excellent
Reputation Management

Our clients enjoy an exclusive partnership with TrustYou which provides a comprehensive solution to allow you to easily manage all your reputation issues in one place!

Revenue Management

By implementing our scientific revenue management plan, we set your rates for every day of the week, potentially increasing your bottom line by 20%.

ringing bell at front desk
Direct Booking / OTA Strategy Management

Take part in utilizing the most state of the art tool to increase direct bookings – Triptease! As a hotel-only tool, WSM has brought this revenue producing product to the Bed and Breakfast Industry.