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Signature Design - Idlwilde Inn Idlwilde Inn exterior Outdoor seating area at Idlwilde Inn Spacious room at Idlwilde Inn Breakfast on the porch at Idlwilde Inn

Background

Marcus and Elin Dowd came to White Stone Marketing as first time inn buyers! Unsure of the process, they found our expertise in all things hospitality refreshing and reassuring. They were understandably nervous about this brand-new life adventure and needed partners whose expertise could skillfully guide them into this new world. Their success has been unparalleled and unexpected. They had purchased the property from long-time innkeepers who didn’t believe in putting money into marketing. However, Marcus and Elin are shrewd business owners and knew they needed the pros to realize their revenue goals. In 1.5 years, they have seen a 76% increase in revenue and a 74% increase in nights booked. Remarkable!

Results

In 1.5 years on our Campaign Marketing Plan:

Revenue increased by 76%
Occupancy increased by 74%

Idlwilde Inn Marketing Improvements Chart