Back to Portfolio
< | >
Custom web design for Inn of the Turquoise Bear

The Challenge:

Daniel Clark, new owner of Inn of the Turquoise Bear, contacted White Stone Marketing shortly after the purchase of his beautiful Inn located in Santa Fe, NM. We knew this to be a hot market particularly for unique lodging properties, so we wanted to give him the edge as soon as possible. Our amazing client rep, Kelly Garbarino, was assigned to Dan’s account and headed out to Santa Fe to meet Dan and to help Elizabeth Campbell with the photo shoot. Often times, our staff will be on property while the photographer is also on location so that we can assist and help the project get started successfully. Kelly and Beth hit the ground running and staged all the rooms and worked tirelessly for several days to ensure Dan’s inn would stand head and shoulders above his competitors. Dan even hired professional models to be on hand for the shoot to provide the personalization his site needed.

The Answer:

Dan entrusted us with ALL the collateral pieces for the inn – envelope, business card, letterhead, note card, and the amazing logo you see front and center at the top of the website (view print materials). Thus, he has cohesive branding throughout the inn in both his online and offline presence. Dan has also effectively used his blog to draw attention to the inn and to the area in general and creating quite the buzz in the process! You’ll note many creative uses of the Southwestern flair added throughout the site to enhance a sense of place but also highlight the many luxurious amenities a guest will encounter during a stay in the beautiful Santa Fe bed and breakfast.

Design: Custom

From 8-14-2015 to 11-19-2016 the following increases occurred:

Transactions up 10.84%
Total Sessions up 64.7%
Google Organic Traffic up 141.41%

“On this Thanksgiving, I’m thankful for you and for White Stone Marketing. It gives me confidence in my business knowing I’m working with the absolute best in the industry! Thanks for all you do!”

Daniel Clark, Inn of the Turquoise Bear

View The Site

Back to Portfolio
< | >