Fred and Robin Schneider came to White Stone Marketing in 2013 as brand new innkeepers of an under-valued and under-marketed property. They knew they needed professional help and reached out to the industry experts to help guide them. They invested in a new bed & breakfast website, backed it up with a marketing plan, and achieved exceptional results. Over the past seven years with White Stone, they have maintained their marketing with a variety of our different marketing plans, including Campaign Marketing. In September of 2020 they launched their second White Stone web design, even though there was a global pandemic! While some people were dropping marketing and halting new designs at the time, Landmark Inn understood the value of a beautiful and modern website and the importance of promoting it with effective digital marketing.
Within just three months of the new website launch the results have been great! Even though New York had been hit hard by government-imposed travel restrictions, Landmark Inn pressed forward to maintain a positive direction. History has shown that travel always prevails, so when times get tough you push down on the accelerator of your marketing to gain the competitive edge, which has worked out well for this award-winning Cooperstown inn and wedding venue.
During the pandemic, in just 3 months (September 1 – December 1, 2020) they have yielded exceptional results:
Online Revenue Increased by 33%
Total Revenue Increased by 42%