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The Challenge

The greatest challenge when faced with doing a new site for a long time client is we are often on our second or third design over a long history of working with a property and we must knock it out of the park each time! Dennis and Linda Bortis have been clients for well over a decade and the time had come to do their second site with us. For this design, they chose our Breckenridge premium template to showcase the panoramic and jaw-dropping photography the talented Jumping Rocks duo captured over the last several years. As an adventure, destination lodge in the remote Moosehead Lake area of Greenville, Maine, the branding and message is of utmost importance. The Bortis’ have created both a culinary and high adventure experience which must be accurately depicted through the imagery and story of their online presence. If we don’t get this critical component right, the rest of their marketing loses its impact. An innkeeper’s website is their property’s face to the world and the primary vehicle by which a traveler determines their lodging choice.

The Answer

The new site showcases the tremendous beauty of the North woods experience and the love and care that Linda and Dennis have put into the construction and décor of the Lodge. Each room reflects various aspects of what the traveler will find in a true Maine outdoor adventure. In the words of the owners, Dennis and Linda Bortis, “Our Lodge is the only lodging in inland Maine that provides an authentic North woods experience in the lap of luxury. The Lodge is the alternative to the old Mt. Kineo House from so long ago. It’s this story that became the communication message we want the lodge to be known for.” The Lodge website provides breathtaking images of the rooms, common areas, grounds and the many activities that will consume a guest’s day in the Moosehead Lake area. The Lodge at Moosehead Lake is clearly an adventure destination. “We are here to provide the full experience and make the process of scheduling time at the lodge easy and welcoming. Our reservation system is real-time and 24/7 and you never have to wait for a response to confirm your reservation at the Lodge at Moosehead Lake.”

Design: Signature

Template Used: Breckenridge

Modules purchased:

  • Area guide module
  • Restaurant module
  • 2 landing pages
  • Blog import

“Jumping Rocks photography and White Stone Marketing worked together to achieve our end result. Their references were amazing, not just from a quality perspective but delivering increased revenue. In the world of small hospitality properties the Internet is the Great Equalizer. It has brought more democracy and more opportunity to more people in a more profound way than could have been imagined even ten short years ago.”

Linda Bortis, Owner, The Lodge at Moosehead Lake

View The Site

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