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At White Stone Marketing, we realize your property comes with its own unique set of challenges and blessings. Our plans all start with the essential building blocks necessary for a successful online marketing strategy, including Google Ads & Analytics Management and Search Engine Optimization. Consult with our experts to curate your own unique marketing plan to best fit your needs.

Essential Services Included With Every Plan

Start With The Building Blocks All Marketing Plans Need
Front Porch at Magnolia Springs Bed and Breakfast
Connect with Customers

Google Ad Management

The Google dashboard can be a confusing place. The experts at White Stone Marketing will create compelling ad campaigns to target your ideal guests or clients. We will adjust your campaigns based on the constantly changing climate to keep you at the top of the fold. Just sit back, and simply review your detailed reports to see how much you’re getting from your investment… sometimes as much as 10X ROI or more!

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Stay on Top of Current Trends

Search Engine Optimization

Proper SEO is part art and part science. The travel and event industries are always changing based on public sentiment, spending habits, and much more. Our SEO pros keep close tabs on your targeted keywords to see how well they are performing and tweak them to perfection. We are able to capture the most users possible, keep you at the top of organic search results, and match you with your ideal guest or client.

Customizable Services to Meet Your Marketing Needs

We'll Help You Create Your Own Curated Plan with the Following Options
Lodging Signs with Directions
We All Need a Little Hand Holding

Expert Consulting

We understand innkeepers, managers and hospitality owners spend a lot of time taking care of their actual guests and clients and don’t have time to manage all of their marketing efforts themselves. Our expert consultants are your personal guide, your cheerleader and your guru to keep you on track with your marketing. We’ll do the research, consult with you on strategy, make recommendations, and take care of your marketing to-do list for you!

Scallops entree
Engage Your Audience

Email Marketing

Your customers want to hear from you! Whether you desire to share what’s new at your inn, keep your property on your loyal guests’ radar, entice people to book during less busy times or fill in last-minute cancellations, this is the way to do it! Don’t allow your email list to get stale… keep it fresh with professional email campaigns tailored to you! We will increase your list of subscribers and create compelling email campaigns that capture your target audience, triple your exposure and bring you more bookings!

Interior view of cottage at Maryland vacation rental
Hit Your Ideal Target

Content Creation

Do you have an interesting event coming up in your area you could promote? Maybe you want to connect with a new client base to increase revenue? Sometimes, your guests simply want to know what’s going on at your inn. Let us help you do all of that and more through thoughtful blog posts or functional landing pages. We’ll research your best performing keywords, create original content that is easily digestible by readers and search engines, and include impactful images. Start finding new ways to make money now by targeting segmented audiences.

bride at The Neidhammer
Get the Word Out to Everyone

Social Media Marketing

We all know social media is a marketing tool that is booming! Whether you want to create social campaigns that stand on their own, or utilize it as a way to further promote your email or blog campaigns, we know all the tricks! Our social media experts can create pins, posts, ads, videos and more to help share your story. Start getting social today to gain new guests, entice engaged couples, or book more events through shares, likes, contests and more.

Stone wall with soaking tub and Champagne
Increase Profits with Curated Rates

Revenue Management

Whether you need a roadmap to guide you to handle your own rates, or you need an expert to take it over for you, we make it happen. Our revenue management services will ensure you’re getting maximum dollar for every reservation or booking. Don’t just copy what your competition is doing as they may be doing it all wrong! Instead, let our expert analysis and proven data drive you to higher profits! This service is available as part of your monthly plans or as a stand-alone option.

The Mast Farm Inn - Granary living room
Industry-Specific Guidance

Niche Marketing

None of our marketing services would be complete without industry niches. We can set up and manage third-party relationships, listings and promotions as part of your monthly marketing plan. Your personalized plan may be paired with the following:

  • Triptease
  • SMS Strategy
  • Digital Guides
  • CartStack
  • OTA Strategies
  • Local SEO & Citations
  • Directory Analysis
  • Link Building
  • Online Reputation
  • Honeybook Integration
  • ADA & GDPR Compliance