At White Stone Marketing, we realize your property comes with its own unique set of challenges and blessings. Our plans all start with the essential building blocks necessary for a successful online marketing strategy, including Google Ads & Analytics Management and Search Engine Optimization. Consult with our experts to curate your own unique marketing plan to best fit your needs.
Marketing Services Tailor-Made for You
Start with the Essentials, then Customize to Maximize Your Revenue
Essential Services Included With Every Plan
Start With The Building Blocks All Marketing Plans Need
Customizable Services to Meet Your Marketing Needs
We'll Help You Create Your Own Curated Plan with the Following Options
We All Need a Little Hand Holding
Expert Consulting
We understand innkeepers, managers and hospitality owners spend a lot of time taking care of their actual guests and clients and don’t have time to manage all of their marketing efforts themselves. Our expert consultants are your personal guide, your cheerleader and your guru to keep you on track with your marketing. We’ll do the research, consult with you on strategy, make recommendations, and take care of your marketing to-do list for you!
Engage Your Audience
Email Marketing
Your customers want to hear from you! Whether you desire to share what’s new at your inn, keep your property on your loyal guests’ radar, entice people to book during less busy times or fill in last-minute cancellations, this is the way to do it! Don’t allow your email list to get stale… keep it fresh with professional email campaigns tailored to you! We will increase your list of subscribers and create compelling email campaigns that capture your target audience, triple your exposure and bring you more bookings!
Hit Your Ideal Target
Content Creation
Do you have an interesting event coming up in your area you could promote? Maybe you want to connect with a new client base to increase revenue? Sometimes, your guests simply want to know what’s going on at your inn. Let us help you do all of that and more through thoughtful blog posts or functional landing pages. We’ll research your best performing keywords, create original content that is easily digestible by readers and search engines, and include impactful images. Start finding new ways to make money now by targeting segmented audiences.
Get the Word Out to Everyone
Social Media Marketing
We all know social media is a marketing tool that is booming! Whether you want to create social campaigns that stand on their own, or utilize it as a way to further promote your email or blog campaigns, we know all the tricks! Our social media experts can create pins, posts, ads, videos and more to help share your story. Start getting social today to gain new guests, entice engaged couples, or book more events through shares, likes, contests and more.
Increase Profits with Curated Rates
Revenue Management
Whether you need a roadmap to guide you to handle your own rates, or you need an expert to take it over for you, we make it happen. Our revenue management services will ensure you’re getting maximum dollar for every reservation or booking. Don’t just copy what your competition is doing as they may be doing it all wrong! Instead, let our expert analysis and proven data drive you to higher profits! This service is available as part of your monthly plans or as a stand-alone option.
Industry-Specific Guidance
Niche Marketing
None of our marketing services would be complete without industry niches. We can set up and manage third-party relationships, listings and promotions as part of your monthly marketing plan. Your personalized plan may be paired with the following:
- Triptease
- SMS Strategy
- Digital Guides
- CartStack
- OTA Strategies
- Local SEO & Citations
- Directory Analysis
- Link Building
- Online Reputation
- Honeybook Integration
- ADA & GDPR Compliance
A Perfect Beginning or One-Time Boost
On-Site Marketing Makeover
If you’re a new business or don’t like the idea of a monthly expense, then you’ll love this option! Our expert marketing veteran, Chris Kelly will perform an intense marketing makeover at your property, giving you all the tools you need to bring your online marketing up to speed. He will visit your property, assess your business and your competition, and discuss strategies and budgets with you. Our talented team will set up all necessary accounts, including Google Ads, Moz Local, recommended directories and revenue channels, and more. You’ll then be presented with a complete 12-month marketing plan to follow for continued success.