At White Stone Marketing, we realize your property comes with its own unique set of challenges and blessings. Our plans all start with the essential building blocks necessary for a successful online marketing strategy, including Google Ads & Analytics Management, Search Engine Optimization, plus our revolutionary new educational platform, White Stone 101. Consult with our experts to curate your own unique marketing plan to best fit your needs.
Marketing Services Tailor-Made for You
Essential Services Included With Every Plan
White Stone 101 Access
Dive into a wealth of knowledge from the experts through Master Class webinars and inspirational videos from our own senior marketing consultants and other industry leaders. As one of the foundations of all marketing plans, this revolutionary program gives innkeepers, wedding venue owners and event managers full access to the tools needed to stay ahead of industry trends, enhance their skills, and crush their competition.
Google Ad Management
The Google dashboard can be a confusing place. The experts at White Stone Marketing will create compelling ad campaigns to target your ideal guests or clients. We will adjust your campaigns based on the constantly changing climate to keep you at the top of the fold. Just sit back, and simply review your detailed reports to see how much you’re getting from your investment… sometimes as much as 10X ROI!!
Search Engine Optimization
Proper SEO is part art and part science. The travel and event industries are always changing based on public sentiment, spending habits, and much more. Our SEO pros keep close tabs on your targeted keywords to see how well they are performing and tweak them to perfection. We are able to capture the most users possible, keep you at the top of organic search results, and match you with your ideal guest or client.
Customizable Services to Meet Your Marketing Needs
We understand innkeepers and event managers spend a lot of time taking care of their actual guests and clients and don’t have time to manage all of their marketing efforts themselves. Your dedicated, expert consultant is your personal guide, your cheerleader and your guru to keep you on track with your marketing. We’ll do the research, consult with you on strategy, make recommendations, and take care of your marketing to-do list for you!
Your customers want to hear from you! Whether you want to share what’s new at your inn, keep your property on your loyal guests’ radar, entice people to book during less busy times or fill in last-minute cancellations, this is the way to do it! Don’t allow your email list to get stale… keep it fresh with professional email campaigns tailored to you! We will increase your list of subscribers and create compelling email campaigns that capture your target audience, triple your exposure and bring you more bookings!
Do you have an interesting event coming up in your area you could promote? Maybe you want to connect with a new client base to increase revenue? Sometimes, your guests simply want to know what’s going on at your inn. Let us help you do all of that and more through thoughtful blog posts or functional landing pages. We’ll research your best performing keywords, create original content that is easily digestible by readers and search engines, and include impactful images. Start finding new ways to make money now by targeting segmented audiences.
Social Media Marketing
We all know social media is a marketing tool that is booming! Whether you want to create social campaigns that stand on their own, or utilize it as a way to further promote your email or blog campaigns, we know all the tricks! Our social media experts can create pins, posts, ads, videos and more to help share your story. Start getting social today to gain new guests, entice engaged couples, or book more events through shares, likes, contests and more.
Whether you need a roadmap to guide you to handle your own rates, or you need an expert to constantly watch it for you, we make it happen. Our revenue management services will ensure you’re getting maximum dollar for every reservation or booking. Don’t just copy what your competition is doing as they may be doing it all wrong! Instead, let our expert analysis and proven data drive you to higher profits! This service is available as part of your monthly plans or as a stand-alone option.
Necessities and Extras
None of our marketing services would be complete without industry niches. We can set up and manage third-party relationships, listings and promotions as part of your monthly marketing plan. Your personalized plan may be paired with the following:
- Touch Stay
- OTA Strategies
- Moz Local
- Directory Placement
- Link Building
- Online Reputation
- ADA & GDPR Compliance
On-Site Marketing Makeover
If you’re a new business or don’t like the idea of a monthly expense, then you’ll love this option! Our expert marketing veteran, Chris Kelly will perform an intense marketing makeover at your property, giving you all the tools you need to bring your online marketing up to speed. He will visit your property, assess your business and your competition, and discuss strategies and budgets with you. Our talented team will set up all necessary accounts, including Google Ads, Moz Local, recommended directories and revenue channels, and more. You’ll then be presented with a complete 12-month marketing plan to follow for continued success.