Digital Marketing is complex and difficult to manage. With the rise of OTAs, TripAdvisor and Google Hotel Finder along with aggressive Airbnb competition, successful inns must embrace, understand and leverage emerging technology in order to be successful.
To ensure success, the experts at White Stone Marketing have developed the On-Site Marketing Makeover. You do not need to be a client of White Stone Marketing in order to take advantage of the White Stone magic! Our On-Site Marketing Makeover Program includes a full on-site analysis of your property and current marketing strategies by top industry expert, Chris Kelly. Chris has been to HUNDREDS of inns across the country over the last 13 years with an expertise difficult to match!.
Our plan begins with a 3-day site visit in which Chris will experience the inn and area both as a guest and hospitality expert to help deﬁne your brand and set you apart from your competition. During the visit, he will not only familiarize himself with your operation but also consult with the owners and staff on every facet of marketing. During this time, your marketing will be analyzed, improved, and transformed by your expert consultant – with the White Stone team working behind the scenes for support. Chris will work with representatives of the property to determine areas of marketing improvements for optimal ROI. Ready to work with Chris? Contact us today
The On-Site Marketing Makeover Includes:
- Three full days of on-site familiarization, consulting, and marketing work completed by a Senior Consultant
- Additional 30 hours of White Stone staff time dedicated toward analysis, reporting, and marketing work as directed by the Consultant to further improve your marketing
- 30-Day Follow-up Telephone Consultation
- 12-Month Strategic Marketing Plan for your internal team to follow for continued success
- Contact us for pricing and scheduling.
Areas of Expertise for Consulting, Setup & Assistance:
We will help implement Google Analytics E-Commerce tracking with booking engine integration where available.
We will look over your site together to see if it is performing at its best. Is it compatible and optimized for smartphones and tablets, can we improve call to actions, and are you using your best photos?
Profit from engaging promotions built around your campaign. Our team can design emails that stand out, grab the guest and compel them to book. Utilize all the major social media outlets to broadcast your message to the world.
Organic search results still bring you the highest returns. SEO/SEM is critical to your long-term success!
Pay Per Click Marketing is the secret weapon of savvy marketers. Let us show you how to increase your ROI and measure your ongoing success.
Love them or hate them the OTAs are here to stay. We will review your online profiles in the top OTAs, Airbnb, Directories, and more.