Have a Question?

Scott Crumpton

Scott’s love of marketing, public speaking and all things computing was kindled in his early high school years. He attended California Polytechnic State University in San Luis Obispo, California where he majored in Agricultural Business with a concentration in Marketing. While Agricultural Business may seem like an odd major for a hospitality professional, Scott found the practical education focused on small businesses much more applicable than corporate-centered classes frequently found in the business department majors. Scott and his wife Allison founded the first internet marketing agency solely dedicated to small lodging properties back in 1994 and today focus on taking great care of a small collection of highly successful properties. Scott’s desire to achieve excellent results for his clients can be summed up in one of his favorite sayings for his team: “Take twice as long to do it twice as right.”

PAII – A Long-Time Partner for Innkeepers

The Professional Association of Innkeepers International (PAII) has officially joined forces with AIHP to become the Association of Lodging Professionals (ALP) to provide a unified, strong association for the independent lodging sector of small, boutique properties throughout the US.

PAII Innkeeping Association - Holualoa Inn




Since 1987, PAII has provided valuable resources for bed and breakfasts, boutique hotels, inns and other lodging properties in order to promote each member and the industry as a whole. By organizing an esteemed group of hospitality professionals, they aim to successfully complete their four main goals of Lead, Educate, Advocate & Deliver through the following services and benefits:

  • Annual conference & trade show
  • E-Magazine about the industry
  • Closed Facebook group to exchange experience with members
  • In-house webinars and training
  • Video library
  • Website link
  • Consulting
  • Vendor and consultant webinars
  • And more…

PAII fulfilled these goals at their recent 2020 Conference by providing access to industry insights, specialized resources and expert professionals.

PAII Conference Industry Experts

The 2020 PAII Conference

Scott Crumpton, owner of White Stone Marketing, a design and marketing company providing world-class bed and breakfast marketing and custom b&b website designs, had the opportunity to speak at the 2020 PAII conference. In his highly attended session, he discussed building your revenue through effective digital marketing, highly converting website design, strategic yield management and the development of profit centers such as wedding marketing, If you missed Scott’s presentation at the conference, reach out and set up a time to discuss your unique marketing, design and revenue goals for the upcoming year. You will walk away with strategies you can immediately employ to grow your business and will be rejuvenated and motivated to take action to increase the profitability of your unique property.

If you couldn’t attend the 2020 AIHP Conference, contact White Stone Marketing to find out what you missed.


PAII and AHLA - Holualoa Inn Breakfast

The Future of PAII

With such similar goals, it made sense for PAII and AIHP to combine efforts and increase their impact through the power of numbers. With this strategic merger, members of PAII now enjoy all the benefits of AIHP, and vice versa – creating one industry super-power! By merging membership benefits from both organizations, the new association will be able to offer even more to their members.

The new name of this combined organization is the Association of Lodging Professionals (ALP). They will leverage the power and voice of having a larger membership association to create the types of membership benefits innkeepers desire, including:

  • One single annual conference & trade show
  • Affinity programs for special rates with Travel Guard, Office Max/Office Depot/Constant Contact, insurance offerings, legal services, and more
  • Diversified educational offerings and resources
  • Members-only information
  • Ability to discuss important policy with influencers
  • Crisis management
  • Industry changes
  • Timely and curated news
  • Industry events & professional development
  • Networking with industry vendors and leaders
  • Working with lawmakers about critical issues in our industry


Holualoa Inn - Exterior

Where Does White Stone Marketing Come In?

White Stone Marketing is always on the forefront of what’s happening in the lodging industry. We’re pleased to hear that two of our favorite organizations are now combining forces, as this can only be a good thing for the industry as a whole. But when professional innkeepers need help promoting their own property then we are the one to get in touch with. Just think of it as a chain of care taking; ALP will take care of your industry, White Stone will take care of your marketing, so you can take care of your customers – which is really what this business is about!

Make 2020 your best year yet by letting us help you see your property’s marketing plan more clearly.